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Held Swimwear

@heldswimwear

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followers

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Swimwear, redefined from the inside out.
Lingerie-level support. Elegant design.
Founder @jo___davis
Collabs - [email protected]

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Thank you Victoria for the wonderful review. We have been in stock for three weeks and we are so delighted to get our first repeat customer!!!!
It’s all we want is to create the experience for you.
🤍🤍🤍 by @heldswimwear

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a month ago

Good Morning ☀️on this glorious Sunday! The sun is shining, and with half of August still ahead of us, we are far from done with summer. ☀️🌊

We’re SO excited to say that we are now fully launched here at HELD Swimwear HQ. 🎉

All of our styles are now in stock in every size, from 10–24, with bra sizes from 34D–44H.

✨ Next-day delivery available
✨ Prices from £185 before discount
✨ Styling & fitting available in Notting Hill
✨ And, to celebrate our very first month in stock, we’re offering 20% OFF so as many of you as possible can experience this incredible luxury swimwear.

Our customers are already telling us it’s the best swimwear they’ve ever worn — with some saying they’re not taking anything else on holiday this month! 🥰

Have questions? DM us — we’d love to help.

We can’t wait to meet more of you, help you find your perfect fit, and see HELD with you on your summer adventures. 💛

#HELDswimwear #LuxurySwimwear #SummerSwimwear #Swimwear #CurveSwimwear InclusiveSwimwear NottingHill BritishSwimwear by @heldswimwear

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2 months ago

IT’S OFFICIAL — WE’RE LIVE. 🤍

The wait is over. Our swimwear is **now in stock and available to order**.

And to celebrate our launch month, we’re giving you **20% OFF your first order**. ✨

Use code **LAUNCH2026** at checkout to claim your welcome discount.

Need it ASAP? **Next-day delivery options are available.** 📦

Your new favourite swimwear is waiting. 🌊

Shop now. 🤍 link in the bio

#Swimwear #SwimwearLaunch #NewBrand #SummerStyle #SwimwearStyle #Beachwear by @heldswimwear

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2 months ago

A huge thank you to Penny for visiting us at The Held Space and modelling our Maristella Black Swimsuit and Bra. 🖤

We’re incredibly grateful that she took the time to try on the collection, make sure she had the perfect fit, and share her honest thoughts on how she felt wearing it. Those conversations are so valuable to us.

We love meeting our customers in person and helping them find the right swimsuit and bra for their unique shape, size, and style. There’s nothing better than seeing someone leave feeling comfortable, confident, and looking as fabulous as Penny does.

If you’d like to come in, try on our pieces, and receive personalised fitting support, we’d love to welcome you too. Your feedback helps us continue creating pieces that truly fit and flatter.

Wishing you all a wonderful weekend.

With love,
The Hekd Team 🤍 by @heldswimwear

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4 months ago

Turn the volume up!
We are having a party, as we are just 2 weeks away from our first finish items, and we can start sending the preorders our patient customers have been waiting for. We just couldn’t rush such an intricate process to create the beautiful pieces of swimwear that we hope many will try. 💃🏼💃🏼💃🏼
🤍🤍🤍 taken in London, United Kingdom by @heldswimwear

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4 months ago

We are thrilled that the fabulous Penelope came into the Held Space and tried before she bought. It was such a joy and a few more videos to share.
This one really captured our hearts. It was an emotional afternoon. Thank you Penny and we are so very happy that you are happy and held.
The Delmare will be in stock in 2 weeks. Preorder is now live to avoid disappointment as stock is very limited.
🤍🤍🤍 taken in London, United Kingdom by @heldswimwear

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4 months ago

Meet your new swimwear essential 💙

Our Petrol Blue Swim Bra is designed to provide incredible support, comfort and confidence beneath your favourite swimsuit. Wear it under matching petrol blue styles for a seamless look, or mix and match with other colours to create your own unique swimwear combination.

With supportive construction that works behind the scenes, it’s the perfect foundation for feeling secure, comfortable and beautifully supported from the inside out.

#SwimwearEssentials #PetrolBlue #SupportiveSwimwear #ConfidenceInEveryWave taken in London, United Kingdom by @heldswimwear

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4 months ago

We understand curves. We understand support. We understand that a beautiful swimsuit should never ask you to choose between feeling secure and feeling stylish.

We know what women want to feel when they’re at the beach, swimming in the sea, lounging by the pool, enjoying a long lunch, or staying out for sundown cocktails. Confidence. Comfort. Freedom. Effortless elegance.

That’s why every detail has been thoughtfully engineered to support the body from within—enhancing natural shape, embracing curves, and providing the kind of support that allows you to move through your day with complete confidence.

The result is a luxury swimsuit that feels as beautiful as it looks. Timeless in design, flattering in fit, and crafted with care, love, and a deep understanding of the female form. by @heldswimwear

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5 months ago

From swim, to picnic, to the outfit home.
We love hanging out at the Serpentine and our founder frequently swims there in the morning. While the sun is out, the Rhea swimsuit with the Riva swim bra is perfect for a day out.
It dries in the sun, and while wet or dry, you are perfectly supported, comfortable and looking chic all day.
We love 🩵🩵🩵 taken in Hyde Park Serpentine Lake by @heldswimwear

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5 months ago

When Held was conceived as an idea, it came from our founders @jo___davis frustrations of having to change outfits a couple of times a day - to enjoy a beach day.

The core of Held is to design from the inside out. By selecting your swim bra size, followed by your swimsuit size, you have full support and elegance.

Wear with jeans if you wish. Or a sarong to lunch.

🤍🤍🤍 by @heldswimwear

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5 months ago

👙✨ 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐰𝐢𝐦𝐰𝐞𝐚𝐫 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐮𝐩𝐩𝐨𝐫𝐭, 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐭𝐲𝐥𝐞 🌊💫

London-based luxury label @HELDswimwear is built on a simple but long-overdue idea: support should never come at the expense of style. No compromises. 🤗 by @heldswimwear

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5 months ago

Laugh. Fun. You can hear the fun and see the fun of when we started to capture the Delmare and Bra. Victoria’s words - I feel a million dollars - how have you done this.
It wasn’t easy. It is the most luxurious, supportive and chic swimsuit I have ever worn also.
In a world of touch ups and AI. Let’s keep it innocent and messy for a moment. Have a wonderful Sunday everyone 🤍
Love Jo x Held Founder by @heldswimwear

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5 months ago