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FABLE

@hellofable

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The stones are speaking đŸȘš Curious about what else is waiting for you at Indiecon this year? Head over to indiecon-festival.com to discover this year's topic, explore the conference program, and if you plan to visit us in Hamburg, grab a conference ticket before they're gone. See you at Indiecon! 💎 Indiecon Independent Publishing Festival 2026 Sep 4-6 @gleishalle_oberhafen Hamburg Sep 4-5 Indiecon Conference đŸ”” Sep 5-6 Indiecon Fair ⚫ Animation by @hellofable #Indiecon #Indiecon2026 #IndependentPublishing #PublishingFestival #IndiePublishing taken in Der Oberhafen by @hellofable
16
3 months ago
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“a principle, belief, or doctrine” It took more than three years, hundreds of proofs, constant jitters, sleepless nights, serious myopia (no thanks to virtual reviews because of Covid-19), a handful of usages in @rjpapersg calendar in 2020/21, #TheStateOfPrint2022, and the recent @sgiffest. We finally created one family. This is Tenet — a variable sans serif family with 14 styles, up to 100 different languages, and a plethora of alternates and ligatures. 20% launch discount for full family purchase till end of December 2022. Comes along with a complimentary variable font file. Students please email type@fable.sg for your 50% discount (kindly attach your student ID for verification). Link in bio. by @hellofable
11
4 years ago
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Andeannnnnnnnnnnn 🏄 38° italics for maximum drama and huat Dm for trials đŸ‘» by @hellofable
3
3 years ago
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Brand identity for @grainsandsuch film shop by @hellofable CREDITS Typeface: Exposure by @205tf Submit your work —— DM us your project for a chance to get featured. #thegraphicaddict by @hellofable
3
4 months ago
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Merle & Co is a pet-friendly café centred around a fully plant-based experience, thoughtfully reflected through its soft, muted palette of pinks and greens that gently unifies the brand. The identity embraces warmth and approachability through its plethora of organic, hand-drawn illustrations featuring playful and quirky animal characters. Rooted in the values of kindness, mindfulness, and conscious living, Merle & Co aspires to be more than just a café. The “Co” represents community, connection, companionship, and collaboration — shaping an inclusive environment where everyone feels at home. by @hellofable
2
4 months ago
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The rebranding of Singapore Watch Club reflects a thoughtful evolution—honoring its roots while embracing a more modern, dynamic future. Founded in 2015 as a small gathering of friends, SWC has grown into a vibrant horological community grounded in Passion, Sincerity, and Humility. At the heart of the new identity is a refined monogram of three interwoven knots, symbolizing the club’s core values and collective unity. Paired with a humanistic serif logotype, the brand balances timeless elegance with a sleek, contemporary feel. More than a visual update, the rebrand reaffirms SWC’s commitment to fresh perspectives and meaningful experiences. This extends into SWC Racing, a new, motorsport-inspired sub-brand with a futuristic edge—signaling a broader lifestyle vision beyond watches. Together, the refreshed identity captures SWC’s heritage, evolution, and enduring community spirit. 📾 @hforhozzie đŸ”„đŸ”„đŸ”„ by @hellofable
13
5 months ago
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As part of RWS 2.0, Resorts World Sentosa is shifting from an attraction-led model to an experience-focused destination to encourage repeat visits and longer stays. Part of the grand $6.8 billion masterplan is the addition of their newest retail mall — WEAVE. We started tackling the project with the naming concept and market positioning. Named WEAVE, it represents the confluence of different nationalities, cultures, stories, and more, signifying the vibrant retail offerings and traffic flow one can experience only in RWS and the extended Sentosa island region. The logotype is set in Flara — supported by Tenet and custom type families from Fable Type Foundry — that establishes an identity that redefines its market positioning to be one of refinement, quiet confidence, and contemporary sophistication, while maintaining harmony within the broader integrated RWS ecosystem. Beyond the main visual identity, FEAST at WEAVE — an Asian food hall within the mall — was also branded as part of the experience. Both the logotype and stall names are typeset in Flara, blending seamlessly with the overarching branding to create a cohesive and elevated typographic language that flows consistently throughout the space. The scope extended into strategy, brand storytelling, landscaping, and lifestyle narratives — developed in close collaboration with the client to ensure the brand lives intuitively within the spatial and tenant experience, not merely as an identity system, but as a fully realised destination environment. taken in Sentosa by @hellofable
11
8 months ago
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Vitality in Motion Harmonizing the unbridled ambition of the 2026 Year of the Horse with the fluid elegance of Resorts World Sentosa’s evolved brand identity, “Vitality in Motion” reinterprets the idiom *mǎ bù tíng tí* (relentless progress) as a seamless journey of wonderment. The design mirrors the resort’s signature “flow” architecture, utilizing rhythmic curves to sculpt the horse’s kinetic spirit upon a canvas of premium iridescent paper. As light interacts with the shifting substrate to mimic the wind-swept energy of a steed in full stride, precision hot stamping adds a tactile layer of luxury, capturing a state of “frozen motion.” This convergence of light, texture, and form transforms the red packet into a sophisticated talisman of prosperity, embodying the same purposeful grace and interconnected energy that defines the RWS experience. ç”ćŠšÂ·ć„”è…Ÿ â€œç”ćŠšÂ·ć„”è…Ÿâ€ć°†2026é©ŹćčŽçš„æ˜‚æ‰ŹćŁźćż—äžŽćœŁæ·˜æČ™ćèƒœäž–ç•ŒïŒˆRWSïŒ‰ç„•æ–°ćŽçš„æ”çșżé›…éŸ”ćźŒçŸŽèžćˆïŒŒæŠŠâ€œé©Źäžćœèč„â€çš„èż›ć–çČŸç„žć‡ćŽäžș侀ćœșèĄŒäș‘æ”æ°Žçš„æŽąçŽąäč‹æ—…ă€‚èźŸèźĄæ±Č揖RWSæ ‡ćż—æ€§çš„ć»șç­‘èŻ­èš€ïŒŒćˆ©ç”šç”ćŠšçš„æ›ČçșżćœšéĄ¶çș§ç ć…‰ćč»ćœ©ç‰č种çșžäžŠć‹Ÿć‹’ć‡șéȘé©ŹćŸĄéŁŽè€ŒèĄŒçš„ç„žé‡‡ïŒ›æèŽšçš„ć…‰æ„Ÿéšè§†è§’æ”èœŹïŒŒä»żäœ›æ•æ‰äș†â€œçžŹé—Žçš„氞恒”而çČŸæč›çš„çƒ«é‡‘ć·„è‰șćˆ™è”‹äșˆç”»éąç»†è…»çš„è§Šæ„ŸäžŽć„ąćŽćŒ ćŠ›ă€‚ć…‰ćœ±äžŽèŽšæ„Ÿçš„äș€ć“äžä»…é‡ćĄ‘äș†äŒ ç»Ÿç”Ÿè‚–çŸŽć­ŠïŒŒæ›ŽćźŒçŸŽć‘Œćș”äș†RWSćźŸćźąäœ“éȘŒäž­é‚Łä»œäŒ˜é›…从ćźč䞎无限惊ćč。 by @hellofable
5
8 months ago
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Works For All, a UK-based organisation, specialises in community-led design, dedicating its efforts to empowering local groups to develop services and products that precisely address their requirements. The organisation furnishes comprehensive support throughout the design lifecycle—including phases of collaboration, piloting, evaluation, and improvement—to equip communities with the requisite skills and resources to engineer significant and sustainable solutions ranging from families to corporate entities. Inspired by the intention of “making waves”, the brand identity of Works For All serves as a direct reflection of this core mission. Fluid wave motifs within the logo symbolise movement, transformation, and adaptability, thereby embodying the commitment to dynamic, positive social transformation. Interwoven shapes underscore the principle of collaboration, representing the organisation’s function in unifying diverse stakeholders to effectively address complex social challenges. Furthermore, the upward trajectory of the wave forms conveys a forward-thinking disposition and a dedication to progress. The primary colours, Charcoal and Beige, were selected to convey gravitas, balance, stability, and warmth, thereby establishing the mission upon foundations of trust and reassurance. Accent colours are employed to introduce elements of professionalism, hope, and an optimistic vibrancy. Collectively, these visual components encapsulate Works For All’s strategic vision of generating enduring, consequential impact through concerted, community-centric action. taken in United Kingdom by @hellofable
0
9 months ago
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Equate, founded on partnership and inherent value, aims to be the commercial furnishing provider of choice. With over five decades of combined founder experience, they offer comprehensive, end-to-end management beyond transactions. As a trusted collaborator, Equate navigates constraints like tight budgets or demanding lead times, ensuring optimal capital deployment to realize the client’s vision across a plethora of spaces. The visual identity serves as a precise reflection of this commitment, embodying the equilibrium, precision, and cohesion central to exceptional design. Created on the principle that meticulously designed environments foster tranquility and order, the brand’s aesthetic is accessible—employing geometrical forms in conjunction with a clean, contemporary sans-serif typeface. A defining characteristic is the subtle integration of the equals sign (=) as a distinctive glyph within the logotype, functioning as a visual anchor representing balance. A primary palette of warm neutral tones reinforces this concept, selected for their significance of adaptability and enduring relevance. This intentional design framework elevates Equate’s role from that of a service provider to an architect of atmosphere whilst still preserving the intimate nature of their high service and advisory standards. By delivering sophistication and enduring harmony to commercial settings with a tinge of fun, this identity solidifies Equate’s position as the preferred choice for intelligently designed, stylish spaces that achieve the optimal synthesis of functionality and subjective experience. by @hellofable
0
9 months ago
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Fogo Fungi began with a clear intention: to cultivate exceptional exotic mushrooms in Singapore, thoughtfully and at the highest standard. Grown locally using a synthesis of proven global techniques and contemporary agricultural technology, their produce is crafted for discerning chefs and confident home cooks alike. The refreshed visual identity reflects this sensibility. It is grounded in nature yet unmistakably modern—where tactile, organic textures meet a clean, disciplined graphic language. The logomark, formed by a pair of upward-reaching parallel Fs, suggests balance, growth, and continuity, echoing the mushroom’s natural progression from soil to table. The Aviano Wedge typeface adds character without excess—distinctive, cultured, and quietly expressive. A palette of deep browns, warm neutrals, and measured accents draws inspiration from the forest floor, evoking depth, richness, and restraint. Hand-drawn, interchangeable illustrations of our core mushroom varieties introduce a subtle sense of exploration. They are refined but human—an invitation rather than a flourish—reflecting values of authenticity, curiosity, and care in craft. At its core, Fogo Fungi is about reframing perception. Mushrooms are not merely ingredients; they are expressive, ingenious gifts from nature. From culture to commerce, Fogo Fungi is poised to elevate Singapore’s culinary landscape—quietly setting a new benchmark, one remarkable harvest at a time. 📾: @hforhozzie đŸ‘©â€đŸł: @uglisabi by @hellofable
6
9 months ago
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The Infocomm Media Development Authority (IMDA) @imdasg is a statutory board operating under Singapore’s Ministry of Digital Development and Information, tasked with spearheading the nation’s digital transformation. Alongside its marketing communications strategy, we were commissioned to develop a brand identity for the Centre of Excellence (COE) that further extended into a range of branded items. This official launch constitutes a significant milestone in promoting a dynamic digital economy and cultivating an inclusive digital society within contemporary Singapore. The identity for the COE was designed to embody interdisciplinary collaboration and innovation. The utilisation of a diverse range of fonts within the logo reflects the dynamic spirit and wide-ranging perspectives that the COE brings together. The logotype, complemented by vibrant colours, projects a bold and modern aesthetic, symbolising progressive thinking and excellence. This fresh and dynamic design not only enhances the brand across multiple touchpoints—from branded merchandise to digital assets—but also reinforces the COE’s mission to drive research and impact across diverse domains, business units, and industries. by @hellofable
0
9 months ago
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