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Negotiating deals between brands and A-list talent.
Founder “Think out of the Box” - Berlin | Miami
Personal assistant to three little monkeys
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Another one in the books. Thanks for coming, guys! 
#mercedesbenz #celebritymarketing #job taken in Greenland by @henner_mamane
5
10 hours ago
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Big names don’t automatically make great brand partnerships.

I recently joined @businesspunkmag for a conversation about the business behind celebrity marketing, international talent deals and what actually makes a successful brand partnership.

A few key takeaways:

🎯 Relevance beats reach. Millions of followers mean little if the talent isn’t the right fit for the brand.

🤝 Authenticity is everything. The strongest partnerships are those that would make sense even without a contract.

💡 Celebrity ≠ Influencer. Having a successful career beyond social media can bring a different level of credibility, influence and cultural relevance.

💰 Transparency creates better deals. Understanding budgets, expectations and realistic talent fees early on saves everyone time and helps build lasting relationships.

At thinkootb, this is exactly what we focus on every day: connecting global brands with the right talent, not just the biggest names. 

Thanks to @businesspunkmag and @deborahlandshut for the great conversation! 🎙️

Full episode of How to Hack is out now.
https://open.spotify.com/episode/5SnD6pAZIfgApsmuog3hVB?si=YvCjTUrsSBi6ACknozV9LA&utm_source=copy-link 

#CelebrityMarketing #BrandPartnerships #BusinessPunk #thinkOOTB by @henner_mamane
4
5 days ago
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Different businesses. Same currency: trust.

Well deserved, Henner.
@businesspunkmag by @henner_mamane
41
a month ago
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This is what it looks like when a brand doesn’t book a celebrity — it builds a story.
 
Michele wasn’t the obvious choice. There were bigger names. Better numbers on paper. But pure reach is the most overrated currency in this business.
The question is never: who do the most people know? It’s: whose story fits what this brand is trying to say right now? Who brings meaning, not just attention?
That night, the answer was him. Not because of the following. Because of the stance.
It’s a small distinction. It takes months of work. And it decides whether you end up with a campaign — or an expensive photo.
Most brands book appearances.
The good ones build narratives. Mercedes Benz is top notch. Thanks to everyone who helped making this happen. 
—
Some context on why him, and why now.
 
Most people still know Michele from 365 Days — a global hit with a predominantly female audience. But that’s the past, not the trajectory.
On September 3, he joins the cast of Guy Ritchie’s The Gentlemen on Netflix, a show whose first season pulled 100 million views worldwide and has already been renewed for a third. After that, he carries the lead in an international biopic alongside Anthony Hopkins, Al Pacino, Andy Garcia and Jessica Alba.
That’s a different room entirely — and a very different audience.
We didn’t book the reach and positioning he has today. We booked the reach he’ll have in six months.
That’s the part most brands get wrong. By the time someone is the obvious choice, you’re paying peak price for peak exposure — and so is everyone else.
#celebritymarketing #brandstrategy #mercedesbenz taken in Warschau by @henner_mamane
26
2 months ago
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The extraordinary deserves the extraordinary.

Proud to have secured **Sarah Snook** for the global campaign of the new **Mercedes-Benz S-Class**.

A huge thank you to the incredible teams at **Mercedes-Benz** and **UTA** for the trust and the seamless collaboration. It’s always a privilege to help bring together iconic brands and exceptional talent.

Congratulations to everyone involved in creating such a beautiful campaign.

#MercedesBenz #SClass #SarahSnook #CelebrityMarketing #ThinkOOTB taken in Cape Town, South Africa by @henner_mamane
9
3 months ago
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Manche Charaktere prägen eine ganze Generation. Harvey Specter ist einer davon.

Umso schöner, den Menschen hinter der Rolle kennenzulernen – und festzustellen, dass Gabriel Macht im echten Leben noch beeindruckender ist als die Figur, die ihn weltberühmt gemacht hat. Wir haben zusammen die Welt bereits, viel gelacht, viele spannende Momente gehabt, viele skurrile Frühstücke geteilt etc. USA, Schweden, UK, Deutschland… Thanks @iamgabrielmacht. It was a blast! 

Danke auch an AMG für das Vertrauen! Ich glaube, dass wir einen sehr guten „Global Head of Ambition“ gefunden haben.

Dankbar für die Zusammenarbeit, die Gespräche und das Vertrauen. 🙏 

#GabrielMacht #Suits #HarveySpecter #celebritymarketing by @henner_mamane
18
4 months ago
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Thanks for coming with me to Los Angeles! We had a blast. @mercedesamg taken in Los Angeles, California by @henner_mamane
9
5 months ago
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When I was living in NYC 20yrs ago, I realized that I wanted to work in marketing — doing something truly “out of the box.”

Fifteen years later, I am witnessing the biggest campaign thinkOOTB has ever been part of. We’ve signed Sarah Jessica Parker as the new Chief Creative Officer for @glow25.de .  Our role was to find the perfect match and negotiate the best possible deal — but I truly admire the entire creative concept, the content, and the production.

So proud of you, @benjoarwas and @wearebmf . And a huge thank you to glow25 for the trust! taken in New York, New York by @henner_mamane
31
6 months ago
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Thanks for coming with me to Seoul @mercedesbenz taken in 블루보틀 압구정 by @henner_mamane
6
6 months ago
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Beyond grateful for the last 10 days! 3 continents, 5 countries, 3 clients and 3 talents. Now back to what really matters: fam😍 by @henner_mamane
10
7 months ago
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You are my sunshine, my queen, princess and just everything. I love you from the bottom of my heart. We are so blessed to call you our daughter. I could cry when I watch you while you sleep and we will love you endlessly. Happy B-Day my Love by @henner_mamane
8
9 months ago
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Summer #2025 by @henner_mamane
7
a year ago
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