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Héroïne

@heroineexperience

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DESIGN & BRAND EXPERIENCE AGENCY
Partner for luxury brands

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Wherever it unfolds, the activation brings the composition to life in three dimensions.
A lacquered petal twists and falls, echoing the movement of the iconic whirling dervishes, while polished steel gives shape to a sculptural rose.

This gesture inspired our design concept for the launch of @nishane.official ´s Thorns Become Roses.

#Nishane #UnfoldYourOwnMyth #TheHouseOfExtraits #ThornsBecomeRoses #RumiCollection taken in Worldwide by @heroineexperience

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a month ago

The Héroïne Summer Workbook travelled with the team all summer long. Discover where it went ✈️ taken in Summer Vibes by @heroineexperience

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a month ago

HÉROÏNE SUMMER 2026
Sunny news from the team 💌☀️ by @heroineexperience

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2 months ago

Are luxury and innovation truly incompatible?

The metaverse, generative AI, immersive experiences. Luxury brands are constantly embracing new technologies. But how many of these innovations actually create lasting value?

In this new video, our Communications & Marketing Director shares our perspective on the three forms of innovation shaping luxury today: innovation that impresses, innovation that strengthens, and innovation that transforms.

Which one will truly shape the future of luxury? by @heroineexperience

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3 months ago

@amouageofficial opens “The Wadi” in Beverly Hills.

The new flagship destination, inspired by the dramatic canyons (“wadis”) of Oman, brings a fragment of the Sultanate’s landscapes, light, and spirit to Los Angeles.

Conceived by Amouage Chief Creative Officer @renaudsalmon in collaboration with Héroïne, “The Wadi” draws inspiration from one of the Sultanate’s most extraordinary natural phenomena: wadis.

Photography by @theretailarchive
Art direction by @muji70 taken in Beverly Hills, Los Angeles by @heroineexperience

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4 months ago

@amouageofficial Beverly Hills flagship.

« The Wadi », the new flagship destination inspired by the dramatic canyons of Oman, brings a fragment of the Sultanate’s landscapes, light and spirit to Los Angeles.

Photography by Renaud Salmon taken in Beverly Hills, California by @heroineexperience

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4 months ago

Making of : @amouageofficial Beverly Hills flagship, « The Wadi »

#backstage #bts #behindthescenes #makingof #design amouage retail explorepage luxury luxuryperfumes by @heroineexperience

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4 months ago

Maison Galénic in Paris
@galenicparis

A manifesto space conceived as a center of excellence dedicated to cellular time 🔬

A shared creative vision between Héroïne and @galenicparis

#galenic #luxuryskincare #longevity taken in Rue de la Paix by @heroineexperience

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4 months ago

Making of Maison Galenic
@galenicparis 🎥

#backstage #bts #behindthescenes📽️ #makingof #galenic taken in Rue de la Paix by @heroineexperience

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4 months ago

The moment is almost here.

Maison Galénic Paris is opening its doors at 16 rue de la Paix. A space where science becomes an experience.

We spent months refining every detail, searching for that subtle balance between scientific rigor and the French art of living.

Discover it. Very soon.
@galenicparis

#Galénic #ComingSoon #LuxurySkincare #EditorialBeauty #ParisianScience by @heroineexperience

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5 months ago

Skin longevity is arriving on Rue de la Paix.

Just steps away from Place Vendôme, Maison @galenicparis is about to open its doors. A manifesto space conceived as a center of excellence dedicated to cellular time.

Proud to see this project created by Héroïne come to life.

Looking forward to revealing more very soon. by @heroineexperience

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5 months ago

Luxury Maisons have never been more desirable.
And yet, stores are emptying out.

Today, the store has to justify the visit.

In this new video, @agathe.petit_ our Communications & Marketing Director shares the 3 key levers of a successful drive to store strategy : RUN, SEASONAL, LOCAL. by @heroineexperience

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5 months ago