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Hero

@herosubs

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Next-level Sandwiches & Loaded Fries
Brought to you by B&H - Queens, NYC🗽
Mon - Sat: 11am - 8pm Sun: 12pm - 6pm
🛍️ Pick-up or 🛵 Delivery 👇

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📢 STUDENTS 📢 Welcome back.. Or new to Belfast?

Allow us to re-introduce ourselves!

Big NYC-style Heroes. Loaded fries. No sad sandwiches.

📍 York Street, right beside Ulster Uni.

Student deals available with valid student ID.

Welcome to Belfast. You’ll be seeing a lot of us🫡 by @herosubs

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21 days ago

WE’RE HIRING 🫡🥪

Hero is growing, and we need some good people to grow with us.

We’re looking for energetic, hard-working personalities to join the crew across:

🔪 Kitchen
🫡 Front of House

Experience is great, but attitude, energy and being up for it matter just as much.

Think you’d fit in at Hero?
Drop us a DM or send your CV to info@hero-subs.com

Know someone? Send this their way 👀 by @herosubs

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a month ago

Hero is officially going late. 🌙

From tomorrow, we’re open ’til 1AM every Friday & Saturday.

Out out. Home loungin’. Few pints deep. Just hungry. Whatever the situation, good food shouldn’t suddenly stop existing after 10pm.

So please, for the love of sandwiches, don’t end a good night with sad grub.

We’ll be here. 🫡🥪 taken in Belfast, Northern Ireland, UK by @herosubs

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3 years ago

SOME HEROES DON’T RETIRE.
They just wait for their month.

MR. OCTOBER IS BACK. 🎃

🥖Garlic toasted Hero, Signature blend meatballs in Hero Marinara sauce, Mozzarella, Corozzi
Cheese, Parmesan, Red pepper & tomato jam, Basil and Balsamic glaze

If you had it the first time, you already know. If you didn’t… now’s your chance to see what all the fuss was about.

Same monster. Same madness. One month only.
October belongs to him. 🎃🥖 taken in Belfast, Northern Ireland, UK by @herosubs

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11 days ago

Chicken & Waffles, but make it a Hero: THE WAFFLE HOUSE 🧇🍗🔥

Habanero sweet-glazed chicken cutlets. Sliced Monterey Jack. Maple-bacon mayo. Waffle & bacon crunch. Fresh jalapeños. Baby gem. Tomato. All packed into a Hero.

Sweet. Salty. Spicy. Crunchy. Absolutely outrageous.

We took one of America’s greatest food combinations and gave it the full Hero.
Here for September only.

This one’s gonna cause problems.

Always, Next-Level 🫡 by @herosubs

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a month ago

Hero Tayto’r Tots.

Cheese & Onion Tayto seasoned tots, black pepper & scallion mayo, Hero Emerald Relish, scallions & finished with Tayto crumbs.

No sad sides.

Available all of August. by @herosubs

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2 months ago

Belfast’s about to come alive. 🍀🎻

To celebrate the Fleadh arriving in Belfast for the very first time, we’ve created something worthy of the occasion…

Introducing The Hero Sesh.

Slow-cooked Guinness beef, melted Dubliner cheese, Hero Emerald Relish, pepper & scallion mayo, crowned with crunchy cheese & onion Tayto-r Tots.

Rich. Messy. Unapologetically loaded. Exactly how a monthly special should be.

This one’s here for the entire month of August, so whether you’re in town for the music or just chasing your next great sandwich, we’ve got you covered.

We’ll also be keeping the sessions going with extended Fleadh opening hours, serving until at least MIDNIGHT throughout the festival. 🌙

Big sessions. Big sandwiches. See you at Hero 👊 by @herosubs

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2 months ago

‼️June‼️

Every month we try to build a special that’s better than the last one. What do you think??

Introducing THE ALAMO.

Hero’s Spicy BBQ-glazed meatballs, cheddar, smoked chilli mayo, pancetta crumb, fresh pineapple salsa and jalapeño slaw. Here for the month.

It's smoky, sweet, savory with a bit of a kick 😮‍💨

Also available in Loaded fries or Salad Bowl 🍃

The Champ is here. 🔥🌵🍍 by @herosubs

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4 months ago

MAY 🤌

Meet 'The Don'. Built like a boss. 🥖🔥
Crispy panko chicken, salami, mozzarella, peperonata, balsamic aioli, rocket, spicy pesto rosso.
All stacked on a garlic-toasted hero.

This isn’t a special… it’s a statement. 🤌

You don’t choose The Don.
The Don chooses you. 👑 by @herosubs

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5 months ago

🚨 RETRO ALERT 🚨

This one needs no introduction!

Buffalo Soldier

Honey Buffalo chicken cutlets, corn chip bacon crunch, Hero Caesar sauce, parmesan, crisp romaine on a garlic toasted Hero.

It's back. April only. Come hungry. by @herosubs

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6 months ago

The L.A.O.G.

Originating in Cali, The LA Original is our take on the viral French Dip sandwich.

Tender shred beef, white cheddar, slow jammed onions, Hero honey mustard mayo, topped with cracked pepper & Parm seasoned fries, served in a toasted Hero with a side of beef dip.

And that beef dip?
Hot. Rich. Proper savoury.

Built for the full dunk. Also available as loaded fries.

March special. Don’t sleep. 🔥 by @herosubs

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7 months ago

KATSUNOVA 🇯🇵

Crispy panko chicken Katsu, Hero’s own Tonkatsu sauce, Kewpie slaw (IYKYK), chilli-crisp miso mayo, sesame & spring onions on a toasted Hero.
Crafted to perfection. This is art you can eat.

Also available in loaded fries, same Katsunova magic in fries form💥
February only. This one deserves the noise 😮‍💨 by @herosubs

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8 months ago