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Cecelia Perez

@hey.ruca

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HEY RUCA ™ Now available at @zumiez
Contact: asspieart@ gmail.com
@ford F-150 Lobo Ambassador
👩🏻‍💻🎨☔️ Bay Area

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2025 was a big year for us. We established ourselves in Zumiez, dropped @dgk skateboards, expanded to one new MLB team and the NBA, traveled across the country to showcase artwork for the Smithsonian, returned for a second season for the SF Giants, joined the design team for @sadgirlzzclothing @sadboyzzclothing , and contributed to the Sadboyz build at complexcon 😭🔥‼️ I’m forgetting some things but I’m very grateful for my folks, my clients, and my supporters 💯🫶🏼
Can’t wait to share what we’ve got in store for 2026! 💪🏼🧠 taken in San Francisco, California by @hey.ruca

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9 months ago

‼️We have new designs at @zumiez in select US stores and online @ Zumiez.com ‼️

Every design is printed on Shakawear and fits true to size 🛍️🤓☝️ by @hey.ruca

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a year ago

Come in and get your hands on Hey Ruca, out now at select Zumiez stores, online at Zumiez.com and right here 👆🏼👆🏼👆🏼

🫶✨👑🌹
@hey.ruca
📸 @therockinryan by @hey.ruca

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2 years ago

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4 days ago

#Ford_Ambassador The first car I ever drove was my dad’s Ford truck. Today, I get to take what I create off the page and into the streets. A Ford F-150® with available F-150 Lobo™ package! My collaboration with @FordTrucks has given me the opportunity to bring my creativity along for the ride, while celebrating a piece of my own history. From the truck I grew up around to the work I’m creating today, this feels like a full-circle moment.

2026 Ford F-150® ST model with available F-150 Lobo™ package, optional equipment and extra-cost color option shown. by @hey.ruca

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5 days ago

What are we working on?? 🎲

Time w/ el macho ✨🫏

Gold toezzz 👑

New desk 🖼️

Feelin the breeze 🌬️

Photos w/ my hairy baby friend on @campsnapcamera Camp Snap Pro ✨📷

Did u know Hey Ruca is on sale at ZUMIEZ?? Hit their website and grab what u can before it’s gone! New collection coming soon 🫱🏻‍🫲🏼🫶🏼🪄🛍️🛒 Black and white digital artwork of a woman in the foreground and a woman and man in the background taken in San Francisco, California by @hey.ruca

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16 days ago

The rain waited for us to get the last shot 🫡🌧️

Director/Edit: @directedbygerm Production Company: @stadiumcreativegroup Founder & Partner: @mr_mosher
COO & Partner: @ericmaldin Managing Executive Producer: @hello_goodwork Head of Production: @mahlindiamond

Production Supervisor: @producertashap Production Coordinator: McKenna Blean 
Director of Photography: @veraeric 
Production Designer: @JoCabrera1  Wardrobe Stylist: Bo Roses @boroses
Wardrobe Assistant: @sheridanbrown_

MUA @makeupbygeffen
MUA @carlagrace360

Post Producer: @artemisiagrasso
Color: @dylanmhageman
Sound: Scottie Richardson
Finishing: Nathan Hurlburt

Agency: @moroch_agency
Mural Design: @hey.ruca
Muralist: @carloslopezdesigns

Talent: Driver: @carlos_sac_dukes Hero Passenger: @hey.ruca Backseat Passenger: @sadclownsergio Painting Assistant: @leonardorueez McDonald’s Worker: @jasmincorley Painter: Carlos López by @hey.ruca

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a month ago

Good times with the homies and @mcdonalds swipe for BTS magic.

Director/Edit: @directedbygerm Production Company: @stadiumcreativegroup Founder & Partner: @mr_mosher
COO & Partner: @ericmaldin Managing Executive Producer: @hello_goodwork Head of Production: @mahlindiamond

Production Supervisor: @producertashap Production Coordinator: McKenna Blean 
Director of Photography: @veraeric 
Production Designer: @JoCabrera1  Wardrobe Stylist: Bo Roses @boroses
Wardrobe Assistant: @sheridanbrown

MUA @makeupbygeffen
MUA @carlagrace360

Post Producer: @artemisiagrasso
Color: @dylanmhageman
Sound: Scottie Richardson
Finishing: Nathan Hurlburt

Agency: @moroch_agency
Mural Design: @hey.ruca
Muralist: @carloslopezdesigns

Talent: Driver: @carlos_sac_dukes Hero Passenger: @hey.ruca Backseat Passenger: @sadclownsergio Painting Assistant: @leonardorueez McDonald’s Worker: @jasmincorley Painter: Carlos López by @hey.ruca

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a month ago

Let us know if these cups landed in your area!! 👇🏼

I heard there’s a second cup style floating around. Have u seen it??

I don’t have any cups on hand, sorry guys. Closest I can get to a McDonald’s is in STOCKTON where u can also have a look at our Mural on Pacific Ave! Mural was designed by me, and painted by the talented Carlos Lopez 🛻🪄

Shout out to our truck community!! We see how happy n’ proud u are! Keep posting ur pics in front of the mural and w/ the cups. I’ll repost 👋🏼

A team of Latinos made this happen and I’m so happy it was curated perfectly. by @hey.ruca

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a month ago

Remember when!! @thehundreds 💣

Big dawgs @bobbyhundreds & @davidrivera4 extended their interest in having me throw down some art for The Hundreds Fall 2023 capsule. Fun times and fun designs 👑🪄💫

These are still some of my favorite graphics to this day! by @hey.ruca

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2 months ago

Gear @hey.ruca
Photo by 📸 @photos_by_nestor
Car @amreyes64
Glasses @rayban

#art #lowridergirl #glasshouse #lowrider #babydoll by @hey.ruca

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2 months ago

💫 out from the pages into real life.

@shotbysel @13gallons
@sinnombrefamilia @cadbomb @tpcustomchopshop taken in San Francisco, California by @hey.ruca

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2 months ago