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Swedish maternity wear with smart, hidden nursing solutions, designed to last from pregnancy, through nursing and back to work.
๐Ÿ’Œ [email protected]
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Trouble getting dressed for September weather? Weโ€™ve got you! The perfect transitional piece! taken in Stockholm, Sweden by @heymaofficial
0
a year ago
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Summer days ๐ŸŒพ๐ŸŒผ by @heymaofficial
1
a year ago
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Mila Dress ๐Ÿค๐Ÿฉต by @heymaofficial
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a year ago
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Lova Top: your all-day, every-phase essential. by @heymaofficial
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a year ago
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Youโ€™re not alone ๐Ÿค๐Ÿผ by @heymaofficial
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a year ago
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My forever plus one ๐Ÿค by @heymaofficial
2
a year ago
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It's never about hiding your breastfeeding, just hiding the nursing features of your maternity wear. Transforming them into key pieces in your regular wardrobe ๐Ÿ’•๐Ÿƒ๐Ÿซถ๐Ÿผ by @heymaofficial
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a year ago
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PRE-LAUNCH!! We are finally 100% satisfied with our next product! The Lova top! 

This will be your wardrobe hero. Simple but genius:
๐Ÿค Long enough to cover the waistband of your pregnancy pants (but not too long!)
๐Ÿค Stretchy and soft (modal and cotton, hellooo!) for a growing bump 
๐Ÿค Hidden zippers to give you a stylish alternative for your breastfeeding wardrobe 
๐Ÿค Provides easy access but still great coverage while feeding
๐Ÿค Baby already a toddler? Lova top is comfortable for the playground AND great looking for back-to-the-office-and-enjoy-hot-coffee-life (๐Ÿ’ƒ๐Ÿผ)!

Order NOW (latest in Friday) to receive 200 SEK off. We start shipping early august! ๐Ÿ’•๐Ÿค๐Ÿ’• by @heymaofficial
4
a year ago
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Letโ€™s be real, we cant get you that. But we can improve your wardrobe a little bit! ๐Ÿ™๐Ÿผ by @heymaofficial
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a year ago
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A secret little zipper - to make breastfeeding easy while style is maintained! ๐ŸŒธ๐Ÿ™๐Ÿผ taken in Stockholm, Sweden by @heymaofficial
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a year ago
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It's officially time to swap knitwear for denim! ๐ŸŒธ๐Ÿฉต Dress stays the same tho! ๐Ÿค๐Ÿผ by @heymaofficial
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a year ago
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Ever sat there likeโ€ฆ wait, which boob was it last time? ๐Ÿง  We got the mum-hack for you! โœจ by @heymaofficial
2
a year ago
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