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Hannah Leah Rödiger I HLR Communications(@hlr.communications)'s profile avatar HD Profile

Hannah Leah Rödiger I HLR Communications

@hlr.communications

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followers
103
following
Where strategy meets storytelling.
Communication and Content Strategy I Content Creation I Video editing
📍Leipzig
💌[email protected]
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There’s something about a photograph that words can’t always capture. The way you show up visually becomes part of your brand. Your personality with your own unique expressions, the atmosphere of the studio you’re shooting in and the little laughs together with the photographer tell a story before someone has even read a single sentence of your product or service. With photos of yourself you create a visual world that feels authentic to you and gives people a sense of what your brand stands for. Through a photo potential clients get a sense of the story you want to tell them. They see emotions, clothes, colors and so much more that is authentic to you and no one else. Every human is an individual and unique on its own. The right clients will reach out you because of you, trust me. That’s why personal branding is not only showing your product or service you want to sell, you also show courage when showing your face. This is what people admire. Courageous people that stand for their own business, do things anyway despite their fears and doubts. Especially as a founder or solo entrepreneur, you are often part of the brand. And your personal brand deserves more than a few random selfies taken just for the sake of having content. Invest in a professional photo shooting it’s definitely worth it and is so much fun! I had the pleasure to work with the talented @sophie_valentin during my first branding shoot ever and I had the most fun ever! Big shoutout to her. ——————————— If you are curious to work with me on your personal brand and content strategy or just would like to know if my offers are the right fit for you, you can book a short call with me via the link in my bio or reach out via DM ♥️ And if you already have a strategy that works for you and rather need content creation and video editing services, it’s no problem, I can also help you. I’m looking forward to getting to know you! Outfit details: Blazer by @marccain Pants by @cinque_5 Shoes by @papenbreer Books by @chanelofficial taken in Leipzig by @hlr.communications
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a month ago
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Get to know me ♥️ I can’t wait to share my entrepreneurial journey with you and everything in between. On this account you’ll get: - content about different communication and branding strategies - BTS of building a business on the side - How Personal Branding will help you attract your dream clients - random stuff about my hobbies, restaurant and travel recommendations Make sure to like, share and save this post♥️ If you want to get in contact with me, send me a DM or book your free get-to-know call with me via Calendly. Tap the link in my bio to get in touch. Get to know me taken in Leipzig by @hlr.communications
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14 days ago
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How I can help your brand 👠♥️ You’ll get a tailored offer that fits your business, your goals and where your brand is right now. Always with a clear strategy behind it. Because good content shouldn’t just look good. It should have a purpose. Save this post if you have a wellness, fashion or beauty brand and see your brand in one of these offers. ♥️ 📸 Photos by @sophie_valentin How I can help your brand taken in Leipzig by @hlr.communications
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18 days ago
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Unreleased BTS footage of my first business photo shoot for HLR💗 Stay tuned for all things to come!♥️👩‍💻👠 —————————— HLR Communications is there for helping you to get the stress out of your communication and content strategy and planning and finally get room for creativity in your content. I am Hannah, Content Strategist and there to support you with your Content Planning, Strategy and Content Creation. Outfit details: Blazer @marccain Pants @cinque_5 Books @chanelofficial Shoes @papenbreer #socialmediaagency #contentstrategy #brandstrategy #communications taken in Leipzig, Germany by @hlr.communications
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2 days ago
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In my get-to-know calls, I keep hearing the same thing: the ideas are there, but the structure is missing. I know this feeling myself, because staying on the ball is hard when every week starts from zero. Ideas and texts can be generated in seconds these days, but a system that carries you through the busy weeks, when motivation drops, still has to be built by someone. That’s where I come in. I help you find clarity about what you want to say and a structure you can actually stick to, so your brand doesn’t depend on good days. ————— Hi, I am Hannah and I’m a Communication and Content Strategist based in Leipzig. My approach is simple: a clear strategy and plan behind your content is what keeps you consistent, and it’s also what gives you room for ideas and creativity. I help entrepreneurs, creators and brands get that clarity, so content planning stops being a source of stress. What would change for you if posting stopped feeling like starting over? Business portrait for HLR. By @sophie_valentin by @hlr.communications
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5 days ago
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New logo, same values. ✨ For me, good communication starts with one question: Why? Why are we creating this content? What do we want to say? And does it really fit the brand behind it? I believe in being true to who you are, building real connections, choosing quality over quantity and staying curious enough to try something new. These are the values I want HLR Communications to stand for. Where Strategy meets Storytelling. 🤍 by @hlr.communications
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6 days ago
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A little outfit inspo for your next office day. 🤍 I always feel more powerful when I have a classy comfort outfit in the office. I like to pair a blouse with some jeans and sneakers or boots in the fall season. 🍁I also like to wear a blazer above it when I have an important meeting. Outfit details: Blouse and trousers by @hm Shoes by @nike Jewellery by @luamaya_official Follow along for more office outfit inspo and insights into communication, branding & content strategy.💗 by @hlr.communications
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8 days ago
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Branding, Communication & Marketing. Three terms that often get mixed up, but they don’t mean the same thing. 👀 Branding defines who you are. Communication shapes how you express it. Marketing helps you reach the right people. But the real agic happens when all three work together. Because great content starts long before you hit “post”. Save this for your next content planning session and tell me: Which of these three areas does your brand need to work on most? Need a clearer strategy for your brand? DM me. Let’s talk. ✉️ Branding, Communication, Marketing by @hlr.communications
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9 days ago
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Success has six letters: ACTION🎥. When I look back at my journey so far, I’ve realised that I’ve often just tried things and figured them out along the way. I’ve worked on different projects, including a crowdfunding campaign that raised €2,500 for reforestation. I went to France for an exchange semester and met some of the coolest people from all over the world. I’ve supported startup events through social media and experimented with new formats that continue to help me grow. And recently, I started my own business alongside my full-time job and took on my first small projects. If I had overthought every single decision beforehand, a lot of these things probably would never have happened. I might never have actually started doing. At some point, I realised that trying something often gets me further than spending hours thinking about everything that could go wrong. Even though, let’s be honest, I still do that sometimes. 😄 Most of the time, I didn’t have a big plan that told me exactly where I was going. It was simply genuine interest. Curiosity to learn. And the desire to try something because I found the topic exciting. And of course, that feeling still comes up sometimes: “Can I actually do this?” “Am I really ready for this yet?” I’ve come to believe that this feeling doesn’t necessarily mean you can’t do something. Sometimes, it simply means you’re doing something you haven’t done before. And maybe accepting that feeling instead of letting it stop you is exactly what you need to do in that moment. And then, just keep going. That’s where growth happens for me. So maybe you don’t always have to feel confident enough before taking the next step. Maybe you just take it anyway. 📸 @sophie_valentin Business Photo Marketing by @hlr.communications
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15 days ago
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For me, good content starts with a question: Why does this brand need to be on social media in the first place? Not every business needs to be on every platform. And not every post needs to be created just because there is a content calendar to fill. I believe social media should have a clear purpose within a brand. It should support what a business wants to communicate, how it wants to be perceived and, ultimately, what it wants to achieve. From there, the next questions become even more interesting: What does this brand actually have to say? What makes its perspective different? And how can that be turned into content that feels relevant rather than simply adding to the noise? That’s where strategy meets storytelling for me. Because strategy gives content a direction. And storytelling gives it a point of view. And that combination is what makes content feel like it belongs to a brand, rather than just another post on social media. If you are also keen on strategy, storytelling and content creation, like this post and follow me on @hlr.communications. 🤍👠 by @hlr.communications
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20 days ago
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Starting HLR Communications alongside my full-time job has made me realise how different it feels to build a brand when you are the person behind it. I’ve worked in communication and marketing for years, so I’m used to thinking about how a company presents itself. With HLR, every decision suddenly feels a little more personal because there is no distance between me and the brand I’m creating. I noticed that especially while preparing for this photoshoot. Choosing how I want to be seen sounds simple, but when it’s your own business, you naturally think a little more about what actually feels right and what still feels like you. At the same time, I’ve been having so much fun building HLR and talking to people who are interested in what I’m doing. And through these conversations, I’ve noticed how often branding and the strategy behind content become a real pain point. There is more content being created than ever, but more content doesn’t necessarily mean more direction. Sometimes it’s worth taking a step back and asking: What is this post actually supposed to do? Why am I sharing it? Is it meant to create engagement, build trust, explain something or ultimately help me turn more people into customers? That strategic thinking is what I’ve been enjoying so much about HLR. I love looking at the bigger picture and figuring out how the different pieces can work together instead of simply creating another post because it’s time to post something. I’m still learning along the way, but I’m starting to get a much clearer picture of what HLR should become, and I’m genuinely excited about where it’s going. If you’re currently building your own brand and wondering whether your content is actually working towards the goals you have for your business, feel free to send me a DM. I’d genuinely love to hear what you’re working on. 🤍👠 📸 @sophie_valentin taken in Leipzig by @hlr.communications
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23 days ago
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