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Heather Kellie Freeman for H.macdo Paper Co.

@hmacdo_paper_co

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🥹🗓️ Unpack the 2027 Calendars with me.⁠ ⁠ 🎨🌿 After months of sketching, painting, tweaking colors, rearranging pages, second-guessing colors and then tweaking them again… I finally have the 2027 H.macdo Artist’s Garden Calendars in my hands.⁠ ⁠ 💛 Come unpack the first box with me. ⁠ ⁠ 🌻🍂 Each month began with little pieces of the garden and the seasons, flowers, leaves, color, and all those small details I find myself noticing throughout the year, and slowly became its own illustrated moment.⁠ ⁠ 💫 The 2027 calendars officially launch October 1st!⁠ ⁠ 🌱 I can’t wait to finally share all 12 months with you. ⁠ ⁠ If you want a little reminder in your email, follow the link here:⁠ https://mailchi.mp/hmacdo/2027calendarlaunch⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #illustratedcalendar #2027calendar #etsylaunch #shoplocal #giftguide2027 #holidaygiftguide #etsyshop #etsylove #calendarcollection #supportsmallbusiness #artinspiration #surfacepatterndesign #surfacepatterndesigner #natureillustration #creativecommunity #calendarart⁠ by @hmacdo_paper_co
0
13 days ago
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🌿 Some of my favorite patterns I’ve created this year… all in one place. ⁠ ⁠ 🖼️ I’ve been going back through my pattern library from 2026 lately and realized just how many designs I’ve created this year that I really love working with. ⁠ ⁠ 🌻 These are a few of the ones that keep pulling me back in, the florals, the little details, the unexpected color combinations, the patterns that somehow make me want to keep looking at them and imagining⁠ what they would look like on all the things!⁠ ⁠ 📒 And then I started playing around with some of the artwork as Fall stationery…⁠ ⁠ 😂 And now I have a little problem. ⁠ Because I really like these together.⁠ ⁠ So I have to ask:⁠ 🍂 Would you want to see a Fall stationery set like this in the shop?⁠ ⁠ 👇️ I’m always curious what you’d actually want to see me turn into a finished product!⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #hmacdopaperco #surfacepatterndesign #surfacepattern #patternobserver #stationeryaddict #patterncollection #patternartist #stationerydesign #fallstationery #fallpaper #floralpattern #illustrationartist #artistmade #independentartist by @hmacdo_paper_co
7
a month ago
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⭐️THIS WEEK! So honored to participate in a local artist blog series with Liz woods of @ryemarkablemoms. ⭐️ In the interview, I discuss balancing roles as an Artist, Mom, and creative entrepreneur. Read the blog on her web site —> Ryemarkablemoms.com Video credit: Liz Woods of Ryemarkable Moms #ryeny #10580 #ryemarkablemoms #ryemoms #mamaroneck #loveryeshoplocal #positivity #inspirationalmoms #womensupportingwomen #mompreneur #portchesterny #stationerylove #watercolorart #watercolorillustration #artistsoninstagram #artlicensing #summer #artist #westchesterny #newyork #artpractice #inspiration #dailywalks #summerlove #summerflorals #watercolor #watercolorartist #watercolorpainting⁠ #artistlife #artsy by @hmacdo_paper_co
4
3 years ago
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🌟 5 Things You Didn't Know About Repeat Patterns...⁠ ⁠ 1️⃣ Simple patterns require the most restraint. A clean coordinate design like a stripe looks effortless, but finding the right balance takes serious editing.⁠ ⁠ 2️⃣ Breathing room is essential. Secondary patterns need space to compliment hero prints without competing for attention.⁠ ⁠ 3️⃣ It’s all in the micro-adjustments. Behind every repeat is a lot of nudging, rotating, and testing spacing until the rhythm feels just right.⁠ ⁠ 4️⃣ Imperfection is intentional. Preserving that soft, hand-drawn texture from pencil sketches keeps digital patterns from feeling cold or rigid.⁠ ⁠ 5️⃣ Coordinates pull the story together. A hero print catches the eye, but strong supporting coordinates are what turn individual illustrations into a complete collection.⁠ ⁠ Watch the full sketch-to-final process above! Which type of pattern is your favorite, bold hero prints or subtle coordinates? Let me know below! 👇✨⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #SurfacePatternDesign #PatternDesigner #BehindTheDesign #ArtistProcess #LavenderArt #StudioVlog #DesignWorkflow by @hmacdo_paper_co
0
3 days ago
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🌼 Apparently, the marigolds decided it was time for their close-up. ⁠ ⁠ 😂 I opened my camera roll and realized I had about 47 photos of these flowers.⁠ ⁠ So naturally… here we are.⁠ ⁠ 👩‍🌾 The marigolds are having a moment right now and I couldn’t resist sharing a little garden update. When I look at these little flowers, I love the contrast of the florals with textural shape of the leaves behind the bloom.⁠ ⁠ 🍂 There’s something about this time of year that I love, the garden is still giving us these little bursts of color even as everything else starts to feel a little more autumnal.⁠ ⁠ ☀️ And honestly, so much of my work starts this way. For now, I’m just enjoying them right where they are. ⁠ ⁠ #GardenLife #WatercolorArtist #BotanicalArt #NatureInspired #Marigolds #CreativeProcess #SurfacePatternDesigner #GardenInspiration #HmacdoStudio⁠ by @hmacdo_paper_co
0
4 days ago
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5 Things You Didn't Know About Pattern Design 🌿⁠ ⁠ 1️⃣ Details build the design. Before building a full repeat, I start with the tiny moments, the bumblebees, lavender stems, cherry tomatoes, and garden bits that give a concept its soul.⁠ ⁠ 2️⃣ Real-world inspiration creates depth. This Kitchen Potager collection didn't come from a mood board; it started right in my own garden, capturing the feeling of a gathered kitchen space from what was growing right around me.⁠ ⁠ 3️⃣ Analog roots matter. Long before digital rendering begins, everything starts as loose pencil marks on paper. That hand-drawn foundation gives a pattern its natural movement and my signature style.⁠ ⁠ 4️⃣ Pitching requires a narrative. When creating work for client pitches, you’re not just designing a print; you’re capturing a specific atmosphere, in this case, bringing a thriving potager garden indoors.⁠ ⁠ 5️⃣ The process is the best part. Watching simple line sketches find their rhythm as a seamless repeat pattern is always the most rewarding stage of design.⁠ ⁠ This is just the beginning of the Kitchen Potager collection, more to share soon! 🌿⁠ ⁠ Which element from this collection is your favorite so far? Let me know in the comments! 👇✨⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #PatternDesign #SurfacePatternDesign #ArtPitch #KitchenPotager #BehindTheDesign #IllustrationProcess #HmacdoPaperCo #PatternDesigner⁠ by @hmacdo_paper_co
4
5 days ago
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5 Things You Didn't Know About Greeting Card Design ⚾️⁠ ⁠ 1️⃣ Patterns are meant to adapt. The same illustration collection can start as wallpaper (like this design for Loomwell’s Home Field Collection) with a seamless translation into stationery products.⁠ ⁠ 2️⃣ Analog comes first. Long before files go to print, every piece of art or illustration begins with humble pencil sketches. Every time.⁠ ⁠ 3️⃣ Personal projects drive product lines. This baseball card actually started as a personal "Thank You, Coach" card for my son’s team, paired with custom art prints.⁠ ⁠ 4️⃣ Licensing goes both ways. Creating art for major brand collections doesn't mean you can't re-imagine those same illustrations in your own studio corner.⁠ ⁠ 5️⃣ Testing precedes launching. Personal gifts are often the secret testing ground before a design makes its way to the H.macdo Paper Co. shop. 👀⁠ ⁠ Where would you like to see this pattern show up next? Let me know below! 👇✨⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #CardDesign #ArtLicensing #PatternDesign #StationeryStudio #HmacdoPaperCo #BehindTheDesign #ArtistProcess by @hmacdo_paper_co
0
6 days ago
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🌻 Early Fall has its own kind of magic. ⁠ ⁠ 🐝 The sunflowers are still holding onto the last of the summer sunshine, the bees are busy making the most of what’s left, and everything in the garden seems to be glowing just a little bit differently.⁠ ⁠ 💛 These are the little moments I’m always noticing — the color, the shapes, the way the light hits a flower — and eventually they tend to find their way back into my sketchbook.⁠ ⁠ 🌼 I never really know which little piece of nature is going to become part of a future pattern or illustration. I just know I want to keep noticing. ⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #GardenLife #WatercolorArtist #BotanicalArt #NatureInspired #CutFlowers #CreativeProcess #SurfacePatternDesigner #GardenInspiration #HmacdoStudio by @hmacdo_paper_co
0
9 days ago
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The 2027 Illustrated Floral Calendars are now available in the shop! 🥹🍂⁠ ⁠ ⁠This year, I have 3 different sizes to choose from. A small Wall Calendar that is 8inx10in (perfect for small spaces) and a larger Wall calendar at the 11in x 14in size. In addition to my every popular tented desk planner. ⁠ ⁠ After months of sketching, painting, tweaking colors, rearranging pages, second-guessing colors, and then tweaking them again… I finally have the 2027 H.macdo Artist’s Garden Calendars available in the shop. 🤎⁠ ⁠ I've always loved the idea of a calendar being more than something you glance at to see what day it is and what's ahead on your schedule (although that helps too 😉). My calendars are also little piece of seasonal art that lives with you through out the year, marking the birthdays, school days, dinners, beach weekends, busy seasons, quiet ones, and all the little things in between.⁠ ⁠ That’s what I hope these bring to your 2027. 🤎⁠ ⁠ Each month began with little pieces of the garden and the seasons, flowers, leaves, color, and all those small details I find myself noticing throughout the year, and slowly became its own illustrated moment.⁠ ⁠ The 2027 calendars officially available in the shop!⁠ ⁠ #calendar2027 #2027Calendar⁠ #wallart #wallartdecor #artprints⁠ #artforthehome⁠ #walldecoration by @hmacdo_paper_co
0
11 days ago
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🧵 A pattern can feel completely different depending on how you scale it.⁠ ⁠ 🪡 One of the things I love about seeing my artwork on fabric is getting to play with the scale — from tiny little details that feel almost like a vintage textile, to larger motifs that let the artwork really breathe.⁠ ⁠ 📐This collection is currently available through LBK, where you can choose the scale that works best for your project and have the fabric printed to order.⁠ ⁠ 😉 I made a little video to show you how it works, because sometimes seeing the difference is much easier than explaining it. ⁠ ⁠ And now I’m over here thinking about all the things these prints could become…⁠ pillows? a quilt? a little sewing project?⁠ ⁠ Something completely unexpected?⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #SurfacePatternDesign #FabricCollection #AutumnFabric #FallSewing #TextileDesign #PatternDesigner #SewingCommunity #QuiltingFabric #LicensedArt #FabricLove #WoodlandInspired #FallAesthetic #HandmadeWithLove by @hmacdo_paper_co
0
12 days ago
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⚾️ A little studio full-circle moment. ⁠ ⁠ I spotted this feature from an email this week featuring the Loomwell baseball collection, and honestly… I had to save it. ⁠ ⁠ There’s something really fun about seeing artwork that started out as sketches at my desk become part of something bigger, in this case, a whole collection inspired by baseball, one of our favorite things around here.⁠ ⁠ 🧑 This collection was especially meaningful to me because it was inspired by my son’s final season of Little League here in Rye. ⁠ ⁠ I love that a little piece of that season now lives on in the form of wallpaper going out into the world. ⁠ ⁠ ⚾️❤️ Swipe through to see a little more of the collection, and if you have a baseball lover in your house, the wallpaper is available through Loomwell.⁠ ⁠ #SurfacePatternDesigner #Loomwell #PeelAndStickWallpaper #HomeFieldCollection #BaseballNursery #WallpaperDesign #ArtLicensing #BoyRoomDecor #NurseryInspo #HmacdoStudio⁠ by @hmacdo_paper_co
3
14 days ago
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🍂 Fall card season is officially underway.⁠ ⁠ 💌 There’s something I especially love about this time of year, seeing these little pieces of artwork leave my studio and make their way into someone else’s hands.⁠ ⁠ 🧡 A handwritten note, a birthday, a little hello, a bit of encouragement… these cards are made for all those small moments when you want to send someone something thoughtful.⁠ ⁠ 🍁 And right now, my studio table is very much in its fall card era.⁠ Here are a few of my favorites that are heading out into the world this season. ⁠ ⁠ ⭐️ H.macdo Paper Co.’s Etsy shop is the place to find beautifully hand-painted and illustrated designs printed on high-quality stationery and gift items that can be personalized just for you and the ones you love. ⁠👉️ https://hmacdopaperco.etsy.com⁠ ⁠ #AutumnStationery #FallGreetingCards #PumpkinSeason #HappyMail #HandwrittenNotes #WatercolorIllustration #StationeryAddict #HmacdoPaperCo by @hmacdo_paper_co
0
15 days ago
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