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Vintage-inspired sports watches: Reimagining the classics.
🆕 Racing 40 SB03 Launching Thursday, July 9 @ 8AM (NY)
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The new Racing 40 Mechanical GCC collection sold out shortly after launch—we are blown away by your support.

We are incredibly grateful for the response and to everyone who helped make the launch such a success.

Creating these editions specifically for the GCC has meant a great deal to us. Seeing them so warmly received by the community makes this project even more special.

Thank you for everything. We couldn’t do it without you.

/Will Hoffman & Team taken in New York, New York by @hoffmanwatches
11
16 days ago
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We are live.

The Racing 40 Mechanical GCC Collection—Dune, Graphite, and Marine—is now available on our website. Each model is limited to 200 individually numbered pieces.

The video offers a closer look at the Dune GCC.

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team taken in New York, New York by @hoffmanwatches
19
17 days ago
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Inspired by the desert landscapes of the Arabian Peninsula, the Racing 40 Mechanical Dune GCC combines different materials and textures in a monochromatic light beige colorway.

Powered by a manually wound mechanical chronograph movement.

Limited to 200 pieces.

Launching tomorrow, Thursday, September 24 at 8:00 AM (New York).

Local launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Kind Regards, 
Will Hoffman & Team

40 mm polished and brushed stainless-steel case with a sapphire bezel and a layered grained dial featuring contrasting finishes—dual CD-pattern subdials and a minute track.

Fitted with an integrated vulcanized FKM rubber strap.

Launching tomorrow, Thursday, September 24, at 8:00 AM (New York).

Created as a tribute to the community that has supported us from the beginning, Dune GCC is part of the new GCC Collection and is limited to 200 individually numbered pieces.

Launching tomorrow, Thursday, September 24, at 8:00 AM (New York). taken in New York, New York by @hoffmanwatches
3
18 days ago
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Dune, Graphite, or Marine?

Last year, we dedicated the Racing 40 Mechanical Pine to the GCC, recognizing the relationship we’ve built with the GCC community over the years.

This year, we’re continuing that story with Dune, Graphite, and Marine—three models of the Racing 40 Mechanical created for the GCC.

Inspired by different aspects of the Arabian Peninsula and powered by a hand-wound mechanical movement, each model is limited to 200 individually numbered pieces.

Launching Thursday, September 24, at 8:00 AM (New York).

Local launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team taken in New York, New York by @hoffmanwatches
6
19 days ago
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Inspired by the region’s evolving skylines, Graphite GCC is presented in layered shades of dark gray, contrasted by polished hands and applied Eastern Arabic hour markers.

Part of the GCC Collection, created as a tribute to the incredible GCC community that has supported us from the very beginning.

Limited to 200 pieces.

Launching Thursday, September 24 at  8:00 AM (New York).

Powered by a manually wound mechanical movement, visible through the exhibition caseback.

Launching Thursday, September 24 at  8:00 AM (New York).

A 40 mm polished and brushed stainless-steel case with a sapphire bezel and a layered dial featuring contrasting finishes—from the dual CD-pattern sub-dials and minute track to the grained dial surface.

Launching Thursday, September 24 at  8:00 AM (New York).

Fitted with an integrated vulcanized FKM rubber strap for optimal comfort, fit, and longevity.

Launching Thursday, September 24 at  8:00 AM (New York). taken in New York, New York by @hoffmanwatches
10
23 days ago
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Inspired by the evolving skylines of the GCC, the Racing 40 Mechanical Graphite GCC captures multiple hues of dark gray, creating depth and dimension through contrasting finishes and materials—powered by a manually wound mechanical chronograph movement.

Limited to 200 individually numbered pieces.

Launching Thursday, September 24 at 8:00 AM (New York).

Local launch times:
New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team taken in New York, New York by @hoffmanwatches
3
24 days ago
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Inspired by the waters surrounding the Arabian Peninsula, the Racing 40 Mechanical Marine GCC represents the region’s connection to the sea.

Limited to 200 pieces. 

Launching Thursday, September 24 at  8:00 AM (New York).

40 mm polished and brushed stainless-steel case with sapphire bezel, paired with an integrated vulcanized FKM rubber strap. Powered by a manually wound mechanical movement.

Launching Thursday, September 24 at  8:00 AM (New York).

Monochromatic blue theme extending across the entire design, contrasting finishes and materials in the same blue hue—from the alternating CD-pattern finish on the sub-dials and minute track to the grained dial, integrated vulcanized FKM rubber strap, and sapphire bezel.

Launching Thursday, September 24 at  8:00 AM (New York).

Eastern Arabic numerals across the tachymeter and sub-dials, and applied polished hour markers—paying homage to our community and exclusive to our GCC editions.

Launching Thursday, September 24 at  8:00 AM (New York). taken in New York, New York by @hoffmanwatches
5
25 days ago
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Explore the details from every angle.

The Racing 40 Mechanical is powered by a hand-wound mechanical chronograph movement, visible through the exhibition caseback. Its grained, dual-layer dial features contrasting sub-dials and applied Eastern Arabic hour markers exclusive to the GCC Collection, complemented by a matching integrated vulcanized FKM rubber strap.

Launching Thursday, September 24 at  8:00 AM (New York).

Local launch times:
New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team taken in New York, New York by @hoffmanwatches
4
a month ago
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Swipe for a closer look at the new Racing 40 Mechanical GCC collection.

Introducing the Dune, Graphite, and Marine—continuing the story that began with the Pine GCC last year.

Each is limited to 200 individually numbered pieces and features applied Eastern Arabic hour markers, sapphire bezel, newly configured grained dual-layer dial, and matching integrated vulcanized FKM rubber strap.

Launching Thursday, September 24 at  8:00 AM (New York).

Local launch times:
New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

Graphite GCC

Dune GCC

Marine GCC taken in New York, New York by @hoffmanwatches
19
a month ago
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We are excited to introduce the Racing 40 Mechanical GCC Collection.

Created in recognition of the GCC community that has supported us from the beginning, we have created three limited editions—Dune, Graphite, and Marine—drawing inspiration from the Arabian Peninsula.

Launching Thursday, September 24 at 8:00 AM (New York).

Local launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team taken in New York, New York by @hoffmanwatches
35
a month ago
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Stay tuned. taken in New York, New York by @hoffmanwatches
17
a month ago
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We’ve been working on something special.

/Will & Team by @hoffmanwatches
13
a month ago
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