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Holly Joyner

@hollyfromlinkedin

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Build an audience, brand, and business on @linkedin || # 1 Creator Worldwide for Growth on @linkedin

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How to become #1 in the world for LinkedIn growth:
[You’re not gonna like it.]

I got a DM: “Did you know you’re ranked #1 in the world for LinkedIn growth by Favikon?”

You guys already know the answer.
I had no idea.

First, what does that ranking mean?
[Don’t worry - I Googled it.]

Favikon (https://www.linkedin.com/company/favikon/) judges + likes my:
1. Credibility [I don’t use AI]
2. Organic reach [I don’t use pods]
3. “Buzz rate” [My posts start conversations]
4. Growth [Growing consistently, 1 post at a time]

How did I do it?
Well.

1. I don’t use AI to write posts
2. I have a detailed comment strategy
3. I have a content system that is sustainable
4. I don’t go viral - I plod along steadily and surely

I thought about not sharing this, because it kinda feels like LinkedIn-lebrity behavior.

But then you’d miss these messages:
➜ You don’t need to go viral
➜ You don’t need 100K followers
➜ You don’t need to make LinkedIn your job [I have a full time job off LinkedIn ghostwriting books]

You need discipline.
You need systems.
And a little wild self-belief.

📌 What’s the most surprising news you’ve gotten lately?

=

#linkedin #branding #personalbranding by @hollyfromlinkedin

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2 most common mistakes I see on LinkedIn:

1. Overthinking so you don’t post [consistently or at all]
2. Taking it so personally that you get frustrated and give up

Here’s a mindset that addresses both:
LinkedIn can be a tool in your business.
Or it can be a soul vacuum that makes you hate it.
And the beauty of life is that you get to choose which is true for you.

I care a lot about what people think.
This is a natural wiring that I don’t prefer.

[I find that most people who scream otherwise aren’t being honest. Not with themselves, at least.]

But you can can care without giving up control.
Yeah, it causes some anxiety and emotional friction.
But being a grown up means dealing with a bit of that.

It’s called growth, friends.
And it only comes with reps.

I give LinkedIn a lot of my time.
But I refuse to give it my self-worth.
So I show up, try to help, then go about my life.

The only way to get over is to get over it.
Click the X, don’t obsess, and it will get easier.

If the thumbnail of this video isn’t proof that I’ve come a long way, I don’t know what is. Yikes.

=
I’m a LinkedIn post ghostwriter.
Work with me to care less about your LinkedIn.

#linkedin #personalbranding #branding by @hollyfromlinkedin

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If you've been telling yourself you "should probably post more on LinkedIn," listen to this one.

@hollyfromlinkedin has a much simpler approach to building a presence... and it doesn't involve posting every day or spending hours glued to your screen. 📲 ❌

She and Ryan get into what actually works, what doesn't and how small business owners can make LinkedIn work for them.

👉 Link in bio for the full episode by @hollyfromlinkedin

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4 post topics to cycle through:

If you never know what to post, stop guessing.

Cycle through 4 types:

1. Educational.
How I did something, how to do something, a strong opinion.

2. Social proof.
A client win—use real numbers when you can.

3. Stories.
The bad hire, the embarrassing moment. Wrap it in value or humor.

4. Offer.
Actually ask for the sale.

I don’t hit a perfect cycle.
But once a week, I hit all 4 at least once.

=
I’m a LinkedIn post ghostwriter.
DM me if you want to build on LinkedIn.

#linkedin #personalbranding #branding #marketing #marketingdigital by @hollyfromlinkedin

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How I tripled my income in 5 years using LinkedIn:

I hate hooks like this, by the way.
But here we are, because it’s true.
In 2025, I tripled my income using LinkedIn.
In 2026, I expect that number to increase.
[I don’t count my chickens OR my money too early.]

1. Created systems.
You’re probably not going to do this.
Instead, you’ll go through spurts of activity.
But systems are a REQUIREMENT to scale.

2. Took the emotion out of it.
Check your ego at the keyboard.
Along with your expectations [for a while].
Be a robot. Crank it out. Don’t give up.

3. Stopped chasing highs.
You had a story go viral.
But your educational post flopped.
So now you’re just posting stories.
But the DMs aren’t cranking out leads.
You need a comprehensive approach.
Not every post’s job is the same.

4. I paid for help.
I hired experts 2-3 steps ahead of me.
I am CHEAP. But there comes a time when $ takes $.

5. I asked the same question every day:
Who can I help today that isn’t me?
If you become helpful every day, you’re a search-bar name.
Not relying on the algorithm to put you in someone’s feed.

At lunch today my husband said:
“I wish LinkedIn could see hard you try.”

Because I still do.
5 years later, this isn’t on autopilot.
Is it much easier? Yup.
But it’s still work.

#linked #linkedinlearning #personalbranding #branding #marketing by @hollyfromlinkedin

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I used to take a gym class called Metcon.

Once a week the goal was simple:
As many reps as possible until failure.

I’d never been stronger in my life.

Comfortable reps keep you exactly where you are.

The AI post you ‘edited’ five words of.
The leadership take you’ve shared 100 times.

Very comfortable.
Zero growth.

I’ve been a writer for 20 years.

Every good sentence I’ve published sits on a pile of trash ones I had to write first.

“What if it flops?”
“What if my boss sees it?”
“What if people judge me?”

We’ve all thought those same thoughts.
You’re not the first to have them!
The difference is tolerance for risk.
Yours is either high or low.

People with a low risk tolerance don’t scale to the same level as those with a high risk tolerance.

Failure isn’t the price of progress.
It’s the only way to it.

=
We talk about scaling LinkedIn through fear in my LinkedIn community.

DM me for details.

#linkedin #personalbranding #branding by @hollyfromlinkedin

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