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Hot Type

@hottypeco

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Type design specialists, focused on visual narratives through type. Retail and custom typefaces.
SHEAR live now ↗️

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New release: Shear ↔️

Shear is our take on brutalist headline typography, characterized by extreme proportions and a heavy weight. As a single-weight family of 20 styles, it thrives across lateral adjustments in proportion and two aggressive slant angles set at 20 and 40 degrees—which are both forward- and backward-slanted. Tight horizontal and vertical metrics truly make it an outstanding choice in a heavy display sans category. Shear is the embodiment of extreme speed and action in type design.

Shear is indeed designed to be impactful due to its strong, boxy construction countered by round shapes that appear on the inside. It’s an authoritative design that feels unbeatable when set in a big format. Its strong appearance stems from tight horizontal and vertical metrics, thus creating dominant bands of text. Being a single weight family of 20 styles, it thrives across lateral movement in proportion. Four distinctive widths help Shear squeeze or stretch to fit all kinds of layouts—without losing its burly character. The flat sides and tops allow the width to expand and compress seamlessly, and it is precisely the context in which variable font technology shines.

Team:
Type design & direction: @markhrast
Backslant & Slant design: @katja.malesevic
Cyrillic design: @vikiduvalin
Font engineering: @mihaelsandro
Campaign art direction & design: @svenvranjes
Text: @kresholicious by @hottypeco

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6 months ago

NEW RELEASE: EXAT

Inspired by EXAT 51’s artistic and architectural endeavors, this typeface features clean lines and structural clarity. The Exat typeface captures the very essence of modernist ideas, striking a harmonious balance between form and function. Exat is inarguably our most ambitious release yet, offering the user total control in choosing the right type—fit for any situation.

What’s specific to this design is that it started as a redrawing of a single letter “a” and the desire to craft a typographic world around it. It undeniably references one of the most popular typefaces of all time, all while incorporating extraordinary width and weight options in a robust character set. Exat supports Latin and Cyrillic scripts—covering more than 430 languages—and includes features and stylistic sets inspired by local Croatian graphic design quirks, such as modified thin accents.

Visit Exat microsite for full experience (link in bio) ↗️

Type design: @mihaelsandro @markhrast
Font engineering: @guidoferreyra
Campaign & microsite: @studio.size

#type #typography #font #design #fontdesign #typedesign #digitalarchive #digital #branding #designfeed #type01 #bountyhuntersarchive #graphikradar #logosai #fkndesign #graphicindex #365typefaces #grafikfeed #certainmagazine #icographica #thedesignblacklist #graphicjuice #typosters #youaretypography #visualgraphic #hot #hottype #hotfonts #hothothot #hotcurves by @hottypeco

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2 years ago

⚠️⚠️ Hot WIP is live ⚠️⚠️

Hot WIP is our curation of fonts that are still under construction and in various stages of development. We want to offer you the chance to put them to work, with which you’re supporting us in steering them toward the finish line. The individual items are priced per the level of their completeness.

Hot WIP is also a platform for less formal collaborations and typefaces that otherwise don’t really fit into our standard mold.

We’re kicking off today with five eclectic designs, while more additions are already on the way. Peek the WIP collection on our website (link in bio) and let us know what you think!

🤝 Wouldn’t be possible without lovely people 🤝

Type direction: @markhrast
Type design: @mihaelsandro @markhrast @nera.sibila
Tech support: @guidoferreyra
Campaign photography: @barbara.raad
WIP schoolbook backgrounds: @appear___offline
Motion: @mihaelsandro
Props print: @strip.print
Texts: @kresholicious

#type #typography #font #design #fontdesign #typedesign #digitalarchive #digital #branding #designfeed #type01 #bountyhuntersarchive #graphikradar #logosai #fkndesign #graphicindex #365typefaces #grafikfeed #certainmagazine #icographica #thedesignblacklist #graphicjuice #typosters #youaretypography #visualgraphic #hot #hottype #hotfonts #hothothot #hotcurves by @hottypeco

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2 years ago

Drawings lately and a lot more drawings on the way by @hottypeco

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14 days ago

Wonderful example of our fonts put to work in this Plakatiranje book published by @vizkultura

Designed by @tessa_bachrach_kristofic, both outside and inside the book you can find Crumbs, Hot Sans and Stroy Grotesk.

What makes it even better is finding the work from many of our friends and colleagues 🥰 by @hottypeco

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a month ago

Our work for @nike lives on and ages incredibly well. Custom type we designed for Nike Air platform quickly grew into innovation territory and appears on sports gear throughout the product ranges.

Work by talented @clanhub
Type direction by @jehlicka by @hottypeco

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a month ago

Wonderful example of our newest typeface Shear in use for @speedo iQ product launch campaign designed by @svenvranjes

Exactly the type of stuff we envisioned while making it 🥰 taken in Swimming Pool by @hottypeco

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a month ago

SHEAR sticker sheet 💚

Shear test fonts and licensing availale exclusively through hottype.co by @hottypeco

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4 months ago

Legend has it that Shear is unbeatable in the game of tennis!

3D and motion: @vanjakl0 taken in Wimbledon by @hottypeco

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5 months ago

Shear Type Specimen. Folded B1 poster stored inside an envelope. Bright colors. Fine print. Even finer type.

Shear test fonts and licensing availale exclusively through hottype.co by @hottypeco

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5 months ago

Shear Type Specimen. Folded B1 poster stored inside an envelope. Bright colors. Fine print. Even finer type.

Shear test fonts and licensing availale exclusively through hottype.co by @hottypeco

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5 months ago

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6 months ago