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Cidra — Clean Latin Beauty

@houseofcidra

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/see-dra/ Roll the R • Clean Latin beauty crafted with Amazonian superfruits
EU-level clean • Latina-owned • Made in Colombia, based in New York City

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Back home in Mucura Island, where summer never really ends. ☀️

Natalia wearing Tamarindo Chic: a warm brown shimmer with a sheer wash of color. taken in Isla Mucura by @houseofcidra

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5 days ago

Tintipán Island. Caribbean light. Endless summer. taken in Cartagena, Colombia by @houseofcidra

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13 days ago

Color, texture, lighteach element considered, nothing excessive. Everything in its right place.

Photography @bakhurevich_photography by @houseofcidra

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19 days ago

Our North, is the South.

Our roots, out family, our heritage, the place that shaped us.
This Latin Heritage Month, we celebrate where our story began 🌿 #latinheritagemonth by @houseofcidra

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24 days ago

For Sally, the scent of warm coffee brings her right back to childhood. For us, those familiar notes inspired a new shade with a little more depth, warmth, and sweetness. ✨

🍒 Cafesito Cherry: a rich cherry brown inspired by the deep, roasted tones of Colombian coffee and the juicy color of ripe cherries.

A shade that feels familiar, with a little edge.

Would you wear it? 🍒 by @houseofcidra

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a month ago

Wrapped in color.
Rooted in nature. Made for everyday💄💄💄 by @houseofcidra

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a month ago

The colour your skin already wants to be.

Meet Pure Açai, a Lip & Cheek shade inspired by the deep, inky purple of ripe açai—softened into a warm, wearable berry. by @houseofcidra

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a month ago

Rooted in the landscapes, flora, and fauna of Latin America an invitation to breathe deeply and reconnect. taken in Santa Fe, Antioquia, Colombia by @houseofcidra

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a month ago

The unofficial end of summer is here, but the glow carries on ✨

Lip tints in shades made for the season ahead: Cafesito Cherry, Tamarindo Chic and Cacao Delight. by @houseofcidra

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a month ago

apply, tint, hydrate ✨

Cidra’s Tint Moisturizing Lip Balm melts onto lips with buildable color while our triple fruit blend of cupuaçu, babassu + mango helps lock in moisture for softer, hydrated lips. by @houseofcidra

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2 months ago

after sun hydration hour 👙

hydrated lips, shimmery skin, rosy cheeks. buildable color that locks in moisture for soft, happy lips all summer long. 100% natural, vegan + cruelty-free. by @houseofcidra

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2 months ago

It has been painful to look through these photographs—to see places we know and love facing such devastation. As we grieve what has happened, we also hold close the beauty, strength, and spirit of Colombia🇨🇴❤️‍🩹

Colombia has given us so much. It is our land, our inspiration, and an essential part of who we are as a family and as Cidra.

Our hearts are especially with Chocó and the communities in Cali.

We are deeply grateful that our loved ones are safe. But we know so many of our people are facing loss, uncertainty, and difficult days ahead.

In moments like this, we choose to come together. To care. To show up. To help in whatever ways we can. We are contributing through donations and essential hygiene and personal care products, alongside local partners supporting the communities most affected.

Colombia, siempre 🇨🇴✨

Every gesture of care matters. Every act of solidarity is a seed. And together, those seeds can help bring hope.

Below, you’ll find trusted organizations where you can donate. Mil mil gracias!

@cruzrojacol
@globalempowermentmission
@bancodealimentosbgt
@abacocolombia @fundacionsolidaridadxcol
@techo_col @savethechildren_col @unicef_colombia @thehouseproject @concorafoundation @elartedelossuenos
@vibraenaltafoundation @allhandsandhearts @directreleaf taken in Colombia by @houseofcidra

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2 months ago