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Creative Disobedience
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Some shot from @laurasanniu graduation project

Designer & Creative: @laurasanniu 
Talents: @azzurra_capraro @_carlottafois_ @laurachiaberge 
MUA: @flaviafadda.mua 
Scenography: @sofiadirosolini 

Hèritage 2026 shooting & art direction by @hrtg.eu
8
4 months ago
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Hèritage 2026 shooting & art direction
Project & creative direction by: @by.arzedi
Talents: @carlottamocci @gabriele.manconi.5 

The Sigilism Long Sleeve is built on a cotton 330gsm base that defines the garment’s primary structure. 

The long sleeves, made from thermal waffle fabric, are attached at shoulder level as an inserted element, creating a material and functional contrast that interrupts the continuity of the silhouette.

The sleeves feature a DTG print inspired by cybersigilism’s aesthetics. by @hrtg.eu
4
7 months ago
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Hèritage & @nicholasghn for the signature beanie campaign

Creative direction: @nicholasghn 
Production • Art direction • AI development: @hrtg.eu 

This project does not intend to replace real casting practices. It is conceived as a research exercise aimed at studying artificial intelligence as a creative tool, exploring its limits and potentials, while continuing to support and value the essential role of human contribution in the creative process. by @hrtg.eu
2
8 months ago
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Maestrale Beanie & Inerte Beanie
Available now.
Discover more at www.nicholasghn.com

Creative Direction: @nicholasghn
Production · Art Direction · AI Development: @hrtg.eu

#nicholasghn #newdrop #beanies #sinishills taken in Costa Del Sinis by @hrtg.eu
12
9 months ago
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We’re not & we won’t by @hrtg.eu
0
9 months ago
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HRTG is a creative project built on conceptual thinking and creative disobedience.
We’re not an agency, a factory of formats or another deck full of buzzwords.

HRTG communicates by breaking rules, questioning systems and rejecting the standardised language of traditional communication. We work across creative direction, visual identity and media works, approaching each project as a cultural act.

HRTG exists to create sharp and sometimes uncomfortable narratives for people that don’t need to ask for permission.

We don’t care about pleasing algorithms or following trends.
This is about thinking, creating, and saying things properly, or not at all. by @hrtg.eu
0
9 months ago
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