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Strategic Marketing, Communications & Design
✨ Clear thinking. Considered outcomes.
♾️ Grounded in place. Shaped by context.
📍 Perth + Broome
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How long does it take you to create social media posts?

You can save hours of design work and take your social media to the next level with customised branded social tiles.

Get in touch with us today!

🌐 hsmarcoms.com.au

#SocialDesigns #CustomTemplates #HSMarComs by @hsmarcoms
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5 days ago
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If an issue arises, clear communication matters, and we have your back.

From emerging issues, crisis response to stakeholder updates, our team provides professional strategic communications and public relations support.

🌐 hsmarcoms.com.au

#CrisisCommunications #PublicRelations #HSMarComs by @hsmarcoms
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10 days ago
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✍Swagger Grammar: State Government vs state government

Use a capital ‘S’ and/or ‘G’ when it forms part of a formal name:

🖊️State Government
🖊️State of Western Australia

Use lowercase ‘s’ and/or ‘g’ when you are speaking in generic terms:

🖊️state government policy
🖊️across the state

Capital letters are for proper names, lowercase letters are for general descriptions.

#SwaggerGrammar #WritingTips #HSMarComs by @hsmarcoms
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20 days ago
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Do you know which part of your campaign drove the enquiry?

Urchin Tracking Modules (UTMs) are small tracking codes that can help you distinguish traffic from different ads, emails, social posts and other campaign activity.

If your digital campaign runs multiple ads, UTMs are essential for measuring performance and can help reduce wasted spend by identifying underperforming ads that can be switched off.

🌐 hsmarcoms.com.au

#MarketingTips #UTM #HSMarComs by @hsmarcoms
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a month ago
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Happy Father’s Day!

Wishing all the dads, stepdads, grandads and father figures we all know the most wonderful day!

#FathersDay #CelebratingDads #HSMarComs by @hsmarcoms
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a month ago
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Have you thought about your end-of-year campaigns?

Great marketing campaigns are planned well before they go live.
By the time the festive season arrives, your clients and customers are already planning events, booking experiences and making end-of-year decisions.

If the festive season is an important time of year for your business, now is the time to start planning for it.

Speak to us about elevating your campaigns to thrive.

🌐 hsmarcoms.com.au

#CampaignPlanning #FestiveSeason #HSMarComs by @hsmarcoms
0
a month ago
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Swagger Grammar: e.g. vs i.e.

Both come from Latin, but they do different jobs.

e.g. comes from exempli gratia, meaning “for example”.
Use it when you’re giving examples.
Campaign assets, e.g. social posts, newsletters and web content.

i.e. comes from id est, meaning “that is”, or more commonly, “in other words”.
Use it when you’re clarifying exactly what you mean.
Your primary owned channel, i.e. your website.

Grammar with a little swagger.

🌐 hsmarcoms.com.au

#SwaggerGrammar #WritingTips #HSMarComs by @hsmarcoms
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a month ago
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Recently, our MarComs Manager Trent, who was awarded WA’s Vocational Student of the Year back in 2020, shared his marketing career journey with Certificate IV Marketing and Communications students at @northmetrotafe.

"I thoroughly enjoyed providing my personal insights and practical advice for landing a rewarding career in the marketing and communications industry, with such driven and engaged students."

#DigitalMarketing #MarketingCareers #HSMarComs by @hsmarcoms
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a month ago
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A good website should make it easy for people to know what to do next.

That means thinking beyond how a page looks and considering the complete user journey, from the moment someone lands on your site to the action you want them to take.

Clear landing pages, intuitive UX and well-planned conversion pathways all work together to guide people towards an enquiry, booking, download or purchase.

Need a website that works harder for your audience and your business? Contact us.

🌐 hsmarcoms.com.au

#WebsiteStrategy #UserExperience #HSMarComs by @hsmarcoms
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a month ago
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Hot tip: Your FAQs are your content bank

❓How does it work?
❓How long will it take?
❓What does it cost?
❓Is this right for me?

What does your client want to know? What questions are they searching for? These are the kinds of questions your content should be answering.

Answer them, clearly and watch your page users grow. Turn those answers into social posts, newsletters, articles, videos and more.

Need help turning everyday customer questions into a stronger content bank? Get in touch.

🌐 hsmarcoms.com.au

#ContentMarketing #DigitalStrategy #HSMarComs by @hsmarcoms
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2 months ago
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AI is changing how people search. Social platforms are changing how people discover. However, there’s still one digital space your business can truly call its own: your website.

Owned channels like your website, email database and blog give you greater control over your content, audience relationships and brand experience.

Social and search can help people find you. Your owned channels give them somewhere valuable to land.

Want to strengthen your digital foundations? Contact us to chat about your website and content strategy.

🌐 hsmarcoms.com.au

#DigitalStrategy #OwnedChannel #HSMarComs by @hsmarcoms
0
2 months ago
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It's Census Day, and every response helps make sure your area gets its fair share of funding.

We were pleased to work with Regional Development Australia Kimberley to develop "The Kimberley Counts campaign", helping share clear, local information about why completing the Census matters for the region.

Census data helps inform planning and funding for services and infrastructure, including healthcare, housing, schools, roads and other essential services.

Take a few minutes to complete the form that’s been delivered to your home, and make sure everyone counts this census. It won’t take long but could make a lasting difference.

#TheKimberleyCounts #Census2026 #HSMarComs #EveryoneCounts by @hsmarcoms
0
2 months ago
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