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HUGMUN

@hugmun.studio

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Design studio — Copenhagen

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Custom typography and poster design for the Grand Theatre in Poznań @operapoznan for the ballet performance CARAVAGGIO by MAURO BIGONZETTI.

Inspired by the world of Caravaggio, the performance explores not only his paintings, but also the mystery surrounding his life. The visual direction focuses on the tension between bodies, the intensity of gestures, and the physicality of the figures. These emotional “vibrations” and contrasts became the starting point for both the choreography and the graphic concept.

Typography by @boafff
Photography by @osko_bogunia

#customtypography #graphicdesign #lettering taken in Poznan, Poland by @hugmun.studio

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4 months ago

The tube key by @botniaskincare was designed to help you get every last drop of the Gentle Sun Cream SPF — but also to effortlessly tie back your hair.

We explored many different shapes and ideas for it, but once we received the handwritten lettering by Eve, the daughter of @justineaurorakahn , founder of Botnia, we knew the form itself had to remain simple, clean, and pleasing to the touch. There is something deeply beautiful in this handwritten detail — not a polished typeface, but a gesture created by a very special person.

The silver finish completes the entire set: the aluminum tube alongside the carton with its multi-level silver embossing.

Design and art direction @hugmun.studio
Handwriting on key by Eve
3D by @marekdegorski
Photography by @kuba_szopka

#objectdesign #silverkey #graphicdesign #productdesign #naturalskincareproducts❤️ taken in California by @hugmun.studio

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5 months ago

A few selected photographs from the photoshoot we created in collaboration with @kuba_szopka . The packaging for Gentle Sun Cream SPF 30 by @botniaskincare turned out to be incredibly photogenic, and we were fascinated by the way the multilevel embossing on the carton box naturally echoed the aluminum tube itself.

Together with Kuba, we searched for a way to capture that unmistakable Californian vibe — after all, this is where Botnia comes from! Just like with the packaging design itself, we focused on finding beauty in simplicity and avoiding overcomplication. Kuba created an incredible amount of photographs, making the final selection so difficult. Day after day, our walls kept filling up with printed images as we reviewed and curated the series.

An additional part of the project that allowed us to work in a truly hands-on way was a small stop-motion animation we created using elements from @laura.junger beautiful, sun-soaked illustration. The illustration is also part of a special SPF set featuring a small key — something we’ll share more about in the next post 🔑

Packaging for @botniaskincare
Design and Art direction @hugmun.studio
Photography by @kuba_szopka
Print and development by @marceli_printery
Illustration by @laura.junger

#packaging #packagingdesign #skincarephotoshoot #stopmotionanimation #framebyframe by @hugmun.studio

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5 months ago

Gentle Sun Cream SPF 30 was invented by @justineaurorakahn , founder of @botniaskincare . The journey began in 2020, and it took her six years to perfect the formula. So we knew this was something special, and that it deserved equally special packaging.

Sustainability has always been at the heart of Botnia’s philosophy, both in their products and in their packaging choices, which is why this time they chose an aluminum tube. Very quickly, the tube itself became the central inspiration for the entire design.

To us, there is something incredibly beautiful in its simplicity — especially when it feels real, natural, and softly crinkled through use. We wanted to elevate this ordinary object into something sculptural, transforming it into a 3D form that was reproduced as a multi-level embossed print on the carton box. The combination of raw natural paper and silver embossing felt like the perfect balance.

Our experiments with the printing team at @marceli_printery may not have taken six years, but we were just as emotionally invested in the process. We knew we had created something beautiful the moment we heard that even the test prints were being taken home by people simply because they wanted to keep them.

Congratulations to Botnia Team, and thank you for trusting us with such an important product.💕

Design and art direction by @hugmun.studio
Photography by @kuba_szopka
Print and development by @marceli_printery
3D by @marekdegorski

#multilevelemboss #3dembossing #packagingdesigninspo #graphicdesign #silverdesign by @hugmun.studio

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5 months ago

We’ve been shortlisted for the Danish Creative Circle Awards 2026.

We’d like to thank our clients, @otriea.skin and @glasoptician for their trust, for giving us creative freedom, and for supporting us throughout the process. We also want to thank everyone involved in the projects.

Art Direction & Graphic Design: Hugmun and @gabrielleadam.design
Photography: @miloch_com / @kuba_szopka
3D: @marekdegorski
Print house: @marceli_printery

#packaging #graphicdesign #brandidentity #visualidentity taken in Copenhagen, Denmark by @hugmun.studio

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5 months ago

Camelot Tray by @klostore.pl
„The Camelot tray is a deeply personal project for me. From the very beginning, I was searching for a form that would feel timeless and refined — one that echoes the quality of mid-century and luxury modern aesthetics. At the same time, I wanted to avoid repeating vintage clichés, aiming instead for a sense of contemporary lightness. There are very few people like Maria and Tomek, who understand my sentimental design language so intuitively. The most exciting moment in collaborating with @hugmun.studio came when I realized that their branding for Camelot… had appeared in my dreams before. It felt as if they had seen straight through the essence of the project. Such a deep creative alignment between designers is incredibly rare. I am truly impressed by their sensitivity to detail and atmosphere.”

Object branding by Hugmun
„For the second time, the founder of Klo placed her trust in us, entrusting us with the visual identity of her new object — this time, the Camelot tray. Klaudyna creates beautifully handcrafted functional objects that always spark our imagination. There is nothing more rewarding than working on something that is already inherently beautiful. Her trust also gave us room to play and explore creatively. One of the key elements of the project was the creation of a custom typeface by @boafff , which became an integral part of the overall identity. So when we heard that our design… had appeared in her dreams beforehand, it felt like a moment straight out of a Lynch film. It seems we experienced a kind of intergalactic meeting of minds.”

#ceramika #artobject #customtype #graphicdesign #packaging
@contemporarytype by @hugmun.studio

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6 months ago

Working on @botniaskincare seasonal skincare is always exciting. Each batch feels like a fingerprint — entirely unique — but this particular release of Juniper and Ponderosa hydrosols has truly stayed with us.

🪾Ponderosa Hydrosol is distilled from the bark of a Ponderosa tree, carefully gathered from a tree that has been struck by lightning. Botnia never harvests bark from living trees, ensuring a deeply respectful and responsible process.

🌳Juniper Hydrosol carries an extra layer of magic. It is ethically wildcrafted from Justine’s mother’s land in Santa Fe, grown in the untouched desert of New Mexico. The juniper trees there have existed for thousands of years, and with that comes a deep awareness of how little should be taken. Its power and ability to transform the skin feel almost unreal. This hydrosol is released to the public only once a year.

For both hydrosols, we collaborated with talented @bry.illu , who created a series of extraordinary illustrations, and poured her heart and soul into it. We strongly believe in the power of illustration and in working closely with artists — and we deeply appreciate when our clients share that same understanding. 🌼

Packaging and animation by @hugmun.studio
Printhouse @marceli_printery

#packaging #californiaskincare #illustration #hugmun #graphicdesign taken in California by @hugmun.studio

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6 months ago

A closer look at the details that shape the branding of GLAS OPTICIAN @glasoptician

Two main pillars define the project: typography and color, complemented by a layer of illustrated details. At the core of the identity is the logotype — neither purely minimalist nor decorative — containing subtle, original characteristics. It is a part of a broader typographic system, designed with flexibility and precision in mind. The name itself — GLAS OPTICIAN — can form a frame, a quiet reference to the world of eyewear.

We introduced deep brown tones such as Espresso Brown and Maroon — colors inspired by eyewear frames and tinted lenses. These hues bring warmth and depth while harmonizing with the atmosphere of the physical space. The interior design by FRAMA @framacph gives the place its distinctive character, beautifully highlighting the eyewear collections curated by Hugo and Havana. Background colors remain soft and balanced, with buttery off-whites and ivory tones. We deliberately avoided a strictly black-and-white, overtly minimalist direction.

To complement the system, we created a set of original illustrations by Maria Milenko @milenko_illustration . The cleaning cloths feature a map of Copenhagen with the locations of the two stores marked. Other small illustrated elements appear both in the printed materials and on the website, highlighting the careful attention to detail and craftsmanship.

Design by HUGMUN @hugmun.studio
3D animation by Marek Degórski @marekdegorski
Print by MARCELI @marceli_printery
Photography by Kuba Szopka @kuba_szopka
Interior design and photography by FRAMA @framacph taken in Østergade by @hugmun.studio

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7 months ago

New project for @glasoptician — a boutique with two locations in Copenhagen, known for its carefully curated selection of independent eyewear.

We were responsible for the full rebrand, including the website, digital presence, printed materials, and in-store signage.

Over time, the founders of GLAS OPTICIAN became not only our clients but also our friends. This project is the result of mutual trust — and it’s only the beginning of our continued journey together.

Design by @hugmun.studio
3D animation @marekdegorski
Print by @marceli_printery
Photography by @kuba_szopka
Interior design and photography @framacph

#branding #copenhagendesign #packaging #printedmaterials #visualidentity @europebranddesign taken in Copenhagen, Denmark by @hugmun.studio

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8 months ago

Branding & packaging for @glasoptician
Full project coming soon.
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Design by @hugmun.studio
Print by @marceli_printery
Videos by @kuba_szopka
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#graphicdesign #branding #packaging #optician #btsdesign taken in Copenhagen, Denmark by @hugmun.studio

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8 months ago

Every detail in @otriea.skin packaging was crafted with intention.

From dieline development and paper testing to final assembly, treating the process as a ritual in itself.

@hugmun.studio worked closely with @marceli_printery to fine-tune pressure, alignment, and material response — ensuring that each blind deboss hit the paper just right.

The result is a quiet tactile presence that reflects Otriea’s ethos of grounded, sensory-led care. Packaging that invites touch, lingers in memory, and reflects the slow care of the products within.

Custom developed & printed by: @marceli_printery
Graphic design: @hugmun.studio
Design team: @milenko_illustration @boafff @gabrielleadam.design
Photography: @miloch_com
3D: @marekdegorski

#graphicdesign #packaging #sustainablebeauty #naturalskincare #ritualskincare #debossing #letterpress taken in Hudson, Wisconsin by @hugmun.studio

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a year ago

Each @otriea.skin product represents a unique ritual — and each has its own symbol 🗿
Every icon was carefully designed to capture the essence of a specific step in the skincare journey. These flat, minimal shapes were then transformed into sculptural 3D forms, giving the ritual a tangible, almost ceremonial presence.

The color palette shifts gently across the line, giving every product its own voice, while remaining rooted in the same natural, quiet world.

Distinct, yet connected — just like the rituals they represent.

See the full visual system in our case study, now on our website and Behance.

Graphic design: @hugmun.studio
Print: @marceli_printery
Design team: @milenko_illustration @boafff @gabrielleadam.design
Photography: @miloch_com
3D motion: @marekdegorski

#graphicdesign #packaging #artdirection #sustainablebeauty #naturalskincare taken in Copenhagen, Denmark by @hugmun.studio

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a year ago