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The Roleplay website is now live 🚨🔔💻
Go check it out 👉 www.Roleplay.agency by @hugomross
9
3 months ago
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New @roleplay_agency_ work for @raisesnacks and @chesterrobinson_ 

In short this rebrand was all about simplification and impact. Simplifying didn’t just mean removing unwanted elements, it meant injecting flavour and energy into everything that remained. We crafted a characterful logo, bold product and ingredient cameos, and mixed it all together with a type/layout system that speaks loudly and clearly!

@hugomross
@ed_little_
@stephenonguk
@timbroclone
@marionbisserier
@javridl by @hugomross
7
8 months ago
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I love shooting collections, so when Graphic Designer @hugomross got in touch about shooting a series of ceramics he picked up in Mexico back in Jan, I couldn’t say no. We combined our love of design, typography and colour to create this series. Beautiful pieces not only on their own but as a collection🏺‼️ by @hugomross
71
8 months ago
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Mexico 🇲🇽☺️❤️ by @hugomross
3
8 months ago
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December Highlights ☺️🕺🏼 by @hugomross
4
10 months ago
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🍬🍭🧁 by @hugomross
2
10 months ago
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Roleplay Agency has re-launched @drinkjinjin, a century-old Japanese fermented cordial for gut health; layered with flavour, history, and benefit.

The new identity had to capture all of that (and an ingredient list of 30+ naturally fermented fruits and vegetables).

Our first hire and in-house superhero Cristina Buonanno led with her charming illustrative style. Together we designed an asymmetric eye-catching packaging system and have planted the seed for a 2026 campaign.

Roleplay’s design philosophy might be starting to ferment a little bit too…

Special thanks to our creative collaborators:

@timbroclone (Illustration & Design)
@kasperpyndt Pyndt (Logo Finalisation)
Matthew Gilbert (3D Artist)
@oflynnmusic (Sound Design)
@ed_little_ (Brand Strategy) by @hugomross
6
a year ago
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Spice Dept is out in the world, and the response has been so lovely to see. A feature on @thedieline went live this week; a first for me and a mini milestone in my design career. Alongside the identity and packaging, I helped shape an aspirational brand world, art directing a shoot across Sri Lanka and India. But the real credit goes to @richardgaston and founder Rupert for bringing it all to life. A glimpse is in the carousel. @roleplay_agency_ by @hugomross
9
a year ago
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33📍 by @hugomross
5
a year ago
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New work for @roleplay_agency_ a new(ish) agency I’ve co-founded with @ed_little_ . We’ve been busy working hard since January and have lots of exciting projects to share very soon!
Creds for the @spicedept :
Hugo Ross (Creative Direction / Design)
@timbroclone Buonanno (Illustration & Design)
@richardgaston (Photography)
@kasperpyndt (Logo Finalisation)
@javridl Cellini (3D Artist)
@sophie_e_krefting (Brand Strategy)
@stephenonguk (Motion) by @hugomross
12
a year ago
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Recently 🎨💈🕺🏼 by @hugomross
3
2 years ago
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‘Forward Is The Only Way’ B2, 4 Colour Gradient Screenprint. Technically some of my best work, really happy with how the inks came out. by @hugomross
2
2 years ago
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