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HUMBRA

@humbrausa

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We’re Changing the Game in Vehicle Awnings
HUMBRA FIREFLY | Reserve Now
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What’s it like when a Firefly lands on your doorstep? Check out this quick unboxing + first setup. Just a few turns and you’re good to go. Big thanks to one of our loyal customers for letting us capture it. 😎🤝 #geardrop #unboxing #firstsetup #builttough #humbrafirefly by @humbrausa
Can you guess the wind speed? The 2026 Firefly just landed, and we put it straight to the test. What’s new: ✔️ Increased wind resistance ✔️ 9 lbs lighter ✔️ 100% aluminum detachable hitch ✔️ Waterproof UPF 70+ textile ✔️ Thicker, more durable carry bag ✔️ Now ships in one bulletproof box All colors restocked. Available April 6. Our lightest, strongest, most capable build yet. 🤝 #californiacoast #costalliving #fieldtested #builttolast #humbrafirefly by @humbrausa
Six months on-site with @dirtgearco will put any piece of equipment to the test. These guys don’t quit, and neither do we. Best part? That’s how we like it.👌 #onsite #kickdust #movemountains #havefun #morecoming #humbrafirefly by @humbrausa
Two nights out here. Could’ve stayed a week. Our most advanced Firefly yet is on its way, with over 80% of our incoming inventory already reserved and limited quantities remaining for late November delivery. If you’ve been on the fence, now’s a good time. Hit us up with any questions. Link in bio 🤝 #baja #desertdays #humbrafirefly by @humbrausa
First day of fall. Could’ve fooled us. From the trail to the river, on <> off your vehicle. You decide. Currently sold out. Reserve your Firefly now for our next inventory arriving mid-November. 🤝 #builttolast #builttomove #humbrafirefly by @humbrausa
SOLD OUT. RESERVE YOUR FIREFLY NOW. 📣 Five years in, and this has officially been our strongest season yet. Demand for the Firefly exceeded our expectations, and we sold through our entire 2026 inventory this summer. We’re incredibly grateful to everyone who supported us, shared our product, and trusted us along the way. Our next production run is expected to arrive in mid-November, just in time for the holidays. If you’ve been considering a Firefly, we recommend reserving yours to receive priority access to the incoming inventory. We’ll also be introducing our new camouflage designs in the coming weeks. We’re excited to show you what’s next. #newhorizons #builttolast #humbrafirefly by @humbrausa
Above the noise with no cell reception? Count us in. When you need to escape the city, higher ground has its perks. *Inventory Update: Fewer than 10 Firefly systems remain. We’ve had an incredible summer and can’t thank you enough for the support. Our next production run is expected in early November. Get yours while supplies last. 🤝 #viewsbetterfromthetop #overlandbound #jeepgladiator #humbrafirefly by @humbrausa
Overkill for lunch? We disagree. 120 sq ft of 360° shade on demand. Lunch has options. *Inventory update: Black and Sand are currently sold out, with restock expected in early November. Limited Gray inventory remains for anyone looking to get a Firefly before summer wraps up.! #californiacountry #grenadier #humbrafirefly by @humbrausa
We’ve been working on something quietly behind the scenes, and today we’re finally ready to share it. We developed three original camouflage concepts for Firefly, and now we’d like to put the decision in your hands. We did our best to keep these renderings true to scale, but swipe to the last image to see the real canopy size on a 2024 Tacoma Crew Cab. We’re planning to move two of these designs into limited production, and your feedback will help determine which ones make the cut. Have a favorite? Cast your vote below. Your feedback will help decide which two move into production. 🤝 #humbraoriginalconcept #camoflauge #youdecide by @humbrausa
HUMBRA’s first-ever Firefly giveaway has officially come to a close… and the winner is… 🏆 Thank you to everyone who entered and for all the support over the past five years. Seeing this community continue to grow has been incredible, and we truly appreciate every one of you. Tomorrow, we’ll be sharing something we’ve been working on behind the scenes, and we’d love your feedback. Stay tuned. by @humbrausa
50K Follower Giveaway 📣 Five years ago, Firefly existed only as an idea. Since then, we’ve gone from dozens of prototypes to production, thousands of hours of development, incredible customers, and now a community of more than 50,000 people. We wouldn’t be here without your support, and we can’t thank you enough. We’re just kicking the tires, and have some exciting things in the works that we’ll be sharing soon. To celebrate, we’re hosting our first-ever giveaway. One winner will receive a complete Firefly system, including: Firefly + Tent Side-walls + Ground Kit How to Enter: 1. Follow @humbrausa 2. Like this post 3. Comment and tag a friend Bonus Entry: Share this post to your Story and tag @humbrausa Rules: • Open to U.S. residents • Winner selected at random • No purchase necessary • This giveaway is not sponsored or endorsed by Instagram Deadline: Entries close Sunday at 11:59 PM PST. The winner will be announced Monday, August 3 *Two of the three trucks featured in this video belong to real Firefly customers. Thank you all for being part of the journey. Good luck!! #humbrafirefly #giveaway by @humbrausa
Happy 4th of July everyone, and happy 250th America 🇺🇸💥 #america250 by @humbrausa

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