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HURU | Urban backpacks & bags

@hurubackpack

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Beyond fast fashion. Made to last.
Backpacks for work, city life
and everything in between
Order via link ⬇️

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HURU Tote 24L is now available at huru.rocks. by @hurubackpack

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2 days ago

Take a closer look and shop the HURU Tote now at huru.rocks. by @hurubackpack

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4 days ago

Designed to carry more, without compromising on style.
Magnetic closure.
Quick laptop access.
Dedicated compartments.
Easy-access pockets.
Leather, removable handles. by @hurubackpack

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9 days ago

We took the materials and details you already know from HURU, added a removable, adjustable strap, and brought it all into a completely new shape.

Meet the new HURU Tote bag. by @hurubackpack

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10 days ago

The outfit changes. The bag stays. by @hurubackpack

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5 days ago

A new form, created from the essence of HURU.

Clean lines. Balanced proportions.
A refined silhouette shaped around simplicity.

Our first tote is an exploration of what HURU can be beyond the backpack — quiet, timeless and considered. by @hurubackpack

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11 days ago

Coffee and denim blue. by @hurubackpack

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10 days ago

Tomorrow, you’ll finally meet it.
A new bag by HURU. by @hurubackpack

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12 days ago

Listen 🔊 This is what X-Pac material sounds like in real life by @hurubackpack

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17 days ago

We made something new.
And we’re finally ready to show you.

27.08 by @hurubackpack

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2 months ago

A few things about our new Spirit.

We wanted it to be really easy to use: open it, throw in what you need, pull the drawstring, and go. So there’s no complicated closure system under the flap — just a simple drawstring top.

And you’ve probably already noticed that Spirit looks very different from the rest of the HURU lineup. A soft, rounded silhouette, our own aluminum and copper buckle, and a different fabric texture — with Spirit, the design came first.

And there’s more inside — swipe through to see it. by @hurubackpack

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2 months ago

Plans can change. Especially in Paris 🤭

Maybe you need a HURU Spirit for your next trip too?

Choose yours at huru.rocks. taken in Ritz Paris by @hurubackpack

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a month ago