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Mark Hutton

@huttoncreative

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Branding / Packaging / Web / Digital.
I specialise in branding, digital design and drinks packaging. Let's work together to elevate your business
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Five new labels, One Cohesive Vision for Canongate Whisky I worked closely with The Perfect Fifth to create these new labels that enhance the Canongate range’s luxurious reputation. With a focus on precision and storytelling, the designs harmonise with the rest of the Canongate collection while elevating the unique qualities of these new expressions. The design approach balances modern sophistication with nods to tradition. Every detail—from the typography to the colour palette—was carefully chosen to resonate with seasoned connoisseurs and attract a new generation of whisky lovers. Key features, including intricate foil detailing, textured finishes, and refined colour schemes, were carefully considered to reflect the premium quality of the whisky inside. This addition to the Canongate collection introduces five distinct labels, each representing a unique age range within the series. From youthful vibrancy to the deep, complex character of older expressions, the new designs reflect the breadth of craftsmanship in the collection. They include, 5, 6, 14 & 15 year old batches. by @huttoncreative
3
2 years ago
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Glenmorgan Whisky – Limited Edition Pack I had the privilege of designing the limited-edition packaging of Glenmorgan Whisky for Whistler Spirits in India, created exclusively for the Indian market to promote Scotland’s whisky culture abroad. This collector’s edition box has the whisky bottle inside alongside two tasting glasses and a traditional measure, engraved with the companies logo. The brief covered everything from designing the bottle label and developing the overall packaging concepts, to planning how the glasses, bottle, and measure would be presented together within the box, and creating the final design for production. The exterior of the box features a custom illustration of an elephant, a nod to Indian culture and its traditions. In India the elephant has powerful religious and mythological significance, they are revered as sacred beings in both Hindu and Buddhist traditions. Surrounding the elephant are ornamental Indian-inspired embellishments, adding a sense of richness and cultural relevance. Opening the box reveals a stylised Scottish landscape, symbolising the connection between the two countries and reinforcing Glenmorgan’s Scottish heritage. To bring the sense of luxury to it, the pack incorporates some detail print finishes, including gold foil, spot varnish and embossing, this gives it texture, tactility, and a sense of prestige. As always if you have a packaging project in mind or need a refresh, then get in touch for an initial chat. by @huttoncreative
5
a year ago
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Exciting to see the latest bottlings for the Canongate range by The Perfect Fifth come to life! I’ve been working with them for years, developing packaging for their incredible whisky releases, and 2025 brings a fantastic new range into the collection. The previous range was a proud moment for me personally, winning Gold at the DNA Paris Design Awards for the packaging work, and it’s great to continue evolving the brand with these new releases. Big thanks to Vijay Jethwa at Extrude & Revolve Studio for the stunning renders that bring these designs to life. I’ve also been collaborating with Vijay recently on the design, creation, and upcoming launch of his new website, which we’re hoping to unveil next week—keep an eye out for it! His work is nothing short of amazing. #extruderevolve #whiskypackagingdesigner #huttoncreative #branding #packagingdesign by @huttoncreative
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2 years ago
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by @huttoncreative
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a month ago
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Pushing Sweetness to New Heights The new redesigned packaging for Hawick Balls tells one story: pushing uphill. The illustration captures exactly what Hawick Balls represent. Endurance. Challenge. The spirit of making it to the top. We led with illustration rooted in the character and culture of the product itself. We used the authentic Hawick tartan, grounding the design in their heritage. The back of the packaging tells the fuller story: 150 years of endurance. Meant to be savoured. The longer you last, the greater the glory. That spirit of endurance has defined Hawick Balls since the beginning, and it needed to be at the heart of the redesign. The result is packaging that feels honest, proud, witty, and rooted. It stands distinctly on the shelf while remaining part of the same family. Marketing Lead: Alan McGarrie - @smiddymarketing 
Design: Mark Hutton - @huttoncreative 
Client: Golden Casket (Thanks to Norman and Carly) taken in Inverclyde by @huttoncreative
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2 months ago
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Buchanan’s Butterscotch Sweets. Part of a souvenir range that actually stands out on the shelf. In a gift shop packed with competing products, you need more than just good design. You need something people want to touch. Gold foil embossing runs across all three packs in the Buchanan’s range. It’s a small detail, but it’s deliberate. It lifts the entire range above standard souvenir fare and gives it a premium feel that makes tourists reach for it. That tactile quality is what makes the difference between something people grab out of habit and something they remember. #PackagingDesign #DetailsMatter #SouvenirDesign #Buchanan’s @europebranddesign @worldbranddesignsociety @thebrandidentity Marketing Lead: Alan McGarrie - @smiddymarketing Design: Mark Hutton - @huttoncreative 
Client: @buchanansscotland - Golden Casket (Thanks to Norman and Carly) by @huttoncreative
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2 months ago
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Buchanan’s Chocolate Caramels. Part of a range designed to tell Scotland’s story through taste and design. When you’re competing with dozens of other products for the same tourist pound, details matter. We built a design system where each flavour feels like it belongs to the same family, but each one is completely distinct. Colour. Tartan. Photography. Every element works together to create something that reads strong from a distance but reveals itself up close. Scottish locations anchor each pack. The design wraps around them without overwhelming the composition. That’s the kind of souvenir people actually keep. #PackagingDesign #DetailsMatter #SouvenirDesign #Buchanan’s @europebranddesign @worldbranddesignsociety @thebrandidentity Marketing Lead: Alan McGarrie - @smiddymarketing Design: @Mark Hutton - @huttoncreative 
Client: @buchanansscotland - Golden Casket (Thanks to Norman and Carly) taken in Inverclyde by @huttoncreative
2
2 months ago
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Buchanan’s Iron Brew Pastilles. A Golden Casket souvenir designed for tourists who want to take Scotland home. The brief was simple: create a postcard you could eat. Something that captured Scottish identity without feeling forced. Each pack gets its own colour palette and custom tartan. Not the heavy-handed kind you see everywhere. These are designed elements, not defaults. The Iron Brew pastilles get a bold colour story that anchors itself to iconic Scottish photography. The result? A souvenir that stands out on the shelf because it actually understands what it’s doing. Marketing Lead: Alan McGarrie - @smiddymarketing Design: Mark Hutton - @huttoncreative
Client: @buchanansscotland - Golden Casket (Thanks to Norman and Carly) @europebranddesign @worldbranddesignsociety @thebrandidentity taken in Inverclyde by @huttoncreative
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2 months ago
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Some projects don't make it, but the work is still real. The Saltire Gathering was a festival concept for Scotland, developed with Louise Hunter at @summerhouse_media . Food, drink, music, history, all of it, under one roof, with an identity built to match. I designed the whole brand from the ground up: a modern look that still felt rooted in Scotland. Flags, banners, billboards, wayfinding, tickets, wristbands, and the promo video you're watching now. It didn't happen. Louise fought hard for it, and sometimes that's just how it goes. But I think this work stands up. And who knows, maybe one day someone picks it up and runs with it, get in touch with Louise to make this happen. #SaltireGathering #Scotland #FestivalBranding #BrandDesign #IdentityDesign #GraphicDesign #ScottishDesign #CreativeDirection #VisualIdentity #FestivalDesign #SummerhouseMedia #Branding #MotionDesign #NeverGiveUp The Saltire Gathering Movie by @huttoncreative
2
5 months ago
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So I don’t tend to do the trend stuff online but this is different, it’s actual work created over the years by myself for various clients. So here is my selection for the #logoarchive right now. by @huttoncreative
5
6 months ago
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Here’s the new brand for Inverclyde Whisky Club. I wanted every element to earn its place - the anchor references Inverclyde’s seafaring history, a whisky glass is tucked into the typography, and the stencil letterforms echo the industrial dock heritage of the area. Simple and effective. In partnership with The Albany in Greenock you can join online at www.the-albany.com/inverclydewhiskyclub taken in Inverclyde by @huttoncreative
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6 months ago
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As we now countdown to a Christmas break I would just like to wish everyone a fantastic Christmas and a heartfelt thanks for all the support this year. It’s been a busy one - new brands, fresh packaging ideas, websites launched, and plenty of creative challenges that kept things interesting (in the best way). I’m genuinely grateful to everyone who’s backed my work, shared ideas, collaborated, or simply kept the momentum going. Every project, big or small, has helped shape another super year. Raise a glass and cheers to having a bit of rest over the holidays, spending time with family, friends and loved ones, ready to come back re-energised for what’s next. by @huttoncreative
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10 months ago
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