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𝙒𝙄𝙉.
Apparel for precision athletes.
Mindset • Form • Community
⬇️ HYM Apparel
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This one is for YOU. 🖤
First off, we just want to say thank you.
The support this community continues to show 

Hit Your Mark means more to us than you probably realize. Every order, every share, every person rocking HYM at a tournament, and every message of encouragement helps us keep building something we truly believe in.

We put a lot of time and thought into this hoodie and sweatshirt collection. We wanted to give you VARIETY. Different designs, different colors, different styles. Whether you like keeping it simple with our logo, making a statement with something bold, or just having something comfortable to throw in, we wanted there to be something for everyone.

Because this brand has never been just about selling clothes. It's about the people who wear them, the friendships built in this sport, and the community that makes all of this worth doing.
We're proud of what we've put together, and we genuinely hope you love this collection as much as we loved creating it.

From the bottom of our hearts, thank you for believing in HYM and being part of this journey. We're just getting started.

Every Piece Tells a Story. Throw Yours.
Believe. Release. Hit Your Mark. 🖤

#HitYourMark #HYMApparel #AxeThrowing #AxeThrowingCommunity #ApparelForThrowers
Make this more concise for Instagram
Strengthen the collection call to action
Make the thank-you feel more personal by @hymthrowing
6
6 days ago
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Richie wasn’t just my best friend—he was my greatest inspiration. Before I had accomplished anything, before I believed in myself, Brandon did. He saw something in me, even when I couldn’t. He didn’t just push me to throw better—he pushed me to be better.

Brandon had this incredible ability to make everyone feel like they were capable of greatness. He encouraged, uplifted, and believed in people, no matter where they were in their journey. For me, he was the person who always reminded me that I could achieve more than I thought possible.

His mantra, "clean it up," wasn’t just about throwing—it was about life. It was his way of saying, pay attention to the details, stay focused, and always strive to improve. That mindset has stuck with me and continues to guide everything I do.

Hit Your Mark was inspired by him. It’s a way to honor the lessons he taught me and the legacy he left behind. Every time I step up to throw, I do it with his voice in my head, his encouragement in my heart. by @hymthrowing
10
2 years ago
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We’re looking for 5 throwers ready to develop.

Not just your throw. Your training, your mental game, and the way you approach competition.
IATF or WATL. Any discipline. This is built for developing throwers who are ready to put in the work.

You’ll work directly with HYM and a panel of experienced pros to build a development system specific to you.

TO APPLY:
Send us a video of your throw along with a few sentences telling us:

• Why you’re interested
• What throwing means to you
• What you want to improve

You must also be comfortable sharing your journey through HYM social media.

5 throwers. 5 individual systems. Let’s work. by @hymthrowing
5
2 months ago
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 by @hymthrowing
1
6 days ago
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This was way harder than we anticipated.

We received over 70 incredible submissions, and the amount of time, effort, and thought that went into them did not go unnoticed. The decision was so difficult that we ultimately expanded the first HYM Development System class to 10 throwers.

We cannot thank everyone enough for putting yourselves out there and trusting us with your goals, your struggles, and your throw.
And this is not the end.

This is the first of many. As we work through this 
first class, we will continue learning, adjusting, and fine tuning the system. Some of you who were not selected this time may still benefit from what we learn along the way.

This process is not only about developing the selected throwers. It is also an opportunity for our coaches to learn, grow, and become better at helping others.

Congratulations to the 10 throwers selected for our first Development System class.

They trusted us with their development, and now it is our responsibility to give them the absolute best we have.

Time to get to work. by @hymthrowing
4
23 days ago
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INTRODUCING TEAM B 🔥
Jeb Bisset • Ashlyn Christmas • Nicolis Alexander • Sean Dunway

We’re excited to introduce the second half of the HYM Development System Pro Panel.

Now we need YOU.

Submissions close Friday, 9/11. After submissions close, our Pro Panel will vote to select 6 developing throwers for the program.

Those six will be split into two teams of three, but this won’t be a one-size-fits-all program. Each thrower will have an individual development plan built around their specific needs.  Mechanics, practice routines, mental game, confidence, preparation, and more.

6 throwers. 8 pros. Individual plans. One goal: DEVELOPMENT.

Get your submission in by Friday.

#AXETHROWING #WATL #IATF #TEAMB by @hymthrowing
0
a month ago
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Sometimes the problem isn’t your throw.
It’s the voice trying to control it.
The Inner Game of Tennis calls it Self 1 vs. Self 2:
Self 1 analyzes, judges, corrects.
Self 2 executes what you’ve trained.
That thinking mind has value in practice. But under pressure, too much conscious control can interrupt rhythm, timing, and feel.
So don’t try to completely silence Self 1. Give it a better job.
Hum the rhythm.
Count the tempo.
Lock onto a small target.
Use one external cue.
Then let the trained movement happen.
Practice is where you build it.
Competition is where you trust it.
Quiet Self 1. Trust Self 2.
#HitYourMark #MentalGameMonday #AxeThrowing #MentalPerformance #SportsPsychology InnerGame by @hymthrowing
0
13 days ago
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THE DROP IS LIVE.

3 men’s tees + logo shorts.
2 women’s crops + a women’s tee + logo shorts.

Our favorite drop so far! by @hymthrowing
3
a month ago
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Introducing Team A of our HYM Development System Pro Panel.

Joe Devine. Adeline Kubicsek. Coleman Bates. Frank Christmas.

We’re thrilled to have these four incredible throwers on board, bringing their experience, knowledge, and perspective to help develop the next group of throwers.

Development System entries close Friday, 9/11.

Now the question is…
Who do you guys think is on Team B? 👀 by @hymthrowing
6
a month ago
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Championship mindset is built before the big moment. 

It is built in the breath, the visualization, the process goal, the self-talk, and every rep you choose to love.
When pressure hits, stop forcing. 

Trust the work and let your training take over.
Chase perfection. Love every rep. 🏆

#MentalGameMonday #ChampionshipMindset #HitYourMark #AxeThrowing #knifethrowing tips by @hymthrowing
6
2 months ago
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🚨 AXE GIVEAWAY 🚨

We’re giving away this beautiful custom Plumb by the incredibly talented @pinkbunnyaxeworx

This one features a custom handle cut down to 14 inches, and it could be yours.

HOW TO ENTER

Follow HYM on Spotify (Dead Center)  Facebook, or Instagram. Each follow earns you one entry.

Already following us on all three? Tag someone in the comments who doesn’t follow us yet or share this postfor an entry.

Screenshot your follow or tag and DM it to us to secure your entry.

Winner will be selected at random. Good luck and KEEP THROWING. 🪓 by @hymthrowing
35
2 months ago
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The best throwers in the world choke up on Big Axe.

That doesn’t mean it’s for everyone, but it’s worth a shot. Choking up can give you more control, make the axe easier to manage, and make it closer to the feel of a hatchet throw, creating repeatability across disciplines.

There’s no extra credit for using the entire handle. You get points for hitting your mark.

#bigaxe #AxeThrowing #watl by @hymthrowing
4
2 months ago
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