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Hypegolf

@hypegolf

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Reimagining how golf can look and feel.
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@ralphlauren’s new partnership with @pebblebeachresorts had the brand’s ambassadors and guests moving between oceanfront dinners, cocktail hours and the newly opened Ralph Lauren shop overlooking one of golf’s most iconic settings.Video: Julius Oppenheimer/Hypegolf by @hypegolf
13
3 days ago
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@alexmidler’s latest board for @disorder flips one of golf’s most recognizable visuals into skate graphics.⁠⁠Dubbed the “Midler V1,” the deck borrows the dimple patterning and familiar packaging cues of the Titleist Pro V1, swapping in “The #1 Board In Golf” as a nod to the game’s most iconic ball.⁠⁠Photo: @disorder by @hypegolf
65
11 days ago
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Originally created as an ultra-exclusive factory sample, this @badbunnypr x adidas BadBo 1.0 Golf was never meant for the public. ⁠⁠The brand cooked up the hyper-limited hybrid design strictly as a “Friends & Family” gift for VIP guests at a private tournament. When the event was canceled, the pairs were shelved, making the few surviving samples an instant grail for collectors.⁠⁠There are some reports that the shoe could be made available to the wider public, but that’s yet to be confirmed.⁠⁠Photo: John Nacion/Getty Images/Hyped Solutions by @hypegolf
122
12 days ago
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@nellykorda gave a closer look at a custom pair of @nike golf shoes gifted by @kingjames ahead of the U.S. Women’s Open at Riviera.⁠⁠The pair features LeBron’s crown logo applied to the Victory Pro 4 Korda typically wears on tour, raising questions about whether Nike could eventually explore a more official crossover between its basketball and golf roster.⁠⁠Photo: Getty Images/@nellykorda by @hypegolf
7
13 hours ago
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Spending a weekend at @pebblebeachresorts Beach with @ralphlauren made it clear that dressing for on and off the course is less about wearing the exact same outfit everywhere and more about a taste or sensibility that underlines everything. That distinction became obvious quickly.Over the course of 48 hours in Monterey Peninsula, guests of the brand navigated cocktail hours dinners overlooking the 18th green, early morning tee times and lunches next to Stillwater Cove. And whether it was Davis Love III, Olympic skateboarder Jagger Eaton, New Jersey Devils star Jack Hughes or even the Celtics’ Jayson Tatum, everyone somehow looked equally at home within the same visual world.That’s what Ralph Lauren has always understood better than most brands in golf. The clothes aren’t really about performance alone, or even about golf specifically. They’re about creating a version of American sport and leisure that feels coherent regardless of the setting. And Pebble Beach turned out to be the perfect place to test that idea.Video: Julius Oppenheimer/Hypegolf by @hypegolf
15
15 hours ago
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@michellewiewest return to the @uswomensopen came with a shoe filled with personal references.⁠⁠Created as a Nike player exclusive for this week at Riviera, the design pulls together different parts of Wie West’s identity both on and off the course. Korean and American flags reference her bicultural upbringing, while lace charms nod to family and legacy. Denim details pay tribute to her father-in-law Jerry West and his iconic Converse connection, while metallic accents reference the U.S. Women’s Open trophy itself.⁠⁠Even the sockliners carry meaning, combining tiger imagery tied to Korean culture with signage inspired by Los Angeles’ Koreatown.⁠⁠Photo: LPGA Tour by @hypegolf
5
2 days ago
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Coming in hot with another crossover report, bringing you the unexpected drops, collabs and moments that combine cultures. This week, @vuoriclothing continues building its golf identity through Tom Holland, @manorsgolf partners with @jackdaniels_us around ideas of character and craftsmanship, @onitsukatigerofficial pushes further into the game through @rashmika_mandanna and the MEXICO 66™ Golf, and @shai taps @pxg to gift the entire team.Photo: Courtesy of Brands by @hypegolf
11
6 days ago
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@raos1896 has officially landed in St Andrews.⁠⁠The famously hard-to-book East Harlem institution has opened its seasonal residency inside Rusacks St Andrews, taking over the hotel’s underground One Under Bar just beside the 18th hole of the Old Course.⁠⁠Rather than reinventing itself for Scotland, the space leans fully into the original Rao’s atmosphere: red signage, vintage photos, holiday lights and classic Italian-American dishes recreated with local Scottish ingredients.⁠⁠Originally planned through September, the residency has now been extended into October, overlapping with the Alfred Dunhill Links Championship.⁠⁠Photo: @raosatrusacks/@marineandlawn/@raos1896 by @hypegolf
24
7 days ago
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Not every golf equipment brand comes out of Carlsbad.⁠⁠@sausagegolf, a small manufacturer based on the Côte d’Azur, has introduced a series of modular putters designed to change characteristics depending on how it’s assembled.⁠⁠The heads features multiple shaft ports that allow players to alter toe hang, face balance and torque using a supplied wrench system. Each putter is assembled to order and can also be configured for left-handed players.⁠⁠While adjustable drivers and movable weights have become standard throughout golf equipment, putters have mostly remained fixed objects. The Boudin Noir approaches things differently, treating the putter more like industrial design or automotive engineering.⁠⁠Photo: @sausagegolf by @hypegolf
6
7 days ago
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Series 01 — The Early Nine ⁠Location: ⁠Berkeley Country Club, El Cerrito, CA⁠Tee Time:⁠ 7:31 AM⁠Weather:⁠ ⁠54° / 75° F⁠⁠We aimed our approach shots for the Golden Gate Bridge in the distance.⁠⁠Photos courtesy of @la_ness1. by @hypegolf
31
8 days ago
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@ianjamespoulter celebrated @arsenal’s Premier League title by pulling a forgotten piece of golf footwear history back out of the archive.⁠⁠The LIV golfer arrived this week wearing an old pair of Arsenal-branded @pumagolf shoes, a fitting callback considering Poulter has spent decades as one of golf’s most visible football supporters. Long before crossover culture became standard, he was wearing Arsenal kits in competition and incorporating the club’s colors into his on-course wardrobe.⁠⁠Photo: @majesticksgc/@ianjamespoulter by @hypegolf
4
9 days ago
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@scottie.scheffler appeared to debut a new @nike golf shoe during the CJ Cup Byron Nelson this week.⁠⁠The World No. 1 has typically rotated through standard inline Nike models like the Victory Pro 4, occasionally wearing special colorways during major weeks. But this silhouette looks different altogether, sparking speculation that Nike could be developing something more specific to Scheffler himself.⁠⁠Photo: Mike Mulholland/Sam Hodde/Getty Images by @hypegolf
22
13 days ago
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