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Julie Shui • Self Worth & Wealth

@hypnojuls

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🪄 Hypnotherapist | RTT | Wealth Identity Reset
💰 Ex-Global Cosmetics Executive & Investor
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A soft re-introduction.

For a long time, I built success in a very visible way.
Titles. Status. A career in luxury I spent over two decades growing.

And while it looked full on the outside, inside I felt utterly stuck.

Not because I wasn’t capable.

Not because I hadn’t achieved enough.

But because the version of success I was living was shaped more by how I wanted to be perceived
than by who I truly was.

Achieving more was no longer the answer. Unlearning was.

What followed wasn’t a dramatic exit, but a gradual return.

As I began doing the inner work: releasing old patterns, rewiring beliefs, rebuilding trust with myself - my relationship with money, success, and identity changed.

The way I make decisions now.
The way I handle fear.
And the way I understand true wealth.

What started as a personal evolution slowly became the work I do today.

Because real wealth isn’t just what you earn.

It’s who you become as you shed what no longer fits and come back to your true self.

It’s capacity.
It’s safety.
It’s identity.

This era is no longer about proving. It’s about defining success on my own terms and helping others do the same - with ease, clarity, and intention. by @hypnojuls

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8 months ago

Income is an inside job.

You don’t earn beyond the version of you that feels safe holding more.

Not more strategy. Not more effort.
But more capacity.

Your income reflects your self-concept.
How much you trust yourself.
How worthy you feel.
How available “more” feels in your body.

If more doesn’t feel safe, your system will choose familiar every time. Even when familiar looks like plateau, struggle, or playing small.

This isn’t about fixing money.
Money doesn’t need fixing.
Your internal relationship with it does.

We don’t chase more.
We become the version of ourselves who can hold it.

If you’re ready to expand your capacity to hold more - money, success, ease - the waitlist for The Wealth Identity Reset is now open.

Link in bio 🖤 by @hypnojuls

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9 months ago

Regulation is the new rich.

Not more money in the bank.
Not bigger titles.
Not having to look like you’ve got it together.

Rich is being calm when things move fast.
Rich is not freaking out when more comes in.
Rich is having space in your body for more.

If your system can’t hold it, it won’t keep it. by @hypnojuls

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8 months ago

Clarity is the most respectable way to stall.

Yup. You read that right. Nobody argues with it. You are not avoiding, you are “gathering” information. You are being responsible, thorough, sensible. You are waiting until you know.

I love these deceptively small questions 🤓

I often ask this question in a room and love watching how it lands. It’s one that goes straight past the part of you that has a good reason.

The truth is, most of the time clarity arrives after the decision. The decision to move - the moving, is what shows you the next thing.

Answer it honestly, and you may find that what you’ve been calling a timing problem? Isn’t really about timing. by @hypnojuls

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2 days ago

Same woman. Same week. Two mirrors.

Sometimes the person we’re becoming is more visible to others before she’s visible to us.

That’s what last week reminded me of. Not that I became someone new in three days. But that I had to remember who and what was already there.

Sometimes we need to borrow someone else’s belief in us until we can access our own (or on days when we feel a bit wobbly). And I like to think of that voice note less as manifestation, but more like maintenance 😉.

🎬: special thanks to @angelica_ammar22 @____juliakleist + team for the support and what’s to come! by @hypnojuls

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5 days ago

Can you really think your way to rich?

This was how we opened up the conversation last week at Backstory.

A seemingly simple question that led to deeper discussions and inquiry around desire, how we use our imagination (and repurposing it for the better!), the act of thinking (not just repeating affirmations because we know there’s more to it than that), how to dialogue with the different parts of us, what “doing” actually looks like and ultimately who we have to become to create what we actually desire. Oh and the importance of people, community and masterminds 🙂

Precisely the kind of conversation I love. Even more when the room is filled with willing participants ready to engage, share and learn from one another.

Thank you to everyone who came!

One last thought I’m sitting with:

Maybe the power isn’t in just what we think, but in what our thinking makes available for us - to believe, to do, to feel and to become.

I’ll be back in November for another talk! 🤍

📷: lens by @ashleebraxton
📍: @backstorybookshop taken in Backstory Bookshop by @hypnojuls

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6 days ago

This morning’s reflection on a rock.

Nature always puts me in a state of wonder both externally and internally.

And today it was, how did I get here? To where I’m at? And let’s be clear, life isn’t perfect and has its funny way of handing you the opposite of what you most desire at times - but how you respond is everything.

And those responses - sometimes big, but often times small - build to something we can’t always make out the shape of as it’s taking form.

The key is how we decide to show up. We always get to choose. And I’m still learning but ever more conscious, present and aware and that’s when life gets really interesting.

So, how are you choosing? by @hypnojuls

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7 days ago

Oh a “few things”. It’s the work equivalent of “fine”.

It’s okay to not have a neat answer. Especially if you’re still living your way into the shape of things. by @hypnojuls

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16 days ago

I avoided this book for years because of the title.

Then I read it. And now I have a LOT to say about it.

Let’s discuss if you can really think your way rich.

Come curious. Come skeptical. Come argue with me. 😏

🗓️Tuesday, Sep 15, 6-7:30 PM
📍@backstorybookshop C/Mallorca 330
💌 Link in bio to register by @hypnojuls

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19 days ago

One of my favorite characters in Chinese is 心 (xīn).

One word with multiple meanings, encompassing: heart, mind, intention, center, core.

Incredible no? I love this language, but I digress…

心理作用 is a phrase often used to explain something that might be psychological or subjective - loosely translated as being ”in your head“.

Now decades later, I do work around identity, belief, perception and the subconscious and I‘m constantly exploring how what happens within us, shapes how we experience what happens outside of us.

Not because everything that happens to us is “in our heads”, but because we never experience life without perception.

Our beliefs influence what we notice. What we interpret as possible. What feels safe. How we respond. The choices we make.

So instead of perhaps meaning: oh, you’re imagining it.

Another interpretation could be: Yes. It is happening in your mind.

Change the lens, and what you see changes.

Change what you believe is possible, and what you’re available to do changes.

Change who you believe yourself to be, and the choices available to you can change.

Or as Anais Nin once famously said: “We do not see things as they are, we see them as we are.” by @hypnojuls

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21 days ago

I had this book on my list for years.

The title kept me from reading it. I thought it was just another money book. Then I finally picked it up and it was nothing like I expected.

Think and Grow Rich is really a book about what makes achievements possible in the first place. Money is simply the side effect.

Written nearly 90 years ago, there is so much inside this book that still resonates today, far more than we could ever cover in one conversation.

I can’t wait to go deeper together 🤍

📅 Tuesday, Sep 15, 6-7:30 PM

📍 @backstorybookshop C/Mallorca 330

✉️ Link in bio to register. taken in Backstory Bookshop by @hypnojuls

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23 days ago

True identity work doesn’t happen in a bubble or under ideal conditions. It happens when you go home. Back - to old dynamics, conversations, situations that haven’t changed. That’s when it gets tested.

The past month for me was the work in real time.

I got to observe and practice my new identity operating inside the environment where my oldest patterns were formed.

September inside The Living Room is about exactly this: what happens after the expansion? How does what’s shifted in you become a new way of being? Funny how the thing I built for others, I’d myself be living the answer out loud.

Link in bio if you want in on the conversation 🤍 by @hypnojuls

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a month ago