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S T Ō A ™

@i.am.stoa

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Thoughtfully crafted OILS & ARTIFACTS for hair, skin & body.
Composed under pressure.
Rituals rooted in self-preservation.
@sarahalmostbroesel

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S T Ō A began with one question.

That question led to one formula.

But the vision has always been bigger than a single product.

S T Ō A is a collection of thoughtfully crafted
OILS & ARTIFACTS inspired by the rituals that help us care for ourselves.

Because the way we care for ourselves shapes the way we show up for everything else.

Thank you for being here at the beginning.

Xx Sarah

#STOA #VeilOil #OilsAndArtifacts #ComposedUnderPressure #FounderStory taken in Carlsbad, California by @i.am.stoa

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3 months ago

A ritual isn’t about fixing yourself…
it’s about remembering you’re worth caring for.

COMPOSED UNDER PRESSURE

S T Ō A™

#HairCare #HairOil #HealthyHair #ScalpCare #HairRitual taken in Carlsbad, California by @i.am.stoa

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4 months ago

S T Ō A

#composedunderpressure #selfpreservation #editorialbeauty #innerstrength #innerpeace by @i.am.stoa

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5 months ago

SOFTNESS. SHINE. MOVEMENT.

Healthy-looking hair starts with intention.

Nourished with VEIL Oil™ for soft, touchable strands + effortless movement.

A little ritual. A beautiful difference.

VEIL Oil™ | STŌA

VEILOil • Hair Ritual • Clean Hair Care • Wellness Ritual by @i.am.stoa

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5 days ago

I AM S T Ō A | KIMMY JENNINGS

I’ve always been drawn to things that challenge me. I love competing, I love being active, and I love hiking somewhere that makes me question why I thought it was a good idea 😆. I think I’ve always had this part of me that wants to push myself and see what I’m capable of.

Pickleball has probably brought that out more than anything. Competing has taught me that you can’t control every outcome. You can only control how you respond. There are going to be bad points, bad days, and moments when you doubt yourself. The challenge is learning how to reset, stay calm, and trust yourself when the pressure is on.

I’ve carried that with me outside of pickleball too. I’m proud of how much I’ve grown, but I’m even more excited to keep growing. I don’t ever want to feel like I’ve “arrived.” I like setting new goals and always having something in front of me to work toward.

That’s also what drew me to STŌA. I’m constantly pushing myself, but I’ve learned that taking a moment to reset and take care of myself is just as important as the work I put in. I love that STŌA fits into that balance. Feeling confident, composed and put together while still being someone who’s always chasing the next challenge.

I’m Kimmy Jennings, and I am S T Ō A. 🤍

@kimmyjennings • composed under pressure • pickleball • competition • growth • badass female by @i.am.stoa

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16 days ago

BEFORE THE HEAT.

Before hot yoga, I work a 6-8 drops of VEIL Oil™ through my mid-lengths + ends.

Warm between your palms + smooth through dry or slightly damp hair. Add more as needed depending on your length + texture.

Then twist it up + let the heat do its thing.

A simple pre-heat ritual for hair exposed to hot yoga, sauna, sun + sweat.

Ritual > reaction.

VEIL Oil™ • pre-heat hair ritual • hot yoga hair • sauna hair • hair oil • STŌA by @i.am.stoa

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22 days ago

Sunday reminded me how powerful it is when women come together to move, connect + support one another.

Seeing friends, past clients + so many new faces all there together meant more to me than I can say. Some of you have supported me through completely different chapters of my life + the fact that you continue to show up means everything. 🤍

Bringing STŌA, movement + community together with Mali + Ali of @kitchenclubsd felt incredibly special. 🙏 Thank you both for creating this with me.

And thank you @sara_c_roth of SOL Organic for keeping us nourished. 🤍

And to every woman who came, moved, played + supported us, thank you for showing up.

This is what I want STŌA to be about.
Movement. Ritual. Connection. Showing up for ourselves + each other.

This is STŌA.
Composed Under Pressure.

✨Tag a woman you’d want beside you at our next collaboration!

MOVEMENT • RITUAL • COMMUNITY • CONNECTION • STRENGTH • PLAY taken in Carlsbad, California by @i.am.stoa

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25 days ago

A little more relaxation, right where you need it. ✨

Introducing our new Scalp Massage Add-On. A 10-minute ritual designed to melt away tension and take your facial to the next level of relaxation.

Using our @i.am.stoa Veil Oil, this dreamy add-on is the perfect way to unwind, reset, and leave feeling completely relaxed.🤍

Add it to any facial service with any of our estheticians for just $25.

Your facial just got even more relaxing.

#ScalpMassage #FacialAddOn #SelfCareRitual #SkincareExperience taken in Evolve Skin Spa by @i.am.stoa

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a month ago

Before VEIL Oil™ | My pre-heat sauna ritual.

VEIL Oil™ · Pre Heat · Sauna Ritual · Hair Ritual · Heat Protection · Sauna Hair Care · Hot Yoga Hair Care · Pre Workout Hair Care · Clean Hair Care · Silicone Free Hair Oil · Hair Oil · Healthy Hair Ritual · STŌA Ritual · Composed Under Pressure taken in Carlsbad, California by @i.am.stoa

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a month ago

Looking for a little dose of you time this weekend? 🤍

Join STŌA × Kitchen Club for a little bit of stretching, a lot of pickleball, and just the right amount of girl time.

We’re keeping this one small and intimate, just 30 women max.

🧘‍♀️ 30-minute pre-pickleball stretch

🥒 2 hours of pickleball

🤍 Good energy + even better company

Only 5 spots left!

*Comment IN and we’ll send you the link.

Composed. On and off the court.

wellness San Diego • yoga • pickleball • girl time

@i.am.stoa @kitchenclubsd @sarahalmostbroesel @maliwood @aliterwilliger by @i.am.stoa

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a month ago

I AM S T Ō A | SARA ROTH

Life is full in the best way. Raising and newly homeschooling two kids, running my own meal delivery business, and trying to keep up with the million moving pieces that come with both. Most days, the mental load is pretty heavy. I love the life I’ve built, but I’d be lying if I said it doesn’t feel like a lot sometimes.

I’ve learned that taking care of myself can’t always look like some big self care moment. Most of the time, it’s the little, intentional things I can weave into my actual life that bring me back to myself.

Walking down to the beach. Meditating. Moving my body, especially a good pickleball game. Eating food that makes me feel good. Going to see live music with my husband and friends. Dancing, laughing, and remembering to have fun.

Life can be busy and messy and just a lot sometimes. I don’t want to get so caught up in taking care of everything and everyone that I forget to actually enjoy it.

So I look for the little moments. The people and things that ground me, fill me back up, and make me feel like me.

I’m Sara Roth, and I am S T Ō A. 🤍

@sara_c_roth • composed under pressure • wellness • mom life • entrepreneur • badass female

Also, @kandecebrownphoto is another badass entrepreneur. A few of these photos give you an idea of how talented she is! 🤍 by @i.am.stoa

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a month ago

Before the Sun. Before the Sauna. Before the Sweat.

I wrote about why I started caring for my hair before exposure instead of only trying to repair it afterward, and the simple rituals I use to care for the length I want to keep.

Now on “READ”, link in bio.

Composed Under Pressure.

hair protection • hair care ritual • healthy hair routine • sauna hair care • wellness ritual STŌA 100% cotton hair wrap for sauna and post-workout hair care taken in Carlsbad, California by @i.am.stoa

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a month ago