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Business Baddie Building In NYC 📍
Founder @digitalcourseagency 🍒
Building @joindcu
Read My Unfiltered Diary ↓
POSTS STORIES REELS TAGGED
A Reintroduction 🍒

I’m Ash — Digital Brand Strategist, Agency Owner, Mentor, and a Baddie in business & life. I help experts turn their expertise into digital income and build iconic brands rooted in freedom, leisure & luxury.🥂

I’m not here to influence you to do anything. I’m here to show you my journey and share how I’m monetizing my expertise into digital products to build my dream life — and helping my clients and students do the same. 

I don’t teach theory. I teach what I’ve actually built and proven over nearly a decade. I’ve built something worth sharing — and now I’m stepping out from behind the scenes and into the story.👩🏾‍💻

If you want my help, I’m here to be your digital BFF who’ll push you out of your comfort zone, because growth requires action.

But this page isn’t just business. It’s where business meets lifestyle 💼✈️🌴

I’m not your regular Digital CEO — I show you my real life in my stories mainly, and I like to have funnnnnn… but I get right back to business immediately after!💃🏾

Here’s what you can expect: 
✨ A founder who’s also a creative 
✨ Building my brands & empire in NYC 
✨ Digital monetization tips that actually work 
✨ A businesswoman who happens to influence 
✨ Rebuilding & reinventing my life

Real life. Real expansion. Money moves. Reinvention energy only. I work hard, but I play harder — and I’m bringing you along for all of it.

If you’re rebranding, rebuilding, reinventing yourself, or wanting to create a digital income stream — you’re in the right place. Welcome. Let’s grow together.♥️

Comment ACCESS and I’ll share my digital diary with you 📖 taken in New York City by @iamashcouture
18
4 months ago
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She’s back. ✨

New era, new chapter — and honestly? It feels like my best one yet.

I’m a firm believer that you can rebrand yourself as many times as it takes to get your life together. And this time, everything I prayed for and manifested is finally coming full circle.

So what’s the tea? ☕️
🤍 Exploring & Expanding in NYC
🤍 Feeling good physically 
🤍 Building a multi-million dollar empire
🤍 And most importantly… I feel good mentally

This is me stepping fully into my new girl in the city era — building new friendships and connections, running multiple businesses, and designing the life she always dreamed of.

Huge shout out to everyone who’s been on this marathon with me. The best is yet to come. 🥂

Excited to continue to share my journey 🥂 New Episodes Coming To @luxleisurelifestyle ✨ taken in New York City by @iamashcouture
35
4 months ago
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What if 90 days from now, your expertise was making you money while you slept? 💭

That’s not a fantasy. That’s what we build.

I’m looking for 10 experts ready to stop sitting on their knowledge and finally turn it into a real digital business.

Not a side hustle. Not a “maybe one day.” A full digital empire — built with my team, FOR you, from scratch.

10 spots are open to work alongside me and The DCA Team to build your digital business from the ground up — course, sales system, launch, scale. All of it. 🚀

This isn’t another course about courses. This is the full revenue system — done WITH you, by the team that’s already built it for clients winning right now.

If you’ve got the expertise, we’ve got the blueprint, the team, and the systems to turn it into income that actually shows up.

The sidelines are crowded. The game isn’t.

Comment DIGITAL STREAM and let’s build your dream business. 👇🏽 by @iamashcouture
12
5 months ago
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If you need a sign to just START , then listen to this 👆🏾💡

The smartest person in the room is not always the one making the most money.

Because there’s a difference between being smart and working smart.

Smart people collect knowledge. Another certification. One more year. One more case study. All that knowledge and nothing to show for it.

People working smart are learning and applying at the same time. They don’t wait until they know everything. They just start.

So now there’s people with way less experience than you moving faster than you. Positioning better than you.

It was never about who knew more.

Knowledge doesn’t pay you. Applying it does. taken in Manhattan, New York by @iamashcouture
2
7 days ago
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Happy women ain’t hating & Hatin women ain’t Happy!
Surround yourself with winners & get those squares out your circle! S/o to women that are actually creating something with their ideas and not sitting on the sidelines 🫶🏾 by @iamashcouture
22
a day ago
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Why wouldn’t it work out for me?

If somebody else has it — somebody else worked for it and got it — then it’s not unattainable. They just got there first.

That’s not delusion. It’s just timing. 

So, I dont believe in delusion. I’m just realistic. taken in New York, New York by @iamashcouture
9
8 days ago
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Welcome To My ReBrand Era. 
New hair color to commence this new life of mine 🫶🏾
What do you guys thinks? taken in New York City by @iamashcouture
10
12 days ago
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Your distractions don’t know they’re distractions.

That’s the part that makes it hard.

It’s not always the obvious stuff. Sometimes it’s friendships. Relationships. Family. People who love you and mean you no harm — but can’t see what you’re building, so they pull on your time like it’s still free.

No one can see your vision but you. No one knows the goals you set for yourself.

So sometimes you have to remove yourself. Even from the people closest to you.

Isolate. Get focused. Then level up. 🤍

More of my unfiltered thoughts on this season are on my Substack — link in bio.

#levelup #isolation #focus #mindset #newbeginnings by @iamashcouture
7
10 days ago
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3 Months Left in 2026. Lock Tf In 🔒
Not 3 months to coast. 3 months to decide what 2027 looks like.

I went quiet for most of this year on purpose. Learning, Mapping, Building, Creating, Training , Reading. Nobody saw it because I’m about building and less talking. 

That part is over.

October, November, December. That’s the whole runway. Most people already wrote this year off and made it next year’s problem. I’m not doing that. And, I hope you’re not either.

What you do in the next 90 days is what you’ll be living in by spring.

So what are you Building or Finishing before this year closes?

#lockin #womenbuildingwealth #motivate #mindset #personalbranding by @iamashcouture
3
15 days ago
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I started in August. Prepared in September. So I can execute for the rest of the year.

Preparation is key.

If you really want to see change, it takes about 21 days to get rid of old habits and get into new ones. And to change your life, you have to work on your mindset first. So I started preparing before I could become.

There’s power in being quiet and committing to your goals. Do what you say you’re going to do, and be obsessed with getting better.

I’m so obsessed with becoming better. Unlocking the best version of myself.

What that looked like: no alcohol, no sweets, no going out. Gym 5x a week, pilates, sauna. 10 lbs down. New Look. Started reading again. Built the plan for what’s next.

If you want to read more about my reflections over the past 60 days — subscribe to my digital diary📓, exclusively on Substack. That’s where I’m a little more unfiltered about my journey. I’m sharing more on what I’ve been working on and what I’ve been building.

Link in bio. 🤍
#buildingher #preparation #lockedin #q4 taken in New York City by @iamashcouture
14
16 days ago
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I’ve been ghosting you cause I’m working.

I isolated myself, got rid of the distractions, and set some serious goals. Goals for my body, my brand and my businesses. That was the foundation for everything I’m about to do.

Summer is a distraction. It feels like fun and vacations and relaxing, and next thing you know you’re off track. So I ended my summer early. Back consistent in the gym. Started pilates. No alcohol. No sweets. No going out.

Here’s what came out of it:

Lost 10 lbs. My goal is 20, so 10 more to go.

Got a new hair color, highlighted it. I was tired of the black, needed to spice it up.

Rebranded my wardrobe. Got rid of so many clothes, because if I want to become who I want to become, I need to start dressing like her and showing up as her now.

Started reading daily. Ordered two books to work on the areas I want to see grow the most. Networking and sales.

Mapped out Q4 like my life depends on it because Q4 = $$$.

Filmed more content than I ever have. I’m so used to being behind the scenes, but the reality is I need to be visible. I need to share my story. Just like I tell my clients they have to do it, I have to do it too, because I have expertise people need.

Started building a new passive revenue stream and working on new business ventures outside my normal scope. NYC will pull new passions out of you.

I build other people’s brands and businesses for a living. This time I focused on mine, and it has felt so good to focus on me.

I thought about my whole life this season. Who I was, what I’ve been through, who I want to be. My business, my body, my brain. Because what’s better than a woman who’s smart, hot and rich?

Life is a marathon, but you get different sprints. Sometimes you stop and walk. As long as you get back to running, that’s all that matters.

There’s a version of me that already exists. I just have to keep building her. I’ve seen her. I know what she looks like, I know how she moves, I know what her life feels like.

So I’m being visible now. Telling my story. Staying consistent. Starting with this.

So I’m Not ignoring you babes. I’m Just locked in. 🔒

What are you building in this season?

#personalbranding #rebrand taken in Manhattan, New York by @iamashcouture
42
17 days ago
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Been Busy Pouring Into My Own Cup ☕️.
60 Days Of My Social Sabbatical. 
Not Consuming but Creating, Building, Locking In. 
Ready to thrive in the last 90 days of the year.
I’ll share more on what I accomplished during my time 
of being quiet & focused. Chat Soon. Xo 

Not the same Ash From 60 days ago. 

Out of reach on purpose. Don’t update me. 

& I’m going to rebrand as many times as I want bc this is my life. 

In my selfish era. Not sorry. 

Been Busy Building. 

Evolving Daily. 

PSA. 

Filling my cup first 🍵

Focused on what I’m focused on .

No Distractions. 

Locked in. Chat later Babes. taken in SoHo, New York by @iamashcouture
47
18 days ago
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