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Ifedayo Oyewumi

@iamdrrhymes

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Ex-Meta
Head of Marketing and Corporate Communication @microvest_ng
Certified Music Executive @cbaforafrica
Writer 📝
🇳🇬 Patriot

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Graduating from @mbaforafrica last month was a significant milestone I reached as I have always wanted to be academically certified in anything I do. Of course, those who know me very well are readily aware of my passion for music and also, my proficiency in digital marketing, most especially online advertising. I am happy I can finally connect these two significant parts of me in the music business arena.

Combining my studies at the MBA with my mentally demanding job as a Meta Marketing Pro for Meta was not a joke and to be very honest, I wished I had more time so I could network and participate even more. However, I never missed a class and I made sure I was up to date with the classes on the e-learning platform all through the programme.

While in the programme at the MBA, a platform dedicated to training and developing an informed and empowered workforce for Africa’s Entertainment Industry, I covered the following modules: Introduction to Music Business in Africa, Industries of the Music Business, Management and A&R/ Music Development, Music Production 101, Intellectual Property and Contracts, Branding & Marketing in Music Business, and Events and Touring in Africa.

Special thanks to the founder, @godwintom , the entire staff of the MBA, and the Made of Black (MOB) family. I am extremely proud to now be an alumnus of the MBA @mbaafricaalumni

On to the next!

#mbaforafrica23 #mbaforafricaalumni #musicbusiness #graduation taken in Terra Kulture by @iamdrrhymes

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2 years ago

I shall be making my very first television appearance as a musician at the TVC WAKE UP NIGERIA SHOW next week Monday, from 7:00 am- 9:00 am. Tune in to watch me perform song(s) from my debut project, Lágijù the EP. Set your alarm now! 🎸

Lágijù the EP is available on all streaming platforms. Find the link in my bio

@im_yamaato Thanks for your recommendation. Preciate it. 🙏🏾

#brolorin #lagijutheep #tvcwakeupnigeria #tvcwakeupnigeriashow taken in Lagos, Nigeria by @iamdrrhymes

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2 years ago

What a time it was at the 249th Independence Day celebration of the United States of America, hosted at the U.S. Consul in Lagos! I’m deeply honored and grateful to have been invited by the Acting Consul General, JoEllen Gorg, to join in this year’s festivities. It felt so good to be back at the Consulate, having also attended last year’s celebration on the invitation of the then Consul General, Williams B. Stephens. These moments remain a testament to the beautiful ties between Nigeria and the U.S.—ties that continue to foster diplomacy, creativity, and collaboration.

The diplomatic relationship between our two countries has always been one of mutual respect and cultural exchange. And beyond the politics, the Americans I’ve met in the course of my life’s journey have all shown me nothing but love—especially for my music. One of such special people is my big bro and friend, DJ Mosiah @djmosiah1 . Though it was hard celebrating without him this year.

American Independence Day celebrations are always a vibe—and this year was no different. The blend of great food, good music, and laughter made it a beautiful cultural melting pot. It never ceases to amaze me how our diverse backgrounds find a way to sync so beautifully when we come together. I was also glad to connect and network with amazing individuals from both Nigeria and the U.S. — a reminder of the power of community and shared values.

The highlight of the evening for me, however, was meeting my brother @sinarambo in person. Such a vibrant, free-spirited soul. We instantly clicked, especially after discovering we’re from the same place! To my surprise, he took me by the hand and introduced me to my own governor, the people-loving governor, his father—His Excellency, Governor Ademola Adeleke. That access and warmth meant so much to me, and I’m truly grateful. 🙌🏽

As we celebrate 249 years of American independence, I extend my gratitude to the United States for its many contributions to Nigeria's development, and I wish the nation continued peace and prosperity.

God bless the United States of America 🇺🇸

God bless Nigeria 🇳🇬

#brolorin #diplomacy #july4 #usa🇺🇸 taken in Us Consular General House by @iamdrrhymes

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a year ago

What a privilege to have performed at The Forum with the resident band at O’Jez Lounge, National Stadium Surulere. It was a constellation and a gathering of OGs in the Nigerian film industry in celebration of the iconic Mr Norbert Young.

Maximum respect to Sunny Nneji @sunnyneji Mr Segun Arinze @officialsegunarinze, and Mr Jude Chukwuka @chukwukajude for their show of support and words of encouragement. What a great time!

Special shout-out to Mr Effiong Nyong and Mr Levimas Atafo @atafodanisa for this invitation. Cheers!

#brolorin #lagijutheep #greattimes taken in National Stadium Sululere Lagos State by @iamdrrhymes

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18 days ago

I performed at the last Victoria Island Street Carnival @victoriaislandcarnival some few day ago. Special thanks to TVC Entertainment @tvcentertainment_ for the invitation. Great time!

🎥 @itz_lil_pemzie

#brolorin #lagijutheep #vicarnival #eventsinlagos #streetshow taken in Victoria Island, Lagos by @iamdrrhymes

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24 days ago

I’m excited to have attended this year’s Nigeria Fintech Week with my team at Microvest. 🇳🇬💳 @microvest_ng

The Nigerian fintech industry is evolving rapidly, and so is Microvest. Events like this provide valuable opportunities to exchange ideas, share insights, and collectively address the challenges and opportunities shaping the fintech ecosystem.

One key takeaway for us is that, in an era of Artificial Intelligence and automation, trust should never be compromised—it must remain premium.

At Microvest, we will continue to explore innovative ways to improve the user experience while building a platform that our users can trust.

A special thank you to the sponsors and organisers of this year’s Nigeria Fintech Week for putting together such an insightful and impactful event. @nigeriafintechweek @fintechngr

We look forward to more opportunities to connect, learn, collaborate, and grow alongside the wider fintech ecosystem. 🚀

#NigeriaFintechWeek #Fintech #MicrovestNg #nfw2026 #nfw26 taken in National Theatre Lagos Nigeria by @iamdrrhymes

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25 days ago

Time out with The Art Movement family last night @artmovementnow

#brolorin #familytime❤️ taken in Victoria Island, Lagos by @iamdrrhymes

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a month ago

Friday feeling jamming to @dotti_thedeity “Yeske” from his new project “Cocoa Hue”. Check out this new album on all streaming platforms. 🔥

#tgif #fridayfeels taken in Ogba, Ikeja, Lagos State, Nigeria by @iamdrrhymes

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2 months ago

Dear Seunstics @seunstics thank you so much indeed for the admiration. I also have profound respect for you and your music. More strength to you. Preciate the love.

#brolorin #musicians #guitarists taken in Ikoyi by @iamdrrhymes

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2 months ago

Bature Brewery with the Art Movement Family @artmovementnow

#brolorin #music by @iamdrrhymes

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2 months ago

Old boys reunion

#brolorin #friends #friendsreunion #meninagbada #yorubawedding taken in Agege Lagos by @iamdrrhymes

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3 months ago

The other day on TVC Wake Up Nigeria Show @tvcentertainment_ with World ‘26 @theworld26band

🎹 @bkslagos
🥁 @sammywonder222
Bass 🎸 @officialtobbybass

#brolorin #music #tvcwakeupnigeria #wakeupnigeriaontvc #tbt taken in TVC Entertainment by @iamdrrhymes

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6 months ago