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It made sense in my head.
Founder @blankframeprojects
POSTS STORIES REELS TAGGED
A little work, a little life, somewhere in Los Angeles.⁣
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A few days out west with @aloisiomusic for his conversation with @lechero on Apple Music’s Música Uno. Always special seeing the creative worlds we build find their way into moments like these.⁣
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A special thank you to @pulles and the entire @applemusic family for the incredible hospitality and continued support of “OCHO”. Grateful to have shared this moment with you all.⁣
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Full episode available now on Apple Music.⁣
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Creative & Visual Direction, Graphic Identity:⁣
@blankframeprojects 
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Logo Design: @kiriacospsd 
Motion Design & Animation: @tineodesigns taken in Los Angeles, California by @iamronny.c
44
10 hours ago
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“OCHO” — @aloisiomusic 
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Eight songs. Eight doors. Eight stories.⁣
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Rooted in the symbolism of the number eight, representing growth, transformation, and new beginnings. Each song revisits a memory shaped by love, heartbreak, and the relationships that leave their mark on us.⁣
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Set within a dreamlike world inside Aloisio’s subconscious, each door opens into a different memory, emerging from the darkness as fragments of a defining chapter in his life.⁣
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From the artwork and visual identity to the films and smallest details, every element was thoughtfully developed to bring these stories together within one cohesive creative world.⁣
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Brought to life alongside an incredible group of creatives who helped shape this vision.⁣
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Creative Concept, Narrative & Direction:⁣
@blankframeprojects 
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Director / Editor: @sebas.films⁣
Creative Director: @iamronny.c⁣
Director of Photography: @brandon_silverio⁣
Gaffer: @camilonaizaque⁣
1st AC: @wbfbigbudget⁣
Art Director: @havanna.art⁣
Art Production Assistants: @g0ricki, @joycroxton, @onttherox⁣
Graphic Designer: @kiriacospsd⁣
Styling: @melinacantero⁣
Styling Assistant: @bautazs⁣
Makeup Artist & Grooming: @marundiamante⁣
Production Assistants: @harrymolina_, @gleztotto taken in Miami, Florida by @iamronny.c
24
4 days ago
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SUPERARTE — LIVE IN BOGOTÁ, COLOMBIA. 🇨🇴⁣
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Talent: @jquiles ✘ @lennytavarez 
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The visual world of SUPERARTE, translated to the stage.⁣
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Built from elements first established throughout the album’s visual language — from recurring imagery and physical objects to moments pulled from the visual pieces created throughout the era — the world continued beyond the album and into the live experience.⁣
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Album Visual Concept + Creative Direction:⁣
@blankframeprojects 
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Live Show Direction, Stage Design, Lighting + Video Programming:⁣
@teffi_postproducer & @callmesebbro 
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Producer: @luchoramirez77 
Lighting Engineer: @daniel.alexein123 
Stage Manager: @grillascagabriel 
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Photos Courtesy: @breakfast_live taken in Bogotá, Colombia by @iamronny.c
10
20 days ago
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RUN TO THE BEAT — Bogotá, Colombia. 🇨🇴⁣
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A look at some of the work behind @jquiles latest activation with @nike @proyectowerun @nikerunning 
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From creative direction to the visual language, custom merch and the details that helped bring the experience together, the goal was to create one world where music, movement and Justin’s identity could live naturally alongside Nike.⁣
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Seeing pieces of what we created take over Calle 82 — from the shirts on the ground to the imagery across the Nike storefront — was one of those full-circle moments.⁣
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More from this world soon.⁣
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A special thank you to @guidodamiani3 + the entire @nike Colombia team for trusting the vision and giving us the space to create. This one meant a lot. 🤝⁣
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Activation Visual Concept + Creative Direction⁣
@blankframeprojects @nike @nikerunning 
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Nike Storefront Imagery:⁣
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Photographer: @sebas.films 
Creative Director: @iamronny.c 
Stylist: @melinacantero 
Stylist Assistant: @milidasilva 
Makeup Artist: @marundiamante 
Gaffer: @camilonaizaque 
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Custom Merch:⁣
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Graphic Designer: @kiriacospsd 
Creative Director: @iamronny.c taken in Bogota, Colombia by @iamronny.c
19
a month ago
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Cohesion isn’t repetition. It’s recognition.⁣
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A strong creative world should have enough language to evolve without losing the identity underneath it.⁣
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Everything doesn’t need to match.⁣
It just needs to belong.⁣
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#creativedirector #creativedirection #visuallanguage #cohesive #visualidentitydesign taken in Miami, Florida by @iamronny.c
6
2 months ago
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Been thinking a lot about space lately.⁣
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Space to evolve.⁣
Space for ideas that haven’t found their shape yet.⁣
Space for what I haven’t imagined yet.⁣
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@blankframeprojects is growing. So am I. taken in Miami, Florida by @iamronny.c
14
2 months ago
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SUPERARTE: EXHIBICIÓN 2.0⁣ 📀
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Album — @jquiles ✘ @lennytavarez 
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The gallery reopens.⁣
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EXHIBICIÓN 2.0 returns to the visual world of SUPERARTE with five new tracks, extending the original exhibition through a new cover and five accompanying lyric visualizers.⁣
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A continuation of the same fine-art language, reframed for a new chapter of the album.⁣
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Visual Concept + Creative Direction:⁣
@blankframeprojects 
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Creative Director: @iamronny.c 
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Cover Photography: @sebas.films 
Cover Art — Graphic Designer: @kiriacospsd 
Lyric Visualizers — Motion Designer: @tineodesigns taken in Miami, Florida by @iamronny.c
25
2 months ago
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Moodboards Aren’t Just References. ⁣
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A moodboard isn’t a collection of references. It’s the beginning of a world.⁣
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Before the logo, the artist, or the product ever enters the frame, the feeling should already be there.⁣
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That’s the difference between collecting images and building a visual language.⁣
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If you can feel the world before you know what it’s for, the moodboard is doing its job.⁣
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#creativedirection #moodboardsaesthetic #artdirectors #visualidentity #creativedirector taken in Miami, Florida by @iamronny.c
14
2 months ago
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in practice. taken in Miami, Florida by @iamronny.c
3
2 months ago
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Originality Isn’t What You Think It Is.
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Originality isn’t about trying to be different.⁣
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It’s about having the confidence to remove everything that distracts from what truly matters.⁣
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The strongest creative work isn’t defined by how much it includes.⁣
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It’s defined by what it’s intentional enough to leave behind.⁣
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#creativedirection #creativeprocess #creativepractice #visualidentity #storytelling taken in Miami, Florida by @iamronny.c
14
2 months ago
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Curating the pace. taken in Miami, Florida by @iamronny.c
22
6 months ago
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Aesthetic Isn’t Identity.⁣
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The strongest brands don’t start by asking, “What should we look like?”⁣
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They start by asking, “Who are we?”⁣
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Once that answer is clear, every creative decision becomes easier.⁣
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Identity isn’t something you design. It’s something you uncover.⁣
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#creativedirection #brandstrategy #designthinkingprocess #creativeleadership #visualidentitydesign taken in Miami, Florida by @iamronny.c
6
2 months ago
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