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Tarji Carter

@iamtarji

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📍Atlanta, GA
Founder + CEO @iamthefranchiseplayer
Co-Founder @thefranchisegame
Featured: @forbes @blackenterprise @thegrio @qsrmagazine @essence

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I am The Franchise Player.

• The Face of Franchising in the Black Community: Dedicated to bridging the wealth gap by empowering African-Americans with franchise education and opportunities.

• Creator of The Franchise Player: Providing top-tier franchise consultancy services and resources to aspiring business owners.

• Co-Founder of The Franchise Game: Established the first and only Franchise Symposium and Trade Show for underrepresented communities in the U.S., a platform to educate and connect future franchisees with industry leaders.

• 18+ Years of Experience: Expertise in franchise sales and development since 2008, working with some of the world’s most recognized brands.

• Unmatched Network of Resources: Connecting franchisees to critical tools for success, including real estate, construction, store design, franchise attorneys, supply chain management, and more.

Franchise ownership is about creating legacies, building wealth, and opening doors for the next generation. Did you know you can: Own the Real Estate, Own the Franchise and Invest in the Stock!? My mission is simple: to help us win in the game of ownership. Let’s play!

Register for my free newsletter. LINK IN BIO.

@iamthefranchiseplayer
@thefranchisegame

#TheFranchisePlayer #Franchising #BlackExcellence #WealthBuilding #OwnershipGoals #TargetFast taken in Atlanta, Georgia by @iamtarji

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2 years ago

Is your ego blocking your breakthrough?

Before people asked to pick my brain, I was the one asking ALL the questions. 👏🏾

I had to learn, make mistakes, and keep going…even when it was hard. Nearly 20 years in franchising later, those lessons help me guide others toward ownership.

Don’t let what you don’t know keep you from what you could become. Ask the question. Get the guidance. Take the first step.

Ready to explore franchise ownership? Visit the link in my bio and let’s talk.

@iamthefranchiseplayer

#TheFranchisePlayer #FranchiseOwnership by @iamtarji

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2 days ago

Yesterday’s conversation at Good Soil Forum was one we needed to have!

I had an amazing time moderating “Ownership: Who Builds It, Who Owns It, Who Works in It” with Marissa Allen and Terrence Maiden. From building a strong business to understanding the real estate decisions that shape its future, the information shared was valuable. And the thoughtful questions and engagement from the room made it even better.

Thank you to Lincoln Steffens and the Good Soil Forum team for the hospitality and the opportunity to pour into everyone who joined us.

Franchise ownership can be within reach for everyday people. It takes strategy, planning, and an opportunity that fits your goals and resources. At The Franchise Player, we provide the education, tools, resources, and connections to help you pursue ownership with confidence and work toward financial freedom.

Ready to explore your path? Visit the link in my bio, complete the contact form, and schedule a complimentary consultation. Let’s put a plan behind your vision!

@goodsoilforum
@lincolnsteffens
@iamthefranchiseplayer
@thefranchisegame

📸 @loveandlight718 taken in Irving Convention Center at Las Colinas by @iamtarji

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6 days ago

Athletes, don’t wait until your last game to plan your next move.

Jamal Mashburn turned NBA earnings into a business portfolio that has included Outback Steakhouse, Papa John’s and Dunkin’ franchises. His example shows what’s possible when money meets strategy.

Whether retirement is your choice or an injury makes the decision, start preparing while you’re still earning. Franchise ownership, approached with careful planning and the right team, can help build income beyond sports and a legacy for your family.

At The Franchise Player, we help you explore brands that fit your resources and goals, with professional guidance to make informed moves.

Your playing career has a clock. Start building your next chapter today.

Visit thefranchiseplayer.com⁠ and complete the contact form. Let’s get you on the path to ownership.

LINK IN BIO taken in Atlanta, GA by @iamtarji

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8 days ago

Sometimes, if you’re lucky…colleagues become family!

This…right here?! You’re looking at almost 20 years of friendship rooted in love, trust, respect, compassion, vulnerability, support and choosing to stay close…even when distance and time zones get in the way.

#AtlantaToGermanyWithLove by @iamtarji

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8 days ago

You can start small and grow into your potential. That’s a franchise ownership story more people need to hear.

Some brands are scaling with experienced operators. I also work with emerging brands ready to grow alongside everyday folks who want more control over their time, mental health and financial future.

Tomorrow, I’ll join the African-American Chamber of Commerce of Pennsylvania, New Jersey & Delaware for “Own the Opportunity: Black Business Ownership Through Franchising.”

I’m bringing 18+ years of franchise experience. You bring your questions. Let’s talk about your next move!

📅 Tuesday, October 6 | 11 a.m.–1 p.m.
📍 The Cira Centre, 2929 Arch Street, Philadelphia

Register and meet me there - LINK IN STORY

@official_aacc by @iamtarji

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10 days ago

Got to connect with Tarji, co-founder of Franchise Game, a company built to help underserved and underrepresented entrepreneurs actually get into franchise ownership.

This is the kind of connection I went to Dallas hoping to make.

A connection I never would have made if I hadn’t been brave enough to take the chance and show up. taken in Dallas Cowboys World Headquarers by @iamtarji

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14 days ago

I’m still taking this one in. I’ll be speaking at Good Soil Forum 2026 alongside Tyler Perry, Chairman T.D. Jakes, and so many people whose work I admire.

I know what it feels like to build something you believe in and need the right people, resources, and encouragement to keep going. That’s why I’m excited about this room. I’m coming to share what I’ve learned about creating more pathways to business ownership, and I hope to meet some of you there.

We’ll be together October 8–10 in the Dallas area. If you’ve been thinking about going, take this as your nudge to get your ticket.

Come find me when you get there!

goodsoilforum.com⁠ taken in Dallas, TX by @iamtarji

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20 days ago

Looking for an additional source of income without taking on a part-time job?

Join The Franchise Player Affiliate Program! Simply click the link to register and refer qualified candidates my way, all from the comfort of your phone. If your referral results in a signed Franchise Agreement or Store Development Agreement, you’ll receive a finder’s fee. It’s that simple!

Imagine getting paid for a simple introduction.

DM for the affiliate link! by @iamtarji

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a month ago

After seeing Red Boswell of IFPG on social media for years, it was so nice to finally meet him in person at The Franchise Game!

Congratulations, Red, on all your well-deserved success. And that shirt? I’m going to need to borrow it. It’s only right that The Franchise Player gets to wear it at least once! 😂 Thank you for the support, Red!

Contact us today to learn about upcoming events and opportunities using the LINK IN BIO.

@thefranchisegame by @iamtarji

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a month ago

A huge THANK YOU to everyone who showed up, participated, supported, and helped make The Franchise Game 2026 one for the books…your presence and support truly mean the world to us! 🎮❤️ - The Team

📸: @theandersonsp.s taken in Plano, TX by @iamtarji

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a month ago

How has it already been 30 days since The Franchise Game 2026?!

To everyone who joined us this year… You’ve Got Mail! 📬 We just sent out our post-event survey, and we’d truly appreciate you taking a few minutes to share your feedback. We value what you have to say, and your input helps us continue to grow and make The Franchise Game better each year.

It’s going to be hard to top TFG 2026, because y’all showed OUT! But trust me, we’re going to try. 😂

Planning for The Franchise Game 2027 has already started, and we’ve got a few upgrades and surprises up our sleeves.

See you in 2027! 🎮

📸: @theandersonsp.s taken in Yum! Restaurants International HQ by @iamtarji

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a month ago