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Syed Ibrar Hasnat

@ibrarsdump

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Image maker @body_shop.co
Previously Porto Rocha

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DECLARATION OF ESTABLISHMENT
BE IT KNOWN TO ALL PERSONS by these presents that Panther & Co. (hereinafter “the Company”) is hereby established as a design concept project, Est. MMXX.
WHEREAS the founder, Ibrar (hereinafter “the Designer”), is one of the two Indian designers to intern at Porto Rocha remotely, a recipient of the D&AD New Blood award, and a practitioner whose work spans across Porto Rocha, Body Shop, a design studio of Sausalito and many more;
AND WHEREAS the Designer has sustained a lifelong and incurable fascination with the motorcycle, a machine wherein every bolt constitutes a design decision;
NOW THEREFORE the Company shall reimagine motorcycles with the rigour customarily reserved for brands, upholding the principle of philosophy before pixels and intent before chrome.
IT IS FURTHER DECLARED that each concept shall be one of one, and that no machine herein shall be deemed ordinary.
So resolved and set forth this day. by @ibrarsdump

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2 days ago

by @ibrarsdump

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15 days ago

completing the series.

4 scenes, all made in the language of a 1970s cigarette ad; the same soft airbrush, the same pale blue, the same loving gloss on the object. that was the point. the craft that sold it can just as easily indict it.
made this while trying to quit. by @ibrarsdump

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17 days ago

The ad never showed this part.

Signal, 1974. Airbrush, pale blue, the object rendered more perfect than any object has ever been. by @ibrarsdump

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18 days ago