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April Parry | Social Media Coach & Marketing Agency(@icapitalize)'s profile avatar HD Profile

April Parry | Social Media Coach & Marketing Agency

@icapitalize

16.7K
followers
5244
following
Helping service providers turn content into clients ✨
12-week 1:1 mentoring + a content day
Learn what to post, how to edit & how to sell
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I have been SOOOOO excited to post these results 🥰🥰🥰🥰🥰🥰 10k followers in less than 60 days! Safe to say I am obsessed! They are my best results yet in the whole time of having this business 😍✨ I actually don’t have the screenshot of the followers being even less than the original 584 on this pic but hey ho you get the jist & the insights are on the next slides 🤣✨ When Harry and I started working together he was incredibly patient (some days). His posts were still getting around 50 likes, things were slow, and the page had previously been run completely wrong! He asked me when we met “can you get me viral like your other clients pages” 😂😂 I told him the same thing I tell everyone…yes maybe but it takes SOOOOOO much work from both sides it’s not just something that can be done overnight! Plus I never want to over promise and under deliver! We actually started with his clinic page first, because the engagement was a bit of a mess. So the first job was getting that into a much healthier place with better content, stronger reach and the right messaging! Figuring out what his audience wanted to see! Once that was moving properly, we made a real start on the academy page with strategic filming beginning 7th January 2026 ⬇️ From there we repeated the formats that worked, collaborated where it mattered, and kept the messaging very clear, we wanted to educate 🧠 Since then his inbox has been going crazy, the comment sections on his posts are full, and the academy page has now grown nearly 10k followers in less than 60 days… and it’s still climbing 🧗 Although Harry has always been busy, he had never been fully booked 6 months in advance. Now he has bookings right through to the end of Summer on both pages and we’re only in March! Which as a self-employed practitioner basically means half a year of guaranteed income ✅ This is what happens when content isn’t random! It’s planned. The client listens. They’re patient & they work with me. And when that happens… gorgeous gorgeous growth unfolds 💕😍 For all enquiries please DM! We currently have a waitlist for socials management, with our next one space available in May, and one more in June ✨ taken in Liverpool by @icapitalize
107
7 months ago
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You’ve invested in learning your craft…but does your social media make people want to BOOK YOU? 👀 Introducing CONTENT TO CLIENTS 🫢 my 12-week mentorship and your new social media best friend 🤍 Ask yourself… Do you know WHO you’re trying to attract? Does your content give them a reason to choose YOU? Can someone land on your page and instantly understand what you offer? Are you attracting potential clients… or just getting likes? Do you know what to film, how to edit it and what to say? Are your Stories starting conversations that lead to bookings? Do you know how to turn “how much?” into a paying client? Does your social media reflect the business you’re trying to build? Have you actually got a strategy… or are you posting and hoping? Have you spent THOUSANDS on courses learning your craft… but still don’t know how to promote what you’ve learnt? So many questions… and I’m here to help you work through every single one 🙋🏼‍♀️ I’ve spent 10 years building and growing businesses through social media, including my own. Now I’m sharing EVERYTHING I’ve learnt, tailored to YOUR business 🤭 A full content day together, professional filming and practical training …….. followed by 12 weeks of guidance on editing, posting, Stories and selling in your DMs 🎥 With weekly modules, live coaching, WhatsApp support and checks BEFORE your content goes out, I’ll be holding your hand every step of the way 🤍 The FIRST intake, starting JANUARY 2027, is now OPEN ✨ Don’t start 2027 the same way you started 2026… winging your social media and hoping this will be the year your business gets busy 👀 Start with a plan, confidence and me by your side 🫶🏻 Comment “CLIENTS” and let’s talk about your place 💭 taken in United Kingdom by @icapitalize
161
11 days ago
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What is it you’re actually waiting for?? 🫠🫠 2027 is 77 days away… I officially launched iCapitalize six years ago this November, but I’d been doing it on the side for years before that….. I’ve never really had a quiet period because one thing I’ve always done is show up on socials. Even if it was just through Stories. Especially when I started out, I made sure I was consistently on everyone’s feeds. I did everything I could to bring enquiries in! Letting people see me, understand what I do and build enough trust to enquire has always been a massive part of growing my business. As much as I’d love to delete the whole thing and go ghost… unfortunately, I can’t 😂 You don’t need to post every single day. But you DO need fresh content and a PLAN 🤓🤓 If you haven’t got a clue where to start with either… I AM HERE TO HELP!! 🫶🏻🫶🏻 People need to know you exist, what you offer and why they should choose YOU! They need to see something that looks the part and also FEELS the part in order to BUY… Don’t spend 2027 in the same position you’ve been in this year: being inconsistent, avoiding socials and winging it because you haven’t got the ideas, strategy or content 😌 My 12-week mentoring includes a content day where I film for you, a strategy built around YOUR business and me holding your hand through what to post, how to sell and how to turn your content into enquiries 🤏🏻 Stop waiting for a fully booked diary and a healthy bank account to come from a page you barely put any effort into 🤭🤭 Comment “CLIENTS” today for details on securing your mentoring space for 2027 💕💕 taken in Liverpool by @icapitalize
51
10 hours ago
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F*ck AI 😂 These results came before I even knew AI was a thing 😂 Social media managers these days don’t know how lucky they are 🫠 Quote someone telling me and @megannnn.lh to use it 4 years ago and I said “no doll it’s not organic” 🤣 Fk me why didn’t I at least try it out for caption help, I have SLAVEDDDDDDD since day dot 🤭 taken in Liverpool, United Kingdom by @icapitalize
122
3 days ago
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Your Instagram is your shop window… would YOU stop and have a look? 🫢 Before someone reads your captions or checks your prices, they’re looking at your feed. It should make them curious enough to stay… and clear enough that they immediately understand what you do, who you help and what they can buy!!! When someone lands on your page, it should be obvious straight away what you do, who you help and how to book or buy from you!!! Your bio needs to be clear, your feed needs to look inviting and your content needs to be bright, easy to understand and enticing enough to make them want to explore more… Do your post covers make them want to click? Does your bio tell them they’re in the right place? Can they easily find the treatments or services you offer??? Don’t make people work to figure out your business… make it easy for them to stay, get interested and take the next step! Your content should be bright, clear and visually exciting. Your posts should be written with care. If you put so much effort into your business, that effort needs to show on your page too!!! Speak to the actual person you want to book with you. Use the words she uses, answer the questions she asks and talk about the things she’s struggling with. She should read it and think, “That’s literally me.” And please… ditch the fully AI-generated images 😩 A little help with a caption is one thing, but generic images aren’t showing YOUR expertise, YOUR results or the experience someone’s paying you for!! Stop posting just to tick a box… a treatment picture, then a random graphic or something completely unrelated. Give people something they can follow and a reason to come back!!! You can be brilliant at what you do, but a stranger needs to SEE that before she’ll ever experience it…… Don’t waste another second staring at your business profile thinking, “I know this isn’t right… I could be making so much more from this…..” Our first wave of January mentoring students SOLD OUT in 24 hours!!! 🥹🔥 Comment “CLIENTS” for details on joining our March intake… and finally take control of your Instagram, with content you’re proud of and a by @icapitalize
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5 days ago
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Never been able to shut up since I was able to talk xxx by @icapitalize
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6 days ago
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Be careful though she may end up making more money than you 🫢 by @icapitalize
44
9 days ago
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The most amazing day educating 60 skin practitioners on everything I know about social media & content creation 🥹🫶🏻 Thank you Sophie @the_skinspecialist for asking me to be part of such an amazing day! And thank you to all the gorgeous girls who filled that room, snapped up tickets within minutes of them going live, and joined us on the livestream!! 🤭 It means SO much that you chose to spend your day learning from me. I could honestly talk about this stuff FOREVERRR 🤣 …….. so being in a room full of people who want to listen, learn & grow their businesses is such a lovely feeling 🥹 I hope you’ve all come away with ideas you are excited to put into practice, more confidence to show up & a clearer idea of how to turn your content into clients! Here’s to your busiest three months yet 💘😘✨ For all mentoring enquiries for January 2027 start comment “CLIENTS” below for info ℹ️ taken in Liverpool by @icapitalize
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12 days ago
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A little bit biased but….😝 Do you agree? Let me know in the comments ⤵️🫢 taken in Dubai Marina by @icapitalize
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22 days ago
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No words needed ❤️ 8 months work 🫠 This little screenshot just popped up n I’m obsessed 🫢 No words @harrymorley_academy 🥰🥰 Can’t wait to see where we are in another 8 months ❤️‍🔥❤️‍🔥 taken in Dubai,UAE by @icapitalize
44
24 days ago
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Instagram is such a highlight reel…..so here’s my non highlights 😂 not so 🆒 or clever 90% of the time 🤣 taken in United Arab Emirates by @icapitalize
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a month ago
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Turns out being a little bit unwell and a little bit high-functioning is actually the perfect combo x by @icapitalize
34
2 months ago
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