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@id___404

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Building identity ecosystems for artists and brands — structured through narrative and design.

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series_06: studies

Study 08
Album Treatment / Plè
“Reflection and Momentum” @jayanthony @pressple

An investigation into visual identity through two states: Reflection and Momentum.

Beginning with the emotional language of the music, the system moves through narrative, image, and material. Translating sound into a visual language that extends beyond the album itself.

From the principles that shape the identity to the objects and experiences that carry it forward.

status_____ Independent Research.

#ID404
#NarrativeResearch

Two states. One identity.
Stillness and movement define the visual world of PLÈ.

Defining the emotional premise of the project and the principles that guide its visual expression.

Album OS: reflection isolates the subject through light, stillness, and observation. Momentum releases the subject into movement, environment, and progression.

Principles: reflection reveals. Momentum advances. Ownership extends the world beyond the music itself.

Two visual states shape the image-making: controlled isolation and environmental movement

Translating the narrative into a visual system through framing, contrast, texture, and photographic language.

Reflection

Establishing reflection as a visual state. looking inward, revisiting memory, and observing what remains.

Momentum

Translating reflection into movement.
The past remains present, but no longer determines the direction forward.

A study in surface, contrast, and material expression.

Layering texture, gradient, and structure to create a surface that feels both preserved and altered.

Extending the visual language beyond the image and into objects, spaces, and tangible expressions of the identity.

Translating the identity into wearable forms without losing the visual language established by the music.

Extending the codes of PLÈ through form, material, and personal expression.

From visual system to physical touchpoint. by @id___404

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4 hours ago

series_06: studies

Study 07
Identity Study
“No Flags”* @andrepower

An independent identity study exploring the disappearance of national identity during moments of global convergence. Developed around Andre Power as a symbol of shared cultural frequency throughout the 2026 FIFA World Cup.

status_____ Independent Research.

#ID404
#NarrativeResearch

NARRATIVE

No flags.

Just frequency.

Andre Powers at the center, holding a system built from everywhere and reduced to one state.

Nothing to represent.
Nothing to separate.

Just shared signal.

CONTEXT

During the FIFA World Cup, identity is amplified everywhere.

This creates a space where it disappears.

EXPERIENCE

A city tuned to one frequency.

:( by @id___404

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2 months ago

series_06: studies

Study 08
Spatial Narrative
“Arrival Zone” @utopia.us

An independent identity study developed around Peder Cho’s evolving furniture practice, exploring reflection, transit, and temporary identity during the 2026 FIFA World Cup.

status_____ Independent Research.

#ID404
#NarrativeResearch by @id___404

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3 months ago

ROSE FEEL’D — Study 5/9/26

A campaign study exploring emotional pacing through digital zine format.

Built around four narrative chapters:

Isolation
Friction
Connection
Self-Love

The intention was to let emotion unfold through slower pacing, still imagery, captions, and sequential reading.

Each page acts as a fragment — studying the tension between what we were taught and what we actually feel.

Framework:
Narrative Architecture
Rollout Structure
Digital Zine System
Creative Direction / Production

Campaign live via @bjornsupremacy

#ID404
#NarrativeResearch
#CampaignStudy by @id___404

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5 months ago

series_06: studies

Study 06
Collection Narrative
THRESHOLD @tombogo

A narrative study exploring the moment identity shifts. Not by choice, but through inherited systems.

Using Tombogo as a subject, this case exists purely as research within ID-404.

An exploration, not a campaign.

#ID404
#NarrativeResearch by @id___404

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6 months ago

series_05: process / system

system note 05– "Identity Scrub Prelim @larrenwong"

before identity is spoken,
it is absorbed.

identity scrub is a process of extraction —
pulling apart what’s been layered over time,
then reconstructing it into something deliberate.

sound defines the feeling
sight defines the imprint
signal defines the movement

the result is not a look.

it’s a system. by @id___404

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6 months ago

series_05: process / system

system note 04– "Identity Scrub Prelim @jayanthony"

before identity is spoken,
it is absorbed.

identity scrub is a process of extraction —
pulling apart what’s been layered over time,
then reconstructing it into something deliberate.

sound defines the feeling
sight defines the imprint
signal defines the movement

the result is not a look.

it’s a system. by @id___404

3

1

6 months ago

INTERCEPT (technological) — Study 02

the machine observes.
the machine learns.

identity begins to reorganize
through technological perception.

Visual interpretation by @a.ga.ai
Conceptual direction by ID-404

#ID404
#NarrativeResearch
#ExperimentalFilm
#digitalart by @id___404

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7 months ago

series_04: perception

intercept_field 01 —
mind, machine, society, self awareness.

4-part narrative in formation.

#ID404
#NarrativeResearch
#ExperimentalFilm by @id___404

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8 months ago

INTERCEPT (psychological)— Study 01

Identity does not begin as expression.
It begins inside structure.

Before choice, before authorship —
there are systems shaping perception, behavior, and self-image.

This first study explores psychological interception:
identity contained, repeated, and processed before it becomes visible.

Visual interpretation by @lerabo @leravolgare
Conceptual direction by ID-404

ID-404 Narrative Research Series
Further studies forthcoming.
#ID404
#NarrativeResearch
#ExperimentalFilm by @id___404

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8 months ago

INTERCEPT(psychological)— Study 01

Identity is first encountered inside structure —
before it becomes self-determined.

Study 01 explores psychological interception:
the invisible boundaries that shape identity before choice appears.

Visual interpretation by @lerabo @leravolgare
ID-404 Narrative Research Series. by @id___404

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1

8 months ago

series_05: process / system

system note 03

building systems that allow identity to scale without distortion. by @id___404

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9 months ago