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Ieva Valule

@ievavalule

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Exploring digital pathology & creating work that resonates with contemporary culture.

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super happy to share my latest showreel 🎬

While editing this reel, I realized not only how far my skills have come, but how true I’ve stayed to my nature. I’ve had the chance to collaborate with incredible people, and it still blows my mind that some of my dream clients are now just... my clients 🫶

I’m also sharing this part of the journey in more detail on my portfolio at ievavalule.com 🧃

And yes, you can absolutely be cheeky and send me a message, I’m open to work 👩🏻‍💻 taken in Amsterdam, Netherlands by @ievavalule

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a year ago

@kiri.sulke new website just dropped, and it’s as indulgent, juicy and bold as you’d expect from someone who never actually expected to teach yoga. Who had to find her way in and out of a cult before building the kind of permissive practice she could stand behind: “embodied yoga for interesting people.” 🕯️🐇

Read her story, where to find her, and all about her next events. There’s even a free guide to ritualising your life in there, which, honestly? Needed. And instead of another newsletter in your inbox, Kiri’s sending real postcards. Give her your address. 💌

🕸️web / identity / art direction @ievavalule
📸photography @sophienawratil by @ievavalule

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5 months ago

Look what I found in my hard drive 🥹 reaching these milestones on this journey with my friends was so precious, can’t thank enough to each one but especially @ievavalule @nexaslin @yamunaforzani @killjeremy for this day and the sweet company of this day @atifjadelkarim & @visualbyhuib for the for cam 🩷

🎥 @visualbyhuib & @ievavalule by @ievavalule

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7 months ago

enjoyed supporting @sviests911 with concept and production of the @rigafashionweek show in collaboration with @sexystyle_eu ⚔️ ⚔️⚔️ congrats to my team and all the muses! always a great fun and pleasure working with you @hatanzeysky @ievavalule @nuclearvintere

pics: Mark Litvyakov and Sergejs Hatanzeiskis
vid cuts: @maxk.prod @gravis.visuals @reflectiwe @extyrnal taken in Riga Fashion Week by @ievavalule

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10 months ago

@dutchdesignweek 25’ complete. eindhoven really tastes better after a little distance 😋🩰

the most delicious highlight of the week was the show 𝒶𝓁𝓁 𝓎𝑜𝓊 𝒸𝒶𝓃 𝑒𝒶𝓉 🥛🍰 which i had the blessing to be part of. each designer/artist took on the role of a societal chef, serving dishes that question our daily cravings, with one requirement, the piece had to fit on a single serving tray 🍽️

the curators @nexaslin @femke__h @fedoraboonaert said it best: “we fill up our plates to make sure we don’t miss a thing. we want an extra spoonful of that perfect body, a serving of that big promotion, and some sprinklings of love on top.” 🤤

here’s a taste of some delicious highlights 🥣
1. me and my guided breath frequency device
2. @allyoucaneat_ddw the show
3. another guided breath frequency device
4. @mattiappp
5. @studio_co_pain__
6. @nssfabb
7. @bbaietto
8. @v4ngosia
9. @benze.de.ream
10. @shaimans
11. @demc__ @claerira
12. @666ultracorpo999
13. @mikaschalks
14. @sietskezandbergen
15. @nolab_ taken in Dutch Design Week by @ievavalule

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a year ago

ALL YOU CAN EAT presents: Ieva Valule, a tastemaker and digital pathology researcher exploring how technology shapes our emotional landscape. Her practice alternates between design, film, and speculative research, moving fluidly across mediums to explore wellbeing and attention in
an overstimulated world. by @ievavalule

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a year ago

𝒷𝑒𝑒𝓃 𝒷𝓊𝓈𝓎 𝒷𝓊𝒾𝓁𝒹𝒾𝓃𝑔 𝒶 𝒹𝒾𝓋𝒶 🤍👩🏽‍🦳 art directed a full visual and motion identity for berlin/amsterdam-based producer and dj @spacerwomann 🩶💿
a vision shaped by euphoria at its most theatrical. her look turns nightlife into ceremony 🌬️🪩 inspired by her turkish heritage, yet worshipping the future. we built a world that breathes salty air, shimmer, and mediterranean waves.
her sound is hard, her look is light. resisting the darkness of the scene. a full surrender to ecstasy, light, and raw hypnotic trance. the kind of look that makes the club believe in ｈｅａｖｅｎ again 🪽🪽🪽 taken in Berlin, Deutschland by @ievavalule

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a year ago

a new online home for chloe baio, yoga teacher, entrepreneur, and former dancer. her whole practice is about joy as the method, not the afterthought, so the site had to carry that same energy. warm, magnetic, unapologetic.

cyanotype blues meet golden hour glow, layered with vintage photography of marine vibes. it feels like stepping into her world. bold and yet made to linger in.

⋆｡𖦹 °.🐚⋆❀˖°

see the full project live at chloebaio.com

#webdesign #branding #yoga taken in The Hague, Netherlands by @ievavalule

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a year ago

proud to be part of this wildly talented bunch. the exhibit is stunning and almost all of it is female 💅🏻

you’ll find all the @kazerneehv design award 2025 nominee projects in one space, alongside an update on the back to the flax project + new work by contempo gallery.

midissage opens:
🗓️ thursday, 26 june
⏰ from 17:00 hrs
feel free to ask me for the rsvp link 🪭

🫧 the show is free to visit and runs through september 2025

i know some of my international friends can’t make it in person, so i’m sharing other nominees’ incredible projects here too 🌀🖇️

📍 paradijslaan 2–8, 5611 kn eindhoven taken in Kazerne by @ievavalule

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a year ago

for sure one of the best things that happened to me this may was being part of 𝓉𝒽𝑒 𝓊𝓁𝓉𝒾𝓂𝒶𝓉𝑒 𝒹𝓇𝑒𝒶𝓂 𝓂𝒾𝓍 with my film 🤍🪽

@nexaslin @mattiappp @yamunaforzani @representedby.agency @dakota.magdalena.mokhammad @jacobolvik @celinehurka @3rdline.swallowtailbutterfly @jujulove_official @notajpeg

deeply grateful to share space with this stunning mix of artists. biggest love to @yamunaforzani for dreaming it up and for always supporting her community.

the show is still on until june 8 at @loods6 in amsterdam. if you’re around, go see it. and if i may give a little tip, you really want to be there on june 8 for the food performance by @mattiappp . it starts at 16:00 and goes until 19:00

ᘏ ⑅ ᘏ ഒ zᶻ
꒰˶ - ˕ -꒱ ⌒)ᦱ

🥣💫 see you there

thank you amazing @sophiealexa_photo for capturing the vibe taken in Loods 6 by @ievavalule

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a year ago

grateful to collab with incredible women like
@antonialingemann whose work and teaching i believe in deeply. nothing compares to turning someone’s vision into something real. this is where i feel most free 🌼 taken in Berlin, Germany by @ievavalule

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a year ago

Ieva Valule
Y’all got adHD

Who would not claim a disorder in an age of craze?

Y’all Got adHD explores the chaotic reality of InfoHuntress, a graphic designer self-diagnosed with ADHD. With the help of an ally named Freudly, she dives into a society obsessed with doom-scrolling and productivity. Together, they peel back the layers of a fever dream within the Cognitive Capitalism Company, an enterprise that turns life into a relentless game of maximisation and optimisation. The film invites viewers to see themselves in the caricatures formed by an algorithm that merges cultural symbols and psychological motifs. The narrative examines ADHD not as a personal pathology, but as a cultural marker, reflecting an era obsessed with efficiency.

Ieva Valule is a designer, tastemaker, and ‘digital pathology researcher’ working at the intersection of technology, wellness, and contemporary media. Her research looks at how self-optimization and productivity narratives shape how we see ourselves. With experience in advertising and digital storytelling, she gained insight into how networked media companies operate. This knowledge now fuels her critical and independent research. Her visual language is bold, satirical, and rooted in contemporary critique. She is committed to culturally relevant work that challenges and reframes dominant narratives.

@ievavalule taken in Kazerne by @ievavalule

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a year ago