Instagram story viewer> @illamhum> Posts
láma(@illamhum)'s profile avatar HD Profile

láma

@illamhum

14K
followers
723
following
Design Studio | @oddish.sa
Based in Saudi Arabia
POSTS STORIES REELS TAGGED
Download All
RUK is built around an unexpected balance between the strength of stone, the organic form of a pear, and the warmth of coffee. The name expresses permanence, while the visual language combines soft silhouettes with raw, stone-inspired textures. Olive and brown reflect coffee and earth, balanced by ivory and subtle accents for a warm, contemporary feel. The result is an identity that feels grounded yet gentle created for moments best enjoyed slowly. @ruk.ksa —— [ Visual brand identity & Packaging design system dev, Art Direction ] RUK® ©2026 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
62
a month ago
Download
SOCHL is built on a restrained design approach that rethinks the visual language of burger brands. The concept shifts the focus from product to interaction, translating shared moments into a clean, structured visual system. A minimal color palette anchors the identity, using soft neutrals with controlled accents that reference flavor without overwhelming the composition. Packaging follows the same direction defined by scale, negative space, and precise typography, creating presence through simplicity rather than excess. —— @sochl.sa [ Visual brand identity & Packaging design system dev, Art Direction ] SOCHL® ©2026 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
22
6 months ago
Download
GLYD is bodycare, redefined for a new standard. Our innovative, nourishing formulas do more than just care for your skin—they transform it, leaving it soft, glowing, and nourished with minimal effort. Clean, vegan, cruelty-free, and clinically tested, every award-winning product delivers on its promise. We’re not just another bodycare brand; we’re the future of self-care. GLYD’s identity blends softness with precision. The logo is geometric but human, minimal yet distinctive. Typography is quiet and confident, supporting a clean and modern system. Colors balance clinical freshness (mint, lavender) with warmth (nude tones). Packaging was built from scratch—ergonomic, minimal, and intentional. Every design choice serves a purpose: to make self-care feel effortless. ————— [ Visual brand identity & Packaging design system dev, Art Direction , 3D Design ] GLYD® ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
38
a year ago
Download
“From Scratch” is a distinctive project aimed at providing a unique experience in the world of coffee, pastries, and baked goods. It is built on the concept of preparation from scratch, meaning that all products are made by hand using natural ingredients and traditional methods that ensure quality and authentic flavors. The project is driven by the idea of enhancing craftsmanship and innovation, where each handcrafted piece is considered a complete work of art. —— @fromscratch.sa [ Visual brand identity & Packaging design system dev, Art Direction ] Fromscratch® ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
17
a year ago
Download
MoodHouse is a specialty coffee roastery focused on premium-quality beans and refined presentation. Its visual identity blends modern minimalism with cultural depth, using warm tones and elegant typography to express the brand’s craftsmanship. The brandmark features a running gazelle or Arabian oryx, symbolizing purity, grace, and momentum. From packaging to product containers, every element is curated to deliver a rich and elevated sensory experience ————— @moodhouse.sa [ Visual brand identity & Packaging design system dev, Art Direction , 3D Design ] MoodHouse® ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
8
a year ago
Download
ARETE is a skincare brand crafted around a single philosophy: gentle care with uncompromising performance. The identity reflects this through minimal, clean visuals, calming color palettes, and tactile packaging that embodies both purity and efficacy. Every design choice — from the custom logotype to the symbolic mark — reinforces the idea that true beauty starts with thoughtful care and honest results. This project is close to my heart, created for my sister Ghzl غَزل and built with an obsessive attention to detail to represent her dedication to clean, science-backed skincare. It’s an exploration of balance: modern yet warm, clinical yet human. ————— For full project ( link in bio ) [ Visual brand identity & Packaging design system dev, Art Direction , 3D Design ] . ARETE® . ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
21
a year ago
Download
SOLID SOTNE 🍸🧈🍒💍❣️ __ The Balance Between Classic and Contemporary This project aims to provide a unique experience that reflects luxury and natural beauty, with a focus on the fine details that make each piece special. It was important to find a balance between traditional design and modern touches, which required a thorough study of current trends and an understanding of the target market. . [ Visual brand identity & Packaging design system dev, Art Direction ] . ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED For full project ( link in bio ) by @illamhum
3
2 years ago
Download
OldStorme🌪️🧝🏻‍♀️🍕🐸🧚🏻💙 I was tasked with creating a vibrant brand of Neapolitan pizza restaurants aimed at young adults over 20. I dove into every aspect of this brand, crafting everything from the name and logo to the identity, product design, secondary packaging, copy, and digital elements. The goal? To make everything look refreshingly simple and straightforward! A key part of the brief was ensuring that people could easily recognize the brand, even without seeing the logo. To achieve this, I developed a bold typographic and color system that not only meets this need but also exudes elegance and fun! . [ Visual brand identity & Packaging design system dev, Art Direction ] . ©2025 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
18
2 years ago
Download
SCORE 🍔🌟🧡📀 The scope of work included the development of a complete brand identity. This process involved creating the brand’s identity and applying it to packaging, uniforms, branding guidelines. SCORE® Savor the moment @score.eatery . [ Visual identity & Packaging design system dev ] . ©2024 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
9
2 years ago
Download
PHORMS 🧩🛋️💫🪑🌈 [ Imaginative design of obsessive quality ] Born from a passion for progressive thinking, furniture brand PHORMS. Their uniqueness can be found in the touch of eccentricity they add to their timeless designs, creating contemporary living pieces that offer comfort for life. so i worked closely to create a seamless brand experience from tone of voice, graphic identity, brand positioning, photography and art direction to the digital and physical spaces. - For full project ( link in bio ) [ Visual brand identity & Packaging design system dev, Art Direction ] PHORMS® Imaginative design of obsessive quality . ©2024 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
11
2 years ago
Download
al Bahaar Bazaar 💝💕🍑🕯️🌅 هدايا للأم الفريدة من نوعها مع اقتراب عيد الأم لايسعنا ألا نفكّر في مدى اختلاف هذا اليوم بالنسبة لنا . ولأن الأم هي ملكة القلب فقد صممت مجموعة هدايا من الشموع ذات المكونات الطبيعية لهذا اليوم المميز، والتي كانت مستوحاة من الأميرات والعصر الفيكتوري والنعومة والجمال وكانها تصف الأم بحد ذاتها .لذلك، قمت بتنفيذ التصميم لمنحنا نظرة عن قرب على جمال هذا اليوم على وجه الخصوص . [ Packaging design system dev, Art Direction ] . ©2024 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
10
2 years ago
Download
FORMI® [ DARE TO BE DIFFERENT ] The concept behind FORMI® Label is to present the Arab attire in a new light. It is centered around the feminine and delicate side of a woman, while keeping practicality and comfort in mind. This makes FORMI®’ designs suitable for an array of occasions.combining unique light fabrics, innovative embroidery and hand beaded work is FORMI® signature. The result is classically simple pieces that beautifully compliment the lifestyle of the professional women. The women who wear FORMI® is an elegant modernist woman, wanting to excel every day in everything. FORMI® designs are intended for independent working women in the Arab world especially the Arabian Gulf. . [ Visual brand identity & Packaging design system dev, Art Direction ] FORMI® DARE TO BE DIFFERENT . ©2024 LAMAALHUMAIDI®. ALL RIGHTS RESERVED by @illamhum
8
2 years ago
Download
×

Download all media on this page

Photos Videos
back to up