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Ronnell Richards

@imabusiness.man

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Award Winning Entrepreneur | Speaker | Sales Influencer | Business&Bourbon Founder| Author- Shut The Hell Up And Sell | 200k Online Students

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95% of Agentic AI projects deliver no financial return.

Want to know why?

Better than that want to know how to get into the top 5%?

Check this out👉https://www.backstory.ai/events/build-vs-buy-the-framework-on-demand

Backstory by @imabusiness.man

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2 months ago

Allow me to reintroduce myself. #entrepreneur #sales #salestrainer #blackfamily #entrepreneurship by @imabusiness.man

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2 months ago

Today is the day — my new #LinkedInLearning course on relationship-centric sales is available NOW!

If you know anything about me, it’ll come as no surprise when I say that I believe building strong, trust-based relationships is the key to success in this industry. It has helped me reach the highest highs of my career and offered me the resilience to bounce back from the lows. This course shares the details of how you can use #RelationshipCentricSales to build stronger relationships, close more deals, and bring the joy back to your sales career. I’ll see you in class! Register now through the link in our bio!

#salescourse #salestraining #salesclass #channelsales #channelpartners #salessuccess by @imabusiness.man

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3 years ago

One question to end your week.

Am I actually training? Or just showing up to more games?

More calls is not more practice. If nobody watched the film, you just repeated last week.

Pick one call from this week. Watch it back. Find one thing to fix.

That's training.

Free course. Link in bio.

#Sales #SalesTraining #SellLikeAnAthlete by @imabusiness.man

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an hour ago

#salestips #success #salestraining #entrepreneurship #ronnellrichards by @imabusiness.man

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4 hours ago

Talent may get you noticed.

Discipline is what's going to get you paid.

Managers hire for competitiveness and charisma. That gets you in the door.

Practice. Preparation. Watching the film. That is what keeps you there.

Sell Like an Athlete is a free course for sellers who want the habits, not just the highlight reel.

Free course: salesathlete.ronnellrichards.com

#Sales #SalesTraining #SellLikeAnAthlete Sell Like an Athlete, free course. Talent may get you noticed. Discipline is what's going to get you paid. A laptop and call headset beside a kettlebell on a gym floor. Ronnell Richards. by @imabusiness.man

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7 hours ago

Warm up. Put in the reps. Watch the film.

That's the whole system. Every athlete knows it. Most sellers skip all three.

Then they wonder why year five looks like year one.

Talent may get you noticed. Discipline gets you paid.

Free course. Link in bio.

#Sales #SalesTraining #SellLikeAnAthlete by @imabusiness.man

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a day ago

51% of B2B software buyers now start their research with an AI chatbot more often than Google.

Your buyer is building a shortlist before you know they exist.

Managed IT? Everybody has it. Cybersecurity? Everybody says they do it. Nice website? Your competitor bought one too.

Your services are not separating you. Your client experience is. And your reviews are the only public evidence of it.

If your customers love you and nobody is saying so in public, you look exactly like everybody else.

Module 4 of The MSP Growth Stack puts reviews on a system. The whole course is free.

The free course and playbook are at the link in my bio.

Disclosure: I'm a HighLevel partner and I build these systems on their platform. The tool supports the strategy. The tool is not the strategy.

Source: G2, 2026 AI Search Insight Report.

#MSP #ManagedServices #MSPGrowth The MSP Growth Stack, free course. 51% of B2B software buyers start their research with an AI chatbot more often than Google. Your buyer is building a shortlist before you know they exist. Source: G2, 2026 AI Search Insight Report. by @imabusiness.man

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a day ago

Talent may get you noticed.

Discipline gets you paid.

Charm opens the door. The work closes the deal.

The sellers who last are the ones who train when nobody is watching.

Free course. Link in bio.

#Sales #SalesTraining #SellLikeAnAthlete by @imabusiness.man

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2 days ago

Start the year with a hundred clients. A dozen can be gone before it ends.

Average annual MSP client churn is around 12%. Twelve clients at $2,000 a month is $288,000 of recurring revenue walking out the back door in a year.

That is not a retention conversation anymore. That is your growth plan quietly failing.

Watch the QBR. When a client who used to attend stops showing up, I do not see a scheduling problem. I see a retention signal.

Module 3 of The MSP Growth Stack puts the QBR on a system. The whole course is free.

The free course and playbook are at the link in my bio.

Disclosure: I'm a HighLevel partner and I build these systems on their platform. The tool supports the strategy. The tool is not the strategy.

Source: Rewired MSP.

#MSP #ManagedServices #MSPGrowth by @imabusiness.man

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2 days ago

Training is going back and watching the film.

Every great athlete watches film. Most sellers never review their own calls.

That is where the lessons are. What you said. What you missed. What you would do differently next time.

Competing is showing up to the call. Training is preparing before it and going back to watch the film after.

Sell Like an Athlete is a free course.

Free course: salesathlete.ronnellrichards.com

#Sales #SalesTraining #SellLikeAnAthlete Sell Like an Athlete, free course. Training is going back and watching the film. A projector beam over empty seats in a film room. Ronnell Richards. by @imabusiness.man

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3 days ago

Nobody walks into the gym and maxes out cold.

Sellers walk into the biggest call of their week cold all the time.

Competing is showing up. Training is preparing.

Five minutes of reps before you dial. Say the opener out loud. Run the objection you hate.

Then go compete.

Free course. Link in bio.

#Sales #SalesTraining #SellLikeAnAthlete by @imabusiness.man

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4 days ago