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SORRYIMBUSY®

@imbusy

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Available online now. by @imbusy
6
3 days ago
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Available online now. Two new colours in our Heritage Hoodie. Made from 100% organic cotton, garment dyed and washed down for a perfectly faded finish. They’re heavyweight with a buttery-soft hand feel. by @imbusy
11
3 days ago
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Find out why models love working with us 🫶🏽 by @imbusy
27
4 days ago
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Our Heritage Hoodie & Zip in Washed Brown 🍫 Coming Thursday at 7PM AEDT by @imbusy
7
4 days ago
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Our Heritage Hoodie & Zip in Washed Pink 🎀 Coming Thursday at 7PM AEDT by @imbusy
19
5 days ago
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Here we go again by @imbusy
34
6 days ago
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Bessie is 175cm and wears a size small for a relaxed fit. by @imbusy
0
15 days ago
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Thank you thank you thank you thank you thank you thank you thank you. Hope you love them 🫶🏽 by @imbusy
2
23 days ago
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Our Navy All Over Zip with @bessiboo___ by @imbusy
4
21 days ago
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Our Navy All Over Zip is available online now. by @imbusy
8
24 days ago
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Big news. It’s navy. Navy All Over Zip available online tomorrow at 6PM AEST. by @imbusy
27
25 days ago
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Guide: How to LARP as a clothing brand in 2026. This one’s for all the brand owners doing the most for absolutely no reason. Tomorrow we’ll finally reveal the colour of our new All Over Zip. Until then, here’s a behind the scenes look at all the incredibly serious work that got us here. Big day for colour tomorrow. Step 1: Moodboards Print out as many vaguely relevant images as possible. Whether they actually inspired the product is irrelevant. Step 2: Tech Packs Reverse engineer these after the product is finished. The information doesn’t matter, it just needs to look technical. Add handwritten notes and corrections to things that were never actually revised. Step 2: Tech Packs Reverse engineer these after the product is finished. The information doesn’t matter, it just needs to look technical. Add handwritten notes and corrections to things that were never actually revised. Step 3: Pantone Books Non-negotiable. Leave them open somewhere visible so people know you understand colour. Step 3: Pantone Books Non-negotiable. Leave them open somewhere visible so people know you understand colour. Step 4: Product Analysis Print the exact same product image at least 13 times. Scatter them across a table and study them individually. Step 4: Product Analysis Print the exact same product image at least 13 times. Scatter them across a table and study them individually. Step 5: Creative Direction Take everything from Step 4, make it A4 and print it another 60 times. Mount to several large boards and stand in front of them looking contemplative. Step 5: Creative Direction Take everything from Step 4, make it A4 and print it another 60 times. Mount to several large boards and stand in front of them looking contemplative. Step 6: Logo Development Open the existing logo in Illustrator. Zoom in far enough that it looks like you’re changing something. Step 7: Brainstorming Write down things you already know in question form. Spread them across an entire wall. Summary: Basically, make the product first. Construct an elaborate creative process around it afterwards. by @imbusy
23
a month ago
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