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IMPARI = unequal by Jana Heinemann

@impari_moda

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IMPARI ≠ WITH[out]WASTE
Sustainably handcrafted fashion
Store in Berlin:

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ANIMA ≠ FOR THE TOTALITY OF LIFE @berlinfashionwe

Softness meets resistance.
Organic form meets engineered process.
Traditional technique meets digital creation.

ANIMA holds these tensions open.
Unresolved.
Alive in the space between.

Garments in constant motion.
Constantly changing.
Constantly alive.
Constantly reforming.

Body and clothes become part of the living system together.
Interconnected.

Not only worn.
Felt.

Photographer: @andreashofrichter taken in Hotel MOA Berlin by @impari_moda

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14

18 days ago

ANIMA ≠ FOR THE TOTALITY OF LIFE @berlinfashionwe

Softness meets resistance.
Organic form meets engineered process.
Traditional technique meets digital creation.

ANIMA holds these tensions open.
Unresolved.
Alive in the space between.

Garments in constant motion.
Constantly changing.
Constantly alive.
Constantly reforming.

Body and clothes become part of the living system together.
Interconnected.

Not only worn.
Felt.

Photographer: @andreashofrichter taken in Hotel MOA Berlin by @impari_moda

3

9

18 days ago

ANIMA ≠ FOR THE TOTALITY OF LIFE @berlinfashionwe

Before these pieces, there was plastic.
Discarded. Not lost.

What the world calls waste, we call origin.

Life moves through matter, through objects, through environments.
It remains within the things we create, use, and pass on.

In ANIMA, material arrives with its history intact.
Not as a label. As a presence.
It carries everything that came before.

What dissolved in one form
began reforming in another.

Every piece begins where something ended.

Photographer: @andreashofrichter Runway taken in Hotel MOA Berlin by @impari_moda

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22

19 days ago

ANIMA ≠ FOR THE TOTALITY OF LIFE
@berlinfashionwe

Some stories can’t be told in 30 seconds.

This is only the beginning!

On Sunday, July 26th at 7:00 PM (CEST), we invite you to experience the complete ANIMA Runway Film on YouTube.

ANIMA
A new era.

Link in bio
https://youtu.be/0t3ZbdC0rqk

Designer & Creative Director
@jana_ms.impari

Head of Styling & Creative Director
@zett_michael

Film Production Director
@lupo.studiio

Camera Operators
@maxbenning.mp4
@jb_movingimage
@j.o.s.h_king

Music Producer & Live Performance
@aron.abraham_

Live Performance
@dareel_marley

Models

Ella @ellamacwilliams_
Nils @nils
Zaara @zaara.valladares
Deji @deji.omolade
Emilie @emiliee.z
Meyron @meyron_
Lois @loiskoppendraaier
Alexia @alexiakordas
Fatoumata K. @fa2.kaba
Shaden @activeshaden
Trish @trishxma
Marc @marcpanero
Daniela @da.do.di.du
Aliou @latyr_cg
Laurenz @laurenzzz.o
Sebit @sebitj
Fatou N. @am.ndure
Julia @juliasmirnv
Duy @kelvinxtdv

Head of Hair & Make-up
@jasminarnold_

Hair
@zeezeedoes
@jana.vonoheimbrosta

Make-up
@jasplz
@waivek
@makeup.bln

Head of Atelier
@hamed_nekui_

Head of Special Design & Production Assistant
@re_new.nature_

Special Design Assistant
@mariapiasoria

Atelier Assistants
@esillendts
@kirae
@ausugte
@ms_lmadlala
@kiana
@sarah
@mariellia

Show Producer, Head of Cooperation, PR & Guest Management
@ali.hourii

Show Assistant
@ny

Casting, PR & Guest Management
@96studiocreation

Head of Guest Management
@charmainelagob

Casting Assistant
@michaelxleonardo

Styling Assistant
@maggiew

Dresser
@mphoentle.n

Location
@moaberlin

Models tagged in the film.

Partners
@latitude52n
@orgaenic.lifestyle
@blueprint
@moaberlin

#IMPARI #ANIMA #BerlinFashionWeek #RunwayFilm #fashionfilm taken in Hotel MOA Berlin by @impari_moda

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14

2 days ago

IMPARI SS27 ANIMA ‡ FOR THE TOTALITY OF LIFE
@impari_moda @berlinfashionwe

Talent: @activeshaden
Head of Hair and Make-up: @jasminarnold_
Hair: @zeezeedoes @jana.vonoheimbrosta
Make-up: @jasplz @waivek @makeup.bln
Photography: @ken.dumevi taken in Berlin Fashion Week by @impari_moda

3

8

6 days ago

The runway lasts minutes. These moments carry everything.

Backstage at ANIMA @berlinfashionwe

Designer & Creative Director
@jana_ms.impari

Head of Styling & Creative Director
@zett_michael

Film Production Director
@lupo.studiio

Camera Operators
@maxbenning.mp4
@jb_movingimage
@j.o.s.h_king

Music Producer & Live Performance
@aron.abraham_

Live Performance
@dareel_marley

Head of Hair & Make-up
@jasminarnold_

Hair
@zeezeedoes
@jana.vonoheimbrosta

Make-up
@jasplz
@waivek
@makeup.bln

Head of Atelier
@hamed_nekui_

Head of Spatial Design & Production Assistant
@re_new.nature_

Spatial Design Assistant
@mariapiasoria

Atelier Assistants
@esillendts
@kirae
@ausugte
@ms_lmadlala
@kiana
@sarah
@mariellia

Show Producer, Head of Cooperation, PR & Guest Management
@ali.hourii

Show Assistant
@ny

Casting, PR & Guest Management
@96studiocreation

Head of Guest Management
@charmainelagob

Casting Assistant
@michaelxleonardo

Styling Assistant
@maggiew

Dresser
@mphoentle.n

Location
@moaberlin

Models tagged in the film.

Partners
@latitude52n
@orgaenic.lifestyle
@blueprint
@moaberlin taken in Hotel MOA Berlin by @impari_moda

725

10

7 days ago

Our Jewelry collection is now live on the ORGÆNIC.shop. ✨

Discover our exclusive earrings, created from @impari_moda , now available on our shop.

Minimal design. Thoughtfully crafted.
Made to be worn every day.

#ORGÆNIC #IMPARI #JewelryDesign #Earrings MinimalJewelry SustainableStyle NewCollection taken in Berlin, Deutschland by @impari_moda

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6

7 days ago

IMPARI × ORGÆNIC Lifestyle –
Jewelry Collection Drop | 18.07.2026

Some encounters aren’t a coincidence—they’re built on shared values.

@impari_moda and @orgaenic.lifestyle came together because we believe in the same philosophy: quality over quantity, timeless design over passing trends, and meaningful pieces over mass production.

We believe true aesthetics come from authenticity—and that what we wear should reflect who we are and the stories we carry.

That shared mindset became the foundation of our exclusive Jewelry Collection.

What makes this collection special? Every piece is crafted from unique atelier material fragments, making each one completely one of a kind. Every design carries its own texture, character, and story.

These aren’t just pieces of jewelry.

They’re a statement.
A part of your story.

✨ Drops 18.07.2026 taken in Berlin Germany by @impari_moda

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10 days ago

ANIMA ≠ FOR THE TOTALITY OF LIFE @berlinfashionwe

Every face in the room became part of the story.

A room full of conversations, quiet moments, bold looks, familiar faces, and new connections. The runway may have been the stage, but the energy came from everyone who showed up and made the night what it was.

To those who experienced ANIMA with us, you weren’t just in the audience, you were part of the atmosphere.

Until we meet again. 🖤
IMPARI

A new era.

Designer & Creative Director
@jana_ms.impari

Head of Styling & Creative Director
@zett_michael

Film Production Director
@lupo.studiio

Camera Operators
@maxbenning.mp4
@jb_movingimage
@j.o.s.h_king

Music Producer & Live Performance
@aron.abraham_

Live Performance
@dareel_marley

Head of Hair & Make-up
@jasminarnold_

Hair
@zeezeedoes
@jana.vonoheimbrosta

Make-up
@jasplz
@waivek
@makeup.bln

Head of Atelier
@hamed_nekui_

Head of Special Design & Production Assistant
@re_new.nature_

Special Design Assistant
@mariapiasoria

Atelier Assistants
@esillendts
@kirae
@ausugte
@ms_lmadlala
@kiana
@sarah
@mariellia

Show Producer, Head of Cooperation, PR & Guest Management
@ali.hourii

Show Assistant
@ny

Casting, PR & Guest Management
@96studiocreation

Head of Guest Management
@charmainelagob

Casting Assistant
@michaelxleonardo

Styling Assistant
@maggiew

Dresser
@mphoentle.n

Location
@moaberlin

Models tagged in the film.

Partners
@latitude52n
@orgaenic.lifestyle
@blueprint
@moaberlin taken in Hotel MOA Berlin by @impari_moda

656

27

10 days ago

ANIMA ≠ FOR THE TOTALITY OF LIFE @berlinfashionwe

Nothing disappears.
Everything transforms.

What we call an ending is often only a change in form.

OLD ANIMA.
NEW ANIMA.

Not two beginnings.
Not two endings.

One life force, moving through different expressions.

The unseen becomes seen.
The inner becomes outer.

ANIMA exists in both at once, holding memory and possibility, what was and what is becoming.

When we recognize ourselves as part of the cycle, the system is no longer separate from us. It becomes identity.

Circularity is not a method.
It is a way of being.

IMPARI

A new era.

Designer & Creative Director
@jana_ms.impari

Head of Styling & Creative Director
@zett_michael

Film Production Director
@lupo.studiio

Camera Operators
@maxbenning.mp4
@jb_movingimage
@j.o.s.h_king

Music Producer & Live Performance
@aron.abraham_

Live Performance
@dareel_marley

Head of Hair & Make-up
@jasminarnold_

Hair
@zeezeedoes
@jana.vonoheimbrosta

Make-up
@jasplz
@waivek
@makeup.bln

Head of Atelier
@hamed_nekui_

Head of Spatial Design & Production Assistant
@re_new.nature_

Spatial Design Assistant
@mariapiasoria

Atelier Assistants
@esillendts
@kirae
@ausugte
@ms_lmadlala
@kiana
@sarah
@mariellia

Show Producer, Head of Cooperation, PR & Guest Management
@ali.hourii

Show Assistant
@ny

Casting, PR & Guest Management
@96studiocreation

Head of Guest Management
@charmainelagob

Casting Assistant
@michaelxleonardo

Styling Assistant
@maggiew

Dresser
@mphoentle.n

Location
@moaberlin

Models tagged in the film.

Partners
@latitude52n
@orgaenic.lifestyle
@blueprint
@moaberlin taken in Hotel MOA Berlin by @impari_moda

5k

70

15 days ago

IMPARI SS27 ANIMA ‡ FOR THE TOTALITY OF LIFE
@impari_moda @berlinfashionwe

Talent: tba
Head of Hair and Make-up: @jasminarnold_
Hair: @zeezeedoes @jana.vonoheimbrosta
Make-up: @jasplz @waivek @makeup.bln
Photography: @ken.dumevi taken in Berlin Fashion Week by @impari_moda

3

7

16 days ago

Model Portraits Backstage at @impari_moda Runway Show during @berlinfashionwe .

Model 1 @activeshaden
Model 2 ?
Model 3 @marcpanero
Model 4 @loiskoppendraaier

#berlinfashionweek #fashion #portrait taken in Berlin, Germany by @impari_moda

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5

16 days ago