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PResse

@in.presse

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Our aim is to bring some more visibility and insight into the world of PR and Communications in a fun and relatable way 🫶🏾

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Everyone talks about Coachella like it’s just a music festival.

But from a PR perspective, it’s actually a layered ecosystem 🎪🎡:

@goldenvoice controls the core narrative, artists bring their own PR machines.

Brands like @yslbeauty and @revolve build the cultural moments, agencies construct the infrastructure, influencers distribute it and media locks in the legacy.

It’s not one campaign. It’s hundreds of them happening at once.

And somehow… it all works.

#PR #Marketing #Coachella #InfluencerMarketing #BrandStrategy by @in.presse

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6 months ago

Our PR Starter Kit 🤩

Is there anything we’ve missed, if so let us know what else should be in a PR professionals starter kit in the comments 📲

#PR #PResse #Communications #Publicrelations #comms #starterkit by @in.presse

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a year ago

Monday Mood 😭

It’s Monday the most important day in PR so let’s make it count 😅

#PRMeme #mondaygrind #CommsCommunity #PRLife #PResse by @in.presse

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a year ago

🚨 Myth-busting time. 🚨

PR is not just “getting in the papers.” It’s also not free advertising, spin, or a shortcut to going viral. Let’s kill some myths once and for all.

👉 Swipe through for the top 5 PR myths we need to retire.

#PRMyths #PublicRelations #PRLife #CommsCommunity #PResse by @in.presse

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a year ago

PR Quote of the week ✨ by @in.presse

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a year ago

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a year ago

Client: “Let’s go viral by Friday.”

Me: blinks in crisis comms

💭 Sound familiar? Thank God for the weekend 🥲

Sometimes clients think you can work miracles and on their timing, but even some viral moments take time and planning.

#PRFails #PRHumour #PitchingMadness #Presse by @in.presse

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a year ago

PR TERM OF THE WEEK 📖🤩

✨Earned Media by @in.presse

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a year ago

Saturday vibes ☕️

Sometimes a coffee with your potential contact can be all it takes to get you the results you’re looking for.

In-person meetings cannot only help you create a relationship with either press or a PR person, they can also allow you to give more details on something that an email or text cannot.

What do you think? Do you prefer in-person meetings or are you an email person? 📩 by @in.presse

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a year ago

Behind the headlines are the people shaping modern PR—and these three leaders are showing us how it’s done.

Save this post and follow them for more inspiration.

#PResseSpotlight #WomenInPR #PRLeaders taken in Walthamstow, United Kingdom by @in.presse

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a year ago

One of the most valuable tools in your PR kit?
A media list that actually works.

Whether you’re a solo PR or running a comms team, here’s how to build a smart, targeted list from scratch:

1. Define Your Story/Client
What sector? What’s newsworthy? This determines who you’ll pitch.

2. Research Relevant Publications
Look for outlets your audience reads. Think niche, local, digital, trade, podcasts - beyond just mainstream.

3. Identify the Right Journalists
Go by beat, not just title. Use Twitter/X, LinkedIn, bylines & tools like MuckRack or Roxhill.

4. Track Info Clearly
Build a spreadsheet or use Airtable:
• Name
• Outlet
• Contact details
• Recent articles
• Preferences (likes exclusives? hates attachments?)

5. Keep It Warm
Media lists age fast. Regularly update with new beats, contact changes, and relationship notes.

Save this post. Use it as your starter template. 💼✨

#PRTips #PResseToolkit #MediaRelations #HowToPR #DigitalPR by @in.presse

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a year ago

AI in PR?

Artificial Intelligence has been a part of nearly every industry filling in the gaps where human intelligence is limited or to speed up processes that can make results take longer to be achieved.

But in the world of PR where relationship building and storytelling is key for pitches to media, using this technology can make repetitive tasks easier such as when writing multiple press releases or research for a client can be done in a matter of seconds, it’s hard to see why it would be a harmful tool.

But does that mean media and press will have to work harder to find the reality behind the claims made by PR’s?

We’ve shared a few articles on the subject (Dm us if you’d like the direct link), let us know your thoughts! Should AI be more embraced in the industry or should there be a differentiation between what it should be used for and what it shouldn’t.

Comment below ⬇️ #PResseConversations by @in.presse

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a year ago