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My personal views. My opinions.
❊ Lived, studied and worked on 4 continents
❊ Founder, Co-Curator, Business Bestseller Publisher
🌱🇪🇺🇮🇩🇩🇪🇸🇬❤️🌐
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“The future belongs neither to agencies that reject AI nor to those that apply it indiscriminately” — but to those who know how to combine AI with human judgement for better business decisions.

Earlier this year, Chris Oatey shared his perspective on our Asia Research Media #AI in Consumer Insight 2026 report. Thank you, Chris, for your contribution! 

And, congratulations on your new global role at 2CV and UNRVLD (@unrvldlife)! I already heard some readers of our publications are missing you in Singapore.

Wishing you every success in this exciting new chapter! And hopefully, you can still find the time to contribute to our different media. 

#ConsumerInsights #MarketResearch #DataNerds #Insights 
AxPulse & Asia Reseaerch Media taken in Singapore by @indobatakview
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2 days ago
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From automation and “qual at scale” to growing questions around synthetic data and research quality, the market research industry is moving into new territory. AI is changing the #research landscape. 

In our latest edition, Piers Lee, Managing Director of Novema (formerly BDRC Asia) and Deputy Editor at Asia Research Media, shares his perspective based on our 2nd proprietary AI survey. We conducted our 1st back in 2024.

“The #AI Divide – Navigating the New Research Landscape.” 

Thank you, Piers, for sharing your perspective. 

Want to explore more of the perspectives we share? 
Subscribe now >> https://shorturl.at/MLkHG 

#Data #Insights #Media taken in Singapore by @indobatakview
0
12 days ago
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Sometimes, one moment is enough to change the course of a journey. @indobatakview co-founder of Asia Research Media

Joined us at the The HELM Story Room to share the story behind one such moment.

Thank you, @indobatakview , for being part of THE H.E.L.M. 2026.

#thehelm #thehelm2026 #storyroom #community by @indobatakview
10
22 days ago
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From #India to Berlin — from conversations to connections. 🇮🇳🇩🇪🇪🇺 After #Delhi last month, I’ll be heading to #Berlin for the second edition of the GIIC Summit @giic.official. This year’s summit brings together 300+ decision-makers from German and Indian businesses, startups, investors and institutions — creating space for
LIGHTNING TALKS | SPOTLIGHT DIALOGUES | ACTION PANELS | ROUND TABLES

AI for Industries — with a focus on what happens next. This year’s conversations span: Manufacturing, Mobility, Health, Aerospace & Defence

And why am I attending? These are exactly the conversations I want to be part of: bringing global people together, exchanging perspectives, and turning conversations into connections and opportunities.

Because the right partnerships today can shape the competitive advantage of tomorrow.

And as Official Media Partner, we’ll take these conversations beyond the room — bringing ideas, perspectives and connections to a much wider international audience.

Have a look at who else will be attending: https://lnkd.in/ewzzMseM

When?
29 September 2026
AXICA, Berlin, Germany, directly at the historic Brandenburg Gate.

Highlights from last year's summit → https://lnkd.in/eUN_TWka

Want some more information? Just reach out.

One day. One closed room. 300 people, by invitation only. taken in Berlin, Deutschland by @indobatakview
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23 days ago
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Intense event. Intense experience. Where do I even start? @esomar_hq congress in #Valencia, España

💡 The opening keynote, my first highlight, and the reminder that we can actively create the future. When Dr. Knatokie Ford (@fly_sci) shared that her plan was to become part of Black History in the US, I strongly resonated with it, given my Indonesian roots and my experience of living in Germany and Europe. Envision early. And remember, it’s never too late!

Credit to the programme committee: a programme of this depth takes enormous work. The result was not only intense, but immersive. 👏

💡 A paper on the war in Ukraine offered powerful lessons in adapting research when stability can no longer be assumed. Evgeniya reminded us that what we learn in one crisis can prepare us for many others.

💬 Then there was the Debate of the Titans: industry veterans challenging each other on the future of insights — or, more provocatively, “Are surveys dead?”

I also enjoyed reconnecting with old friends and making new ones. Different people, different countries, and a reminder of 20+ years in this industry 😅 Germany, Singapore, Indonesia, India, Thailand, the Philippines, the Netherlands, Spain only not met anybody from Chile...

✨ Another highlight was the ESOMAR Awards Night. And perhaps it was coincidence, that I spoke with all three global #Impact Award winners. My indigenous Batak (Sumatra) side would, of course, say there was a reason. 😊

Whether Zimbabwe, Ireland or India, Punit Mittal’s “Building Enduring Brands” presentation showed the power of connecting purpose, culture and sustainability with 800 million (!) people through something they already care deeply about — turning quiet moments into opportunities for impact, with 600,000 real trees planted. 

And isn’t that what we should continuously ask ourselves? What value do we create with our work — our companies, products and, ultimately our brands?

Thank you so much, Team ESOMAR, for a truly memorable week — and for bringing together six continents in Valencia 🫶 Especially in these times, bringing people together matters more than ever.

#TataGroup #MarketResearch #Insights taken in Europe by @indobatakview
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a month ago
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The teaser is out. The conversation is next.

12 people. 12 stories. 12 conversations.
One new perspective every month.

We’re starting with Claudia Siregar, in conversation with Alankrita Pandey, for the very first episode of The HELM Conversations.

You’ve seen the teaser.
Now, get ready for the conversation.

Episode 01 goes live | 3 September | 11 AM

#thehelmconversations s #thehelm #thoughtleadership #leadershipconversations by @indobatakview
15
a month ago
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A beautiful thank you note from my beautiful co-curator Claudia Siregar. And honestly - Thank you for the bottom for my heart. This wouldn’t have been possible without everyone in that room on Aug 7, 2026 at the Westin. taken in The Westin Gurgaon, New Delhi by @indobatakview
2
a month ago
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Fair & Festival: What does it really take to expand internationally #SME?

I had the honour of co-moderating the Business Dialogue at Pasar Hamburg — at the first invitation-only business day bringing together entrepreneurs and business leaders to discuss opportunities with Indonesia and international collaboration.

Flashback | One year ago #Hamburg 

I’m especially grateful to have shared the stage with many inspiring entrepreneurs and artists. Thank you to the founder Mbak Juli - @julismileforbali - for this opportunity. It was truly an honour to be part of it.

And, it was a strong reminder of what happens when people, ideas, cultures and businesses come together.

With more than 2,000 attendees, Pasar Hamburg has grown into one of Europe’s largest Indonesian cultural festivals — and, since last year, an important business forum and trade fair for Indonesian entrepreneurs and businesses looking to expand internationally. 🌏🤝 #UMKM

It also made me reflect on a question I often hear:
How do you expand internationally — and where do you start?

A few key tips:
1. Understand the country & region
Don’t assume. Listen, learn and test.
2. Find the right people — and partner.
The right partner who brings local knowledge, trust, networks and access.
3. Start small. Test. Learn. Adapt. Pivot.

And sometimes you discover: it’s simply not the right time. That isn’t failure. It’s valuable market intelligence.

Because international collaboration isn’t only about where you go. It’s about who you go there with. And this goes far beyond business. Whether it’s business, diplomacy, cultural exchange or disaster relief:

People build bridges.
Partners make them stronger.
Trust makes them last. 🌏🤝

Meaningful impact begins when we connect across cultures, borders and differences — with a shared purpose.

Exploring a new market? Looking for the right international partner? Looking for projects to support? Or just don't know where to start? Let’s have a conversation. Sometimes the right connection is the first step towards the right opportunity.

#MarketEntry #CrossCulturalBusiness

Thank you so much to the entire @pasarhamburg team. Dankeschön. Terima kasih ❤️ taken in Europe by @indobatakview
2
2 months ago
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Great ideas cross borders—and collaboration turns them into a global perspective. 🌍✨ Still impressed by the energy at The H.E.L.M. 2026 in #Delhi, #India.

It was an honour to be part of this first international edition, bringing together 250+ people from India and beyond to exchange ideas, build connections and share perspectives on the future of market research and insights.

After two decades in market research and more than 15 years of running publications, I truly appreciate event formats that create space for meaningful conversations, genuine connections, and, of course, storytelling.

I was especially grateful to share part of my own journey—being born into two very different cultures and systems, and how this has shaped my perspective since childhood, my work, and ultimately, my sense of purpose.

India felt very special this time 🇮🇳❤️ Almost 20 years ago, I spent a few months in Hyderabad. It seems, that I was just waiting for the right reason to return. And, I couldn't have imagined a better way to begin my new chapter with India.

Thank you for the invitation and wonderful hospitality, dear Team H.E.L.M. (@thehelm.co.in), dear Team Visory.

Dhanyavaad! 🙏  Terima kasih. Dankeschön.

Here’s to more events that start in India, think global and create conversations with lasting impact.

Special guest & Music: @aparshakti_khurana

🫶🏽✨️And the most meaningful highlight ✨️: When success is shared with the most vulnerable in society, it becomes truly meaningful. Thank you for taking me along to the @helpinglifefoundation and giving me the opportunity to experience the impact behind it. More details in another post...

#Community #Founder #Networking taken in Delhi, India by @indobatakview
0
2 months ago
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Never let anyone tell you your plans, visions or dreams are too big. ✨ Especially when you know you have Indonesian roots, no matter from which part of Indonesia!

Wishing the organising team behind this year's @jamkaretfestival a fantastic and successful event in Hamburg — and a big shout-out to 2026 #DiasporaIndonesia & friends in Hamburg who are bringing it to life. 🇮🇩🇩🇪

Mark the date!
📅 5 September 2026
⏰ 3 PM - 3AM
📍 @ms.stubnitz , Landungsbrücken, #Hamburg

My favourite part of being a founder: ❤️ joining something from the very beginning — an initiative, a project, something where I see the potential to create real change. 

Dan selalu diingat malam-malam tak tertidur, @areupendul… those long nights, the doubts, the ideas, and the humble beginnings. From Malam Panjang, to 23 Jam Festival, creating the Jam Karet Festival. I’m incredibly happy and grateful to see how an idea that started with a few passionate people the #GotongRoyong way, continues to grow. ❤️

What happens when community, artists and entrepreneurs meet?

Find out on 5 September in Hamburg. ✨

❤️ DiasporaIndonesia & friends @JamKaretFestival #IndonesiaInHamburg #FounderLife  WARGAJAGAWARGA IndonesianWay🙌 taken in Hamburg, Germany by @indobatakview
0
2 months ago
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Every journey has a beginning.

At The HELM Story Room,

Claudia Siregar took us back to hers, reflecting on the moments that gave her the confidence to keep moving forward and the lessons she would share with her younger self.

It was an honest reminder that confidence isn't something we're born with. It's something we build, one decision at a time.

Thank you, Claudia for reminding us that every accomplished leader once stood exactly where someone else is standing today.

#TheHELM #StoryRoom #Leadership #MarketResearch by @indobatakview
2
2 months ago
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Choose your battles wisely ... Wir brauchen Frauen in den Räumen, in denen wichtige Entscheidungen getroffen werden. Und gleichzeitig ist es wichtig, den eigenen Space zu finden ... dort, wo man etwas bewirken kann... Vielen Dank für diesen Ratschlag! 

Manchmal hilft auch schon ein kurzer Austausch, um sich an bestimmte Situationen zu erinnern und dann wichtige Entscheidungen zu treffen 🙏 #GotongRoyong

Bilder: Einweihung #KBRIJerman, Deutschland, Berlin. Erste offizielle Abendveranstaltung mit Gründerinnen und Gründern. Asia Berlin Summit zu Gast in der Indonesischen Botschaft Berlin, 2024

@indonesiainber #entrepreneurship #indonesienindeutschland taken in Botschaft der Republik Indonesien by @indobatakview
3
2 months ago
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