Instagram story viewer> @inno.vative> Posts
6.9K
followers
823
following
🎥 Fashion | Editorial | Cinematography
🏢 Studio in Finsbury Park, London
🌟 Founder @legacyproductionhouse
📍 London, UK
✉️ DM for bookings
POSTS STORIES REELS TAGGED
Download All
Drawing inspiration from the iconic Pulp Fiction, this editorial set was designed to evoke bold storytelling and cinematic tension. 🖤 The rich red backdrop, shadow play, and dramatic lighting create a moody yet striking composition, where every detail adds to the visual narrative.

Pro Tip: Treat every element in your frame as a character in the story you’re telling. The pose, lighting, and even the shadows should contribute to the mood you want to convey. Here, I used:

> A Godox SK400II with an 80cm dome diffuser and honeycomb on a boom arm for soft yet directional wraparound lighting.
> A Godox AD200 with an optical snoot for the sharp window effect.
> A Godox V1 with a snoot for rim lighting to separate the subject from the dramatic red background.

Let the lighting guide your story and make your images unforgettable. What story do you see in these photos?

Model @orlandocyborgashley 
Series : Magazine Cover Photo
Shot on #sonya7iv #sony2470gm 

#EditorialStyle #CinematicPhotography #PulpFictionVibes #BoldVisuals #MagazineCoverSeries #FashionPortraits #LightingTechniques #MoodyAesthetic #VisualStorytelling #LondonPhotography #vogue #voguemagazine #vogueinspire #londonphotographer #editorialphotographer taken in Abrar Production by @inno.vative
41
2 years ago
Download
“Ethereal Waves: Chapter II”

She didn’t come looking for the first.

She was already watching.

Not from the trees, not the mist 
but from the silence that came after.

Where one moves like water,
the other waits like stone.
Still.
Listening.
Studying the shifts in the wind, the tremble in your want.

They call her Empusa.
The mirror. The counterweight.
Fire to the first one’s tide.
A ghost of hunger wearing elegance like armor.

She does not lure.
She waits until you cross the line,
then walks right past you,
and everything changes behind her.

You think you’re seeing two.
You’re only seeing halves.

Because they are not separate.

One haunts.
The other decides.

And once they’re both awake 
you’ll never be the same.

⸻

🎬 Concept | Set Design | Direction: Abrar Sajjad
🎥 Styled and lit like a fable suspended in time
📸 Shot on Sony A7M3 + 24-70mm f2.8
👤 Muse: @antonia_sabato 
💄 Hair Artist: @elegancehairstyles 

⸻

Hashtags
#EtherealWaves
#DarkFeminineEnergy
#EditorialMythmaking
#AbrarSajjadDirects
#VisualSpellwork
#PhotographicFables
#HighArtPortraits
#CinematicStorytelling
#ModernMythos
#MythicFeminine
#ForestSirens
#GazeThatStings
#EditorialAlchemy
#NarrativeThroughLight
#StudioMeetsMyth
#LondonEditorialPhotographer taken in Abrar Production by @inno.vative
25
a year ago
Download
“ The moment you will realize that none of this matters unless you do, you will set your mind free and your soul will glow brighter than the stars “ A.S  _______________________________ In frame @sassykeets  _______________________________
#ukportraits #capitalports #portraitgames #girly_portraits #braveportraits #theportraitpr0ject #under10kportraits #portraitpage #ourportraitdays #weshoothumans #worldlfportaits #portraitvision #globe_portraits #myphotoshop #marvelous_shots #portraitgoal #portraitmood #doports #photoshopedits #instagramskilla #portraitstream #agameofportraits #moodyports #ig_portrait #portraitsquad #portraithood #pursuitofportraits #londonmodel taken in Tower Bridge by @inno.vative
8
6 years ago
Download
The call 📞 
Project “Nocturne”
Model @iqueenofficial 
HMUA @babita.makeovers 
Assistant @polinafilmmaker @anie_saj 
Shot on @sony.unitedkingdom A7R5 + 24-70mm 2.8F 
#filmphotography #londonphotographer #londonmodel #visualstoryteller #editorial taken in London, United Kingdom by @inno.vative
3
2 months ago
Download
Autoframe car Series III
Model @iam.nahoi 
MUA @sharafx_mua 
Shot on @sony.unitedkingdom Sony A7RV + 2470 f2.8 
Edited on @adobeuk Lightroom 
#fashioneditorial #darkmoodyphotography #londonmodel #londonphotographer #ukphotographer taken in London, United Kingdom by @inno.vative
3
4 months ago
Download
Black and white or colour ? 
-
Model @lidiia_muzyka_ 
Series “Cinematic nights” 
Shot on #sonya7iii #sony35mm14 
-
-
#cinematicportrait #blackandwhiteportrait #tubegirl #londontube #londonfashion #fashionphotographer #londonphotographer #ukphotographer #londonportraits #ukportraits #portraitphotography #portraitvision #portraitphotographer #blackandwhitephoto taken in London, United Kingdom by @inno.vative
22
3 years ago
Download
PROJECT : LONDON STREET EDITORIALS 
Model @ritika__malhotra 
HMUA @sanneglam 
Assisting @harshilparmar__ @anie_saj 
Shot on #sonya7rⅴ #sony2470gm @sony.unitedkingdom 
Location #nottinghill 
Flash Godox ad200 + V1s pro 
-
#editorialphotographer #londonfashion taken in London, United Kingdom by @inno.vative
7
6 months ago
Download
Cinematic nights with @daannnyyyy.__ 
Shot on @sony.unitedkingdom A7M3 + 35mm F1.4 GM
#cinematicphotography #retrostyle #londonphotographer #londonmodel #londonportraits taken in London, United Kingdom by @inno.vative
5
2 months ago
Download
“A candle never loses any of its light while lighting up another candle.” _____________________________________________________________ ▪️Model  Asya ••••••••••••••••••••••••••••••••••••••••••• ▪️Photographer AB-SAJ•••••••••••••••••••••••••••••••••• ▪️Camera D5500 ••••••••••••••••••••••••••••••••••••••••
_____________________________________________________________ #portraits4all #londonmodels #londonphotographer #uk_shooters #uk_ports #artofportrait #moodygrams #portraitmood #portraitcollective #portraits_life #earth_portraits #discoverportrait #ig_portraits #bnw_madrid #bnw_rose #pocket_bnw #blackandwhitehumansphotos #noir_shots #dynamicportraits #featuremeofh #mindsinkedinblack #weshoothumans _______________________________________________________
@portraits_mf @aovportraits
@portraitpage @portraitcool
@portraitvision @portraitinlove
@nationalportraitgallery @portraitfolk
@lensminds @sonyportraits @portraits4all taken in London by @inno.vative
8
7 years ago
Download
AUTOFRAME III — Breakdown.
Left somewhere between leaving and arriving.

Model @orlandocyborgashley 
MUA @facesbypheebs 
Shot on #sonya7rⅴ #sony2470gm @sony.unitedkingdom taken in London, United Kingdom by @inno.vative
15
5 months ago
Download
“Magazine Cover photo” series 
Model @krystal_taotao 
Shot on #sonya7siii #sony2470gm 

-Process; 

Set up, 6 foot Silver umbrella with Godox sk400ii and Godox ad200 with beauty dish to light as a key light, a white v-flap for fill to bring out details of the outfit. 

Post production, #lightroom for light & colour management and #photoshop for skin re-touch and removing unwanted obstacles taken in Abrar Production by @inno.vative
4
2 years ago
Download
Ethereal Waves

The forest is never silent.
It simply waits.

Light slips through the leaves above,
touching the earth in fragments of gold.

And somewhere between shadow and sunlight
a presence reveals itself.

Not stepping forward.
Not arriving.

Simply becoming visible
for a moment.

Some say the old forests remember
those who belong to them.

The ones who move with the wind,
who breathe with the forest,
who let the light write stories across their skin.

Call her Naiad.
Call her Selkie.
Call her nothing at all.

The forest does not need a name
for what it already knows.

—

🎬 Concept, Set Design & Direction — Abrar Sajjad
💡 Lighting — @neewer as sun moving through the forest
📸 Camera — @sony.unitedkingdom Sony A7S3 + 24–70mm f/2.8 Sony 85mm f1.4 GM
🎭 Muse — @misssalina.m
💄 Hair & Makeup — @elegancehairstyles

—
#fashionfilm #visualstoryteller #editorialshoot #concepteditorial #fashionphotographer taken in London, United Kingdom by @inno.vative
9
7 months ago
Download
×

Download all media on this page

Photos Videos
back to up