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Suzette Cotto

@innovatelaunch

180

followers

815

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Marketing Smartypants. Community Builder. Mother of Goats. 🐐
Helping accomplished women build businesses on their terms.
Founder, Innovate LAUNCH™

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Spreading happiness… one goat at a time! #entrepreneur #innovatelaunch #smallbusiness #goatmom taken in Innovate Launch by @innovatelaunch

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3 months ago

I've watched so many brilliant women give a flawless pitch to a room that was never going to buy.

The offer was fine. The room just had no idea it was for them. Queue Exit where you slink out unnoticed.

You spent decades being the most prepared person at the table. Now you're preparing for the wrong table and wondering why nobody's leaning in.

Let's find your room. Join me live for Burn Your Suits, my webinar training on October 15th from 11:30 AM to 1:00 PM CT. Register at the link in bio.

#InnovateLAUNCH #MarketingNuggs #Entrepreneurship #WomenEntrepreneur #WomenFounder #WomenInBusiness by @innovatelaunch

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5 days ago

Today was exceptionally hard. There’s nothing better and more comforting than Kevin on the other side. ❤️ #rescuedogs Christy Irvin CAMO Rescue by @innovatelaunch

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6 days ago

You are not the only one.

You walked away from big titles. Now you're learning Instagram at 55 and lying awake at 11 PM wondering if you posted something anyone would care about.

There's a whole room of us, and we save you a seat every time.

This isn't a social media training. It's a way to create market understanding so that those IG posts land every time. Come to the light, Carol Anne! Find out how midlife women do work at Burn Your Suits, my live webinar training on October 15th, 11:30 AM to 1:00 PM CT. It's gonna surprise the heck out of you. The link to register is in bio.

#InnovateLAUNCH #MarketingNuggs #Entrepreneurship #WomenEntrepreneur #WomenFounder #WomenInBusiness by @innovatelaunch

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7 days ago

Thirty years in corporate. Not one of them asked how I was doing. So now I do self-care and hang out in rooms where the women in them reciprocate good vibes.

This is my favorite spot at the end of the day. A seat in the back 40 with my goats, dragonflies and wild rabbits hopping around. Nobody needing a deck by 9 AM.

If you left to build something that means something, you deserve a place that holds you while you figure it out.

I'm holding love and space for you, and it starts with my live webinar training, Burn Your Suits. I wish I could call it something else, but I promise it won't be dry like saltines with no bottled water. October 15th, 11:30 AM to 1:00 PM CT. The link to register is in bio.

#InnovateLAUNCH #MarketingNuggs #Entrepreneurship #WomenEntrepreneur #WomenFounder #WomenInBusiness by @innovatelaunch

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8 days ago

Stop falling for the 'Sell me this pen' trap. 📉 If you're building a business based on your expertise, you can't just 'create' demand—you have to find it. Watch to learn why building before researching is the #1 reason startups fail.
#Entrepreneurship #BusinessGrowth #StartupAdvice #WomenEntrepreneur #WomenFounder #WomenInBusiness

Watch the full video: https://www.youtube.com/watch?v=v0jOSq8X5Rk by @innovatelaunch

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9 days ago

Joy happens when you give people what they really want.

When you get that, sales is all sunshine and butterflies. No chasing. No over-explaining. Your prospect looks in a mirror, and there you are.

That's exactly what I'm teaching live at Burn Your Suits, my webinar training on October 15th from 11:30 AM to 1:00 PM CT. Register at the link in bio.

#InnovateLAUNCH #MarketingNuggs #Entrepreneurship #WomenEntrepreneur #WomenFounder #WomenInBusiness by @innovatelaunch

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10 days ago

Are you stuck in a loop of perfecting a pitch for an offer that hasn't been validated? 🛑 Stop hitting your head against the wall and start focusing on what actually gets you to market. Stop the guessing game and start scaling.
#Entrepreneurship #WomenEntrepreneur #BusinessGrowth #WomenInBusiness #WomenFounder

Watch the full video: https://www.youtube.com/watch?v=v0jOSq8X5Rk

#startupadvice #offervalidation #marketingstrategy #productivity by @innovatelaunch

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11 days ago

Recently I spent two days in a room full of women entrepreneurs, and I'm still buzzing.

Nobody asked who I used to be. Nobody asked for my title. We toasted what we're building now.

That's what it feels like when you finally stop explaining yourself and enter the room with complete confidence because you're not chasing prospects. They're finding you.

If you want more of that feeling, join me live for Burn Your Suits, a webinar training on October 15th, 11:30 AM to 1:00 PM CT. The registration link is in bio.

#InnovateLAUNCH #MarketingNuggs #Entrepreneurship #WomenEntrepreneur #WomenFounder #WomenInBusiness by @innovatelaunch

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12 days ago

You have 30 years of experience, but can you explain what you actually do? Watch why high-level credentials often fail to translate into a clear business offer and how to fix the 'word salad' trap.

#PersonalBranding #BusinessStrategy #Entrepreneurship #Positioning #WomenFounder #WomenEntrepreneur #WomenInBusiness

Watch the full video: https://www.youtube.com/watch?v=v0jOSq8X5Rk by @innovatelaunch

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13 days ago

When you take a pic of you and your side piece and she shows up uninvited . taken in Got Your Goat Farms by @innovatelaunch

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14 days ago

Stop over-practicing your pitch and start focusing on positioning. You don't have a confidence problem—you have a clarity problem. Are you solving a real problem for the right person? That's the secret to getting a 'yes.' Focus on the specific expertise your customer needs, not your entire career history.

#Entrepreneurship #BusinessGrowth #MarketingTips #Positioning #WomenFounder #WomenInBusiness #WomenEntrepreneur

Watch the full video: https://www.youtube.com/watch?v=v0jOSq8X5Rk by @innovatelaunch

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14 days ago