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Mo AbouYounes

@introducingmo

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📚 Brand Strategist | Creative Director | Educator
🪬 Lightworker & Tribe Builder
💙 Build A Better Brand!
⭐️ @secondtononegroup @joinsecondcircle
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Isn’t it annoying when someone asks you what your purpose is and you realize you are clueless how to answer such a vague question..?! Well, after todays post it will no longer be annoying. First. Do you know what a brand purpose is? Your purpose is actually a vital part of your overall brand. As your North Star, it dictates many of your activities such as your vision, mission, and even what messages to communicate on social media. Make your brand a Better Brand by answering the purpose question with CLARITY and CONFIDENCE - or at least let your heart speak the words for yourself. Swipe todays carousel or save it for later, and be sure to follow @introducingmo to Build A Better Brand. **printable brand purpose template is available - DM me and I’ll email it to ya. . . . #branding #brandstrategy #brandpurpose #mypurpose #mypurposeinlife #purposedriven #purposedrivenlife #brandingstrategy #introducingmo #typecta by @introducingmo
140
4 years ago
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Photo DUMP ⤴️🪣 Question. Ever thought you had a hectic month? 🤔 There was once a time where I would see a month, like the February we’re in now, as a “hectic month”.

Today that’s not the case.

Today, the truth is that most people do have hectic lives, and “February” is just another increment that measures time.

What about the “hectic” component?

Well, we should keep “hectic” at bay.✅ Because when “hectic” gets hectic, bad things happen.🫣 
We lose track of our priorities, who we are and why we’re here, we lose sight of the vision we can co-create for ourselves, and the moments that matter most. 💥 Me?

I feel like an unfinished painting, constantly being improved. 🎨 
Nobody is asking for perfection. A brush stroke here, a splatter there.. Why not?

“Peace” is the colors in our gallery of life. 🔴🟠🟡🟢🔵🟣
 So my message for today: Less hectic. More you - and continuously evolving masterpieces of you.
 Comment below and contribute to the positive vibes. And as always. Build A Better Brand!! . . . #betruetoyourself #photodumping #selfawareness #ratrace #alwaysontherun #takeamoment #breathe #youredoingjustfine #introducingmo #typecta #photodump by @introducingmo
131
4 years ago
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So you’re clear on your vision, got your eyes on the future, grateful for the journey, and excited about the destination.

Only one issue though.

How exactly will you get there? 🤔

And will you actually get there, Or will you stay stuck in “journey” mode, getting bent over by the learning curve or even worse - losing motivation and giving up?

That’s certainly not something I would want to happen to such a passionate, limitless being!

Todays post is to help you diagnose where your brand messaging is falling short so that you can fix it and create the best communication plan you’ve ever done. Questions are welcome and as always - Build A Better Brand. . . . #brandstrategy #brandmessage #brandcommunication #personalbrand #personalbranding #lightworker #soulpreneur #typecta #introducingmo #brandingcarousel #carouselparty #brandnew by @introducingmo
141
4 years ago
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Somewhere in 1987, you had it all figured out (except for maybe the internet connection 😅🤫) Were you alive during the 80’s? #introducingmo #80saesthetic #80sera by @introducingmo
15
a month ago
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Valet stopped me from parking outside @theobeirut but he couldnt stop me from building a better brand Croquette - supremely delicious a greek treat with an asian twist Im telling you, these are next level these were good too whoss in the house we created this booth illustration @secondtononegroup just vibes more vibes celebrating good people 🤍 @cindyetre will explain feels medieval ghassans creations 10/10 @theobeirut the interiors though customized wallpaper a night well spent! taken in Beirut, Lebanon by @introducingmo
16
3 months ago
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This year Im celebrating my birthday a bit different! And the Beirut adventures continue ✨ Stay safe out there folks! taken in Beirut, Lebanon by @introducingmo
44
5 months ago
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Somewhere along the way, we decided luxury lives in cities. But the truth is… 👉🏻 Luxury has always been here. In the reds that lived before design touched them. In the greens that grew without permission. In the browns that don’t need attention to feel complete. Same world, different lens 👁️ The roots is where building a better brand begins 💙 . . . #introducingmo #luxurycolor #brandstrategy #villager taken in Lebanon by @introducingmo
12
6 months ago
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Lebanon is driving through storms right now. 🇱🇧⛈️ Nobody can drive straight… Nobody can see properly… Everyone has their blinkers on… However, we’re navigating these storms together - physically, mentally, emotionally and even literally on some days. May those who have fallen rest in peace, and those who remain standing live in peace. Stay safe everyone. taken in Beirut, Lebanon by @introducingmo
47
6 months ago
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Reporting season: 80% vanity, 20% substance. I’ve always been more interested in the latter. Growth in vanity metrics is a start, but it isn’t the finish line. A million followers mean nothing if you’re clueless about the psychology driving your customers. In 2026, stop playing to the algorithm. Start tracking the behavioral indicators that prove real impact. Save this post for the next time you think about your social media metrics. . . . #introducingmo #marketingstrategy #foundermindset #2026KPIs #brandarchitecture taken in Beirut, Lebanon by @introducingmo
27
8 months ago
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Some gifts come from places that can’t be put into words. I picked up this gift from @ifranhair one of my favorite aesthetic brands and it was the perfect match to complete my wife’s birthday gift! Happiest birthday babe ♥️ Big shoutout to @hanine.zaiter the best CEO 👌🏼 . . . #introducingmo #ifranhair #birthdaygift #aestheticbrand taken in Beirut, Lebanon by @introducingmo
35
8 months ago
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Happy Valentine’s weekend fellow brand builders 👌🏼 Perfect occasion to share a list of things I have loved but have never loved me back (swipe for the goods). 15+ years of experience freshly squeezed to quench your thirst. If the last one doesn’t resonate, I learned nothing in life. Comment your thoughts below 👇🏼 . . . #introducingmo #brandstrategy #lifelessons #valentine2026 taken in Beirut, Lebanon by @introducingmo
43
8 months ago
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Clarity is a precious gift, just like diamonds 💎 Because it saves you the most precious non-renewable resource: time. I urge you to do what I did in 2025: take a step back, look at what you’re doing and ask yourself how aligned everything feels 👉🏼 because a small pivot in the wrong direction, and you wind up taking five year U-Turns, wishing you’d have done things a different way. Build a better brand today👌🏼 #introducingmo #brandstrategy #claritycounts #carouselsofinstagram #lifegoal taken in Downtown Beirut by @introducingmo
52
8 months ago
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