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Chris Malessa

@inventionessa

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My protégé @kadigomis in the 2026 Reserve Collection for @oakley You just can't take a bad picture of this guy. I tried... Creative Director: @nkt.nkfrv Producer: @laviniamatteucci Product Manager: @whattheela @ @albe.robello Copy writer: @miguelbrader98 Brand Comms 🤝 @lazzaringiulia Production Partner: @withstand_film Photography: @sim.valenti by @inventionessa
16
a month ago
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2026 @oakleybike Enduro and Downhill campaign. Another one from Madeira. The Downhill and Enduro trails there are incredible. Such a beautiful piece of earth. Agency: @widenprod Director: @evanravo Photographer: @matteochalle Photo assistant: @celian.durand Producer: @theoledru Riders: @elias_schwaerzler @oakley Team: Art Director: @nkt.nkfrv Producer: @laviniamatteucci Brand Manager: @apogllmn Brand Activation: @lazzaringiulia by @inventionessa
13
3 months ago
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Oakley Winter Olympics 2026 activation. Snowboarding to work every morning for a month was incredible @oakleysnowboarding @oakley @oakleyskiing Design and event partner: @italia_eventi_group @danielefrullini @patijones_ Content partner: @truecolorfilms @alvarovogel taken in Livigno by @inventionessa
24
7 months ago
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@oakleybike Road campaign for 2026. Shot on the beautiful island of Madeira. Incredibly fun week with a great crew. Not an easy shoot location with difficult terrain and unpredictable weather, but the crew was able to use it as an advantage 🙏🙏🐝🐝 super proud of how it all turned out. SPEED TAKES TIME @oakley Crew: Art Director: @nkt.nkfrv Producer: @laviniamatteucci Brand Manager: @apogllmn Brand Activation: @lazzaringiulia Agency and Creative Partner: @widenprod Producer: @theoledru Director: @evanravo DOP: @willemiones Photographer: @matteochalle Photo assistant: @celian.durand Riders: @janssensimu @jaylungo by @inventionessa
1
8 months ago
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2025 @oakley FGL collection with Gemini vibez Co-managed with: @silviapiran Creative Direction: @stflcu & EL Creative Hub Photography and director: @yuma___studio Producer: @laviniamatteucci Brand Manager: @albe.robello by @inventionessa
10
8 months ago
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A highlight of 2025: the incredible opportunity to shoot with the legendary Sir @markcavendish for the @oakleybike x @giroditalia collection in the driveway of our iconic @oakley Interplanetary HQ in FHR, CA. Following up by a great townhall and Q&A with Sir Cavendish. Thank you! Oakley gang: Creative Hub: @martinafacco_ & @stflcu Sports Marketing: John Ohail Production and Creative Agency: @cm___studios @angana @liz_khan @benevolenceb @jtkapp Photography by @angellachoe by @inventionessa
1
9 months ago
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Bike 25 for Oakley continued. All under the banner of "Speed Takes Time" for all verticals: Road, Gravel, MTB and Downhill. Bringing the story to life for the full range with an emphasis on movement and speed. The content turned out incredible if I can say so myself..the shoot was also a blast across the Bardenas Reales in Spain to the Pyrinees and Andorra mountains. Oakley Art Director: @nkt.nkfrv Oakley Producer: @alvisecambiaso Oakley Brand: @apogllmn Production Agency: @widenprod Photographer: @matteochalle Director: @evanravo Creative: @nathan.saillet Athletes: @elias_schwaerzler @frenkmartucci @piterarey by @inventionessa
13
10 months ago
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"Speed Takes Time - It took us decades to save seconds" In Spring 2025 we launched the fastest helmet and eywear system in the industry. For this campaign we wanted to demonstrate the tech in a uniquely Oakley wind tunnel, creating this brutalist structure from the Future Genesis world. Not the easiest task, but it turned out so good and with a truly new look for the bike world. Oakley Art Director @martinafacco_ Oakley Producer @alvisecambiaso Oakley Brand Activation support @lazzaringiulia Production Partner: @widenprod Director: @nathan.saillet by @inventionessa
12
a year ago
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"My beloved egg" (@caioamato). @martinafacco_ and I spent way too much time trying to crack this one. We created a new world resulting in the most viewed video all year on @oakley socials. "Born to rewild" - Plantaris launch campaign in September 2024. Amazing work by the Creative and 3D studio: @zunc.studio Creative brain child of: @martinafacco_ Producer: @alvisecambiaso by @inventionessa
7
a year ago
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August 2024 in Paris - And what's an Olympics campaign without an activation worthy of Olympians? An insane month spent in "the bunker" - The Oakley Exoplanatory Outpost. In close collaboration with @lazzaringiulia @diooooogo and many many more. Event agency: @gleventsgroup & @thegoodeal Content and on the ground production with @widenprod And daily emotional support animal: @canalejm taken in Paris, France by @inventionessa
20
a year ago
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The @oakley Brand Campaign for the 2024 Paris Summer Olympics was a blast to work on together with @diooooogo and my first campaign with Oakley. Creative and Production partners: @cm___studios & @slapscreative by @inventionessa
13
a year ago
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Celebration the birthmonth of this beautiful woman 🥳 so many wonderful memories. I am so grateful for you ❤️ @caitlyn.gibson taken in Uptown Chicago by @inventionessa
14
5 years ago
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