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A new way to collect digital art 🔥

We’re excited to announce that MoonPay @moonpay is now available on IOGINALITY, making it possible to collect selected NFTs with a credit or debit card — no crypto wallet required.

One of the collections now available to collect is Midas Mouse by Lublinsky @andreylublinsky 🐭

In Greek mythology, King Midas was known for the legendary “Midas touch”: everything he touched turned to gold. Less commonly remembered is his connection to art — Midas served as the arbiter of a musical competition between Apollo and the satyr Marsyas, a decision that ultimately brought him his famous donkey ears.

The myth of transformation inspired the name of Midas, a company investing in blockchain, crypto and NFTs, and later became the starting point for a collaboration with digital artist Lublinsky.

The result is Midas Mouse—a collection that draws a playful parallel between Mickey Mouse and King Midas, connecting the idea of cultural recognition with the power to transform.

The collection consists of 27 NFTs, exploring themes of empathy, wealth and transformation. Each animated work incorporates a distinctive algorithm-based visual element developed by Lublinsky’s team — a digital interpretation of the legendary “golden touch.”

Now, collecting Midas Mouse and other masterpieces is simpler than ever.

Explore the collection on IOGINALITY and purchase with your card through MoonPay.

The golden touch, reimagined for the digital age. taken in London by @ioginality
1
9 days ago
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Can art change not only what we see, but how we see? 

Bringing together voices from theatre, visual art, neuroscience, and digital culture, we explored what happens to perception when we encounter art — and whether an artistic experience can actually alter the way we understand ourselves and the world around us.

The conversation featured Maxim Didenko @vnuchek, Dr Dmitry Repin @improbablearts , Ulrich Schrauth @uschrauth, Dr Boris Magrini @borismagrini, Anika Meier @anika, and Catherine Bronsky @catherine_bronsky, moderated by Anna Bouali @bouali_anna.

From the choreographic body to the neuroscience of perception, from contemporary art to digital environments, the discussion opened multiple perspectives on a question that remained deliberately unanswered: 

Can art change not only what we see, but how we see?

Thank you to everyone who contributed their thoughts, questions, and attention to the conversation. 

📸 @darinbelonogova taken in Berlin, Deutschland by @ioginality
0
a month ago
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At IOGINALITY, creativity is a conversation. We explore ideas, experiment with new forms of expression, and build something together through collaboration.

Artists here have the chance to shape the vision, not just contribute to it. We value curiosity, bold thinking, and perspectives that challenge convention.

IOGINALITY brings together people who see creativity as a driving force for meaningful work. It’s a place where ideas, craftsmanship, and cross-disciplinary exchange thrive.

For creators who love pushing boundaries and exploring what’s next, IOGINALITY offers a space where artistic thinking helps lead the way. 

#digitalart #digitalartplatform #digitalartmarketplace #forartists #opencallforartists taken in Dubai, UAE by @ioginality
1
4 months ago
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What happens when digital art stops asking for its own room?

Digital Art Travel Map — London 🇬🇧

For years, digital art was often presented as something happening next door to contemporary art.

In 2026, that distinction is becoming harder to maintain.

At Frieze London 2026 @friezeofficial, one of the new curated sections is The Code Universe, led by curator Carol Yinghua Lu.

The section brings together practices connected to code, media imagery, mass culture and information flows.

And that’s interesting for one reason:
It doesn’t need to be called “digital art” to be about digital culture.

Code can be a medium.
An algorithm can be a tool.
A screen can be a canvas.
Data can become material.

Maybe the future of digital art isn’t about creating a separate category — but about recognizing how deeply digital thinking has already entered contemporary art.

Our Next stop is London.

#IOGINALITY #DigitalArtTravelMap #FriezeLondon #FriezeWeek #DigitalArt taken in London by @ioginality
1
2 days ago
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A thought interrupts another thought.
Follow it 💿📀

Diffracted, 2026 by @ilacolombo.ai 

Ila Colombo is a multidisciplinary artist, exploring human–machine collaboration across image, structure, and sound. Diffracted transforms flowers into an abstract study of light and perception. Inspired by the microscopic structure of a CD, the series explores how surfaces can split light into unexpected spectra of colour. 

Enjoy more artworks at ioginality.io and on Ila’s personal gallery on our website. taken in Dubai, UAE by @ioginality
2
5 days ago
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Before the computer, there was the algorithm 💾 Check one minute art history class from IOGINALITY:

What if the origins of digital art had less to do with computers — and more to do with rules?

Long before computers became part of everyday creative practice, Vera Molnár was already experimenting with systems, repetition, variation, and chance.

She called one of her methods a “machine imaginaire”— an imaginary machine that allowed her to create works by following computational processes by hand.

“My life is in squares, triangles, lines,” Molnár once said, reflecting her fascination with elementary forms.

Her practice anticipated one of the fundamental ideas behind generative art: the artist establishes a set of rules, while variations, chance, and systems shape the final result.

When computers eventually entered her practice, they became an extension of an idea she had already been exploring by hand.

In many ways, Molnár reminds us that digital art did not begin with technology. It began with a different way of thinking about process, rules, and the role of the artist.

#IOGINALITY #VeraMolnar #GenerativeArt #DigitalArt #AlgorithmicArt taken in London, England by @ioginality
0
6 days ago
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Last week, on our Digital Art Gallery: Lindsay Kokoska.
 
Canadian multimedia artist and founder of Infinite Mantra Art Studio, Lindsay works across painting, digital composition, animation and generative AI, creating abstract and surreal works inspired by consciousness, the cosmos and the unseen layers of human experience.
 
Her work is now featured across Elevision’s Digital Art Gallery, airing throughout our commercial media network including @difc, @onecentraldxb, and the residential media network across the UAE and the UK, bringing contemporary digital art into the everyday environments where people live, work and move.
 
Part of The Elevision Content Ecosystem, the Digital Art Gallery brings curated art and cultural programming to our screens alongside commercial content, creating a richer media environment for audiences and brands alike.
 
Stay tuned for the next artist feature.

Our curation partner: @ioginality 
 
#DigitalArt #DOOH #OOH by @ioginality
1
7 days ago
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Neuron Plantation Flowa by @citymemoria 🌸 taken in New York City by @ioginality
1
7 days ago
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What if data could become a language for emotion?

Meet Samson Wong @citymemoria, a visual effects artist and multidisciplinary creator whose practice explores the space between technology, data, and human experience.

For nearly two decades, Wong has worked at the intersection of visual effects, storytelling, and large-scale visual production, including as Visual Effects Supervisor for the 2018 Winter Olympics Closing Ceremony.

Today, his practice is moving beyond traditional VFX into interactive media, real-time data, and generative systems — asking a simple but powerful question:
How can we make the invisible visible?

Wong transforms complex and often imperceptible information into dynamic visual experiences, exploring subjects including neuroscience, memory, perception, and the human mind.

This autumn, his work has moved from the screen as a cinematic medium to the city as an exhibition space.
Through our collaboration with Elevision, Samson Wong’s work was being presented across digital screens in Dubai, Abu Dhabi, and London — bringing his data-driven visual language into the everyday rhythm of the city.

For us at IOGINALITY, this is what makes digital art so exciting: an artwork doesn’t have to remain inside a gallery or museum.

It can appear on the way to work, in a lobby, on a city screen — and suddenly become part of the visual landscape we experience every day.

From invisible data to visible experience.

#IOGINALITY #DigitalArt #DataArt #GenerativeArt taken in Dubai, UAE by @ioginality
2
8 days ago
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What happens when we stop looking outward?

We’re pleased to welcome Lindsay Kokoska— @infinite_mantra — to the IOGINALITY gallery ✨

Working across digital art, animation, and visual abstraction, Lindsay creates immersive visual worlds that invite us to slow down, look closer, and turn our attention inward.

Her work is presented now across Dubai, Abu Dhabi, and London on Elevision’s digital screens, bringing her moving-image practice into the public space and introducing her work to audiences beyond the traditional gallery.

Encountered in the rhythm of the city, the screen becomes a different kind of exhibition space — one where art appears unexpectedly, alongside everyday life.

And so we return to the question:
What happens when we stop looking outward?

Perhaps the image becomes less about what we see, and more about what we begin to notice within ourselves.

Welcome to IOGINALITY, Lindsay! taken in Dubai, UAE by @ioginality
30
13 days ago
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SHAWARMA 24/7 by @ivana.zankevich 🌯
A familiar urban landmark.
A place where thousands of unnoticed human stories pass every day.
Its existence feels uncertain:
Was it really there?
Or was it assembled by memory from countless similar impressions?
The ordinary becomes one of the most powerful carriers of collective memory.

💬 Where is the line between memory and imagination?
Why do some places feel familiar before we have ever seen them?
And if time is only a construct of consciousness—can we remember the future? taken in Dubai, UAE by @ioginality
1
15 days ago
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For centuries, the encounter with a painting has remained at a static distance.

In a project called Masterpieces, five works from the Prado are reconstructed as immersive, three-dimensional environments — allowing the viewer to move beyond the edge of the frame and into the logic of the work.

What happens when a painting dissolves as a surface
and becomes a space you can inhabit?

Let’s have a look 👀 taken in New York City by @ioginality
0
16 days ago
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