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Ipsos in MENA

@ipsosmena

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Ipsos is a leading global market research company present in 90 countries.
Helping the world make better decisions 🌎
For updates on MENA 👇

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On the Kingdom of Saudi Arabia’s 96th National Day, we celebrate a nation shaped by pride, strengthened by belonging, and driven by ambition.

As the Kingdom continues to move forward, we remain committed to listening to the voices of its people, understanding their aspirations, and contributing through our insights to a journey of progress, achievement, and lasting success.

Congratulations to the Kingdom of Saudi Arabia on its 96th National Day🇸🇦

في اليوم الوطني السعودي الـ96، نحتفي بوطنٍ صنع مجده بالفخر، وتعزّز بالانتماء، ويمضي نحو المستقبل بطموح لا يعرف الحدود.

ومع استمرار المملكة في مسيرتها نحو المزيد من التقدم والإنجاز، نواصل في إبسوس الاستماع إلى أصوات الناس، وفهم تطلعاتهم، والمساهمة من خلال رؤانا في دعم مسيرة النجاح والنمو.

أسمى التهاني للمملكة العربية السعودية وشعبها بهذه المناسبة الوطنية الغالية🇸🇦 by @ipsosmena

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10 days ago

More than ever, our clients need reliable and timely information to understand their markets and make the right decisions.

Ipsos' strengths are unique: talented and highly engaged teams, a global presence, deep multi-specialist expertise, access to high-quality data, and strong capabilities in technology and artificial intelligence.

This is what we call Augmented Ipsos. by @ipsosmena

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18 days ago

What’s shaping leisure and entertainment choices in Jordan today?

From discovering events on social media to traveling for unique experiences and seeking value-driven options, the latest Ipsos insights reveal the trends influencing consumer behavior across Jordan.

Explore the full finding - Link in Highlights. by @ipsosmena

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a month ago

On this blessed occasion, we wish you and your loved ones peace, happiness, and abundant blessings. May this special day bring serenity and joy to all✨

بمناسبة المولد النبوي الشريف، نتقدّم إليكم وإلى أحبّائكم بأصدق التهاني وأسمى الامنيات .سائلين الله أن يعيد ✨هذه المناسبة المباركة عليكم بالخير والطمأنينة
كل عام وأنتم وأحباؤكم بخير. by @ipsosmena

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a month ago

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a month ago

🏀The championship rivalry goes beyond the basketball court.

The Basketball Lebanese Finals created a major TV advertising battle, with TV media value increasing by 135%, from 1.07M to 2.51M based on monitored advertising activity and official media rate cards.

The numbers show how strongly brands responded to one of Lebanon’s biggest sporting rivalries.
Fans chose sides. Brands doubled their bets.

➡️For more information please contact:
Christian Saab, Chief Client Officer - Media - Ipsos in MENA
Christian.Saab@Ipsos.com by @ipsosmena

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a month ago

What’s driving consumer confidence in Saudi Arabia today?

From economic optimism to shifting priorities, the latest KSA PCSI uncovers the trends shaping sentiment across the Kingdom.

Explore the full report - Link in Highlights. by @ipsosmena

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a month ago

Behind every workplace trend is a human story.

From wellbeing and inclusion to trust, retention, and AI, the inaugural GCC People Pulse – Word on Work captures the voices of 1,500 employees across the GCC.

Discover what's shaping the world of work today and tomorrow👉LINK IN BIO

In collaboration with EXE: Employee Experience Exchange by @ipsosmena

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a month ago

What Do People Like About Pakistan?

This Independence Day, we looked beyond the challenges to explore what Pakistanis value most about their country: from its people and culture to its landscapes, traditions, and shared identity.

Discover what continues to make Pakistan special to its people.
Access the full report - Link in Highlights.

Happy Independence Day to Pakistan! by @ipsosmena

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2 months ago

What does wellness really mean to Lebanese consumers today? The answer goes far beyond beauty.

Dive into the trends, attitudes, and aspirations shaping a new era of self-care✨

Read the full report - Link in Highlights. by @ipsosmena

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2 months ago

À l’occasion de la Fête de l’Indépendance de la Côte d’Ivoire, nous adressons nos meilleurs vœux à tous les Ivoiriens !

Nous célébrons cette journée aux côtés de nos équipes, clients et partenaires en Côte d’Ivoire, et nous nous réjouissons de poursuivre ensemble notre engagement dans le pays.

Belle fête de l’Indépendance ! by @ipsosmena

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2 months ago

Ipsos in Pakistan is proud to be the Founding Partner of the Pakistan Influencer Awards, supporting the development of a more transparent, credible, and evidence-driven creator ecosystem in Pakistan.

At the launch event, Abdul Sattar Babar, Managing Director of Ipsos in Pakistan, shared why the creator economy now requires the same science, rigor, and consumer-led evidence that has shaped audience measurement for decades. As media has evolved from readership studies and television audience measurement to multimedia and now the creator economy understanding influence requires meaningful measurement grounded in robust research and consumer insights.

As part of this commitment, Ipsos is undertaking a nationwide study to understand what drives influence, what consumers value in influencers, and how impact can be measured more meaningfully.

Thank you to Talha Aslam (Chief Curator of Pakistan Influencer Awards), Hareem Deeba Faraz Bashir Bhura, and the Pakistan Influencer Awards team for bringing the industry together.

We look forward to helping shape a stronger, more credible, and impactful influencer ecosystem in Pakistan. by @ipsosmena

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2 months ago