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iRock Entertainment

@irockent

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💥 The pulse of Sydney’s media
Culture. Marketing. Entertainment.
Making brands go viral!

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🚨SOLD OUT🚨THURSDAY & FRIDAY 🌶️ HOT SAUCE 🌶️featuring @carlcoxofficial @discoliscious & @artist.ericpowell

Sydney, we’ll see you on the dancefloor soon! 🕺🕺 by @irockent

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4 hours ago

Where we will be this summer 2026 👀

#events2026 taken in Australia by @irockent

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6 days ago

The first shows sold out. This is your second chance to be in the room with Carl Cox & Eric Powell. 🌶️

Hot Sauce returns this October, and the extra shows are down to:

📍 SYDNEY — 200 tickets left

Thursday 15 October · Coogee Bay Hotel

📍 MELBOURNE — 300 tickets left

Sunday 18 October · Northcote Theatre

Don’t let this be another one the group chat almost organised.

Send it to your people. Lock in your tickets. Link in bio. by @irockent

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20 days ago

NORTHERN BEACHES CREATORS - WE WANT YOU 🎥⭐️

We’re looking for content creators to join the iRock team and capture some of the biggest nights across Sydney’s Northern Beaches. 🕺🏼

If you live and breathe TikTok & Instagram, know your way around CapCut, love being behind (and in front of) the camera, and can confidently walk up to anyone for an interview, we want to hear from you.

🌙 Evening & night shifts
📍 Sydney’s Northern Beaches
🎤 Filming, interviews & on-camera content
📱 Short-form social content
⚡ Fast-paced nightlife environment

Think you’d be a good fit? Apply via the form in our bio.

Applications close 21 September 2026.*
*Position may close earlier if filled. Only shortlisted applicants will be contacted. taken in Manly Beach, Sydney, Australia by @irockent

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a month ago

Gen Z doesn’t just listen to pop culture… we turn it into a personality trait. 😭

Friendship bracelets. Feather boas. Brat green. And now an entire festival crowd recreating the Midnight Sun lift.

Somewhere along the way, being a fan stopped being just about listening to the music and became about being part of the moment.

Which pop culture moment had the biggest chokehold on you? 👀

#popculture by @irockent

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a month ago

Gen Z isn’t killing nightlife, they are rewriting the rules. 👀

Less drinking. More intention. More value. And a night worth remembering.

Sydney nightlife isn’t dying -> the definition of a good night out is changing.

So… are venues keeping up? 👀

#clubbing #sydney #sydneynightlife taken in Sydney, Australia by @irockent

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2 months ago

Fridays at The Old Commodore just changed.

Introducing Club Commodore - a society of curious characters, opening this Friday, 11 September.

Free to join. Member prices on drinks and food. A numbered card of your own. And something different happening every single Friday.

What exactly? That’s the curious part.

Club Commodore
🥂 Every Friday from 8pm
📍 The Old Commodore, McMahons Point
♣️ Free entry. Free to join.

JOIN THE CLUB - link in bio. taken in The Old Commodore Hotel by @irockent

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a month ago

Check out the EPIC Latin Stage at Australia’s Biggest Halloween Festival @screamfestau ! @kandy_nightclub & @irockent are joining forces to bring you a HUGE 100% Reggaeton, Dembow, Salsa & Latin Party Music area presented by @josecuervotequila ! 8 hours of non stop Latin Dancing with the city’s finest DJs & performers. Grab your tickets NOW before prices go up! Link in bio
#halloween #diadelosmuertos #reggaeton #salsa #latin by @irockent

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a month ago

Zara Larsson breaks the internet AGAIN with a cultural moment created at Pukkelpop Festival.

The Lush Life dance has taken over TikTok and Instagram this year, turning her 2015 hit into a viral phenomenon a decade later.

Now, the “iconic lift” is viralling online.

From one festival moment to millions of screens worldwide, Zara knows how to create a moment.
@zaralarsson

#ZaraLarsson #LushLife #Pukkelpop #ViralMoment #PopCulture TikTokTrends MusicNews taken in Pukkelpop by @irockent

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a month ago

Spoiler: apparently LA’s instagram ‘it girls’ spend ALOT on a night out…

#clubbing #sydneynightlife #la taken in Los Angeles, California by @irockent

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2 months ago

Thursday is having a moment - and the data backs it. 👀

A new report on Australia’s night-time economy found Thursday is now the peak evening trading day in 14 of 17 major cities, overtaking the traditional Friday rush.

Changing work habits, WFH Fridays and bigger Thursdays in the office are reshaping when Australians choose to go out.

And Sydney? It’s already ahead of the curve. @ivythurs welcomes 2,000+ people every week, making it one of Australia’s largest weekly club nights.

Friday isn’t dead. Thursday just stopped waiting for the weekend. 🪩

#SydneyNightlife #NightlifeAustralia #SydneyEvents #IvyThursdays #SydneyClubbing NightTimeEconomy taken in Sydney, Australia by @irockent

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2 months ago

Sydney is absolutely stacked with electronic music this summer. From Anyma and Carl Cox to DJ Heartstring, John Summit, Skepta and Tame Impala... if you wanted to see every major show, how much would it actually cost? 👀

We did the maths 💸

Which one is a non-negotiable for you? Let us know in the comments.

If you end up going to every one of these, 2026 is shaping up to be a very expensive, but very memorable summer for electronic music. 🎶

#sydneymusic #sydneyfestival #electronicmusic #lineup #summer2026 taken in Sydney, Australia by @irockent

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2 months ago