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Irvin Sanchez-Cruz

@irvineldirector

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Creative Director | Producer: @modernartsproductions |

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@jaxsnj got a new look 💈👀
There to capture the moment 🎥📸

Big shoutout to @canesbarber for the trust 🤞🏽

From the laughs to the conversations, even got to drop some camera gems. 📷

Some of my favorite visuals to date. Grateful to be part of it. Oh yeah and HALA MADRID @realmadrid ⚪️⚪️ taken in Miami, Florida by @irvineldirector

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a year ago

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8 months ago

BTS of my set up, color grading and interview with @aaronrodgers12 🏈🎥

Client: @j_poyer21 | @luminate.mbs
Project: “You are the Medicine” - Documentary 🎬

Still can’t believe this is real.

One of the biggest honors and accomplishments in my filmmaking career and a childhood dream come true all in one 🎬🏈🙌🏽

Night before was so incredibly nervous to the point of calling Jordan and almost getting on a plane back to Oregon thinking I wasn’t ready/capable/deserving of being in this position.

Thankfully my family and friends showed up to be my support system and guiding light. Gave me all the encouragement I needed to pull this off as a one man crew💪🏽🎬🫡

Aaron, thank you for your time, kindness, openness, for signing my jersey and for those 10 minutes of listening to me after our interview that will be a moment I will NEVER forget and cherish forever. 🙏🏽

I thought I had lost the BTS footage forever and today while cleaning my backpack a small 32gb micro sd card falls out of the back zipper. I immediately plug it into my computer what do you know…. 🤞🏽

#aaronrodgers #documentaryfilmmaker #directorofphotography #colorgrading #shotonsony taken in New York, New York by @irvineldirector

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2 years ago

BTS of our Real Estate Content shoot for @jaquigarciarealtor 🎥🎬🏡

The main goal was to shoot a whole months worth of high quality real estate content. Only problem? We only had the house for 1 hour. 😅

To make sure we were all aligned we made sure to have a proper pre production meeting where we went over EVERYTHING. Home Tour 🏡, Videos in English and Spanish 🗣️, Photos for Graphics 📸 & trends/social content 📱.

The result?! Over 30 pieces of content wrapped up with 10 minutes to spare and an agent leaving knowing she absolutely killed that shoot🙏🏽😎

Take your content to the next level, it all starts with a DM 📥

#RealEstateMedia #RealEstateContent #CreativeAgency by @irvineldirector

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3 days ago

By the time the cameras come out, a lot has already happened. 👀🎥

With ROA, we were making videos around each agent’s story. We had multiple meetings to get to know them, talk through ideas, and figure out how we wanted to shoot each one.

Then there’s the day itself. Different locations, the crew, and at one point, over 25 agents on set. We were giving direction, helping people feel comfortable, and making sure everyone knew what we were doing next. 🎬🗣️🔥

We had a plan, but we also wanted to have fun with it. Try things, hear ideas, and see what worked.
We made time for photos too, helping the agents with posing, along with catching those behind the scenes moments they could share on their socials. 🤳🏽📸

This is a little of what putting a shoot together looks like for us at Modern Arts Production. There’s a lot to figure out along the way, and a lot of people who help make it happen. 🙌🏽

Let’s talk about what you want to make. Send us a message, and we’ll figure out the shoot together.

Clients: @capitalcityrealtor @reallorenzoflores @marco_sanchez_broker @juan.el.licenciado @realtyofamerica_official
Location: Salem/Woodburn, Or 📍 by @irvineldirector

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12 days ago

Festival de Mariachi 🎺🎥📸

One event. A whole lot to capture.

Mariachi, folklórico, vendors, sponsors, families, performances and everything happening in between. 🔥💃🕺

For this one, we handled both photo + video coverage, with the goal of documenting the event while also creating content that could live way beyond the day itself and enough content for next years social media campaign 🎬

Huge thank you to @acesmktg for trusting us to capture this one and bring the event to life 🙏🏽

Project: Festival de Mariachi 🎺🇲🇽
Clients: @acesmktg | @unitusccu
Video: @acecooksmedia
Photo: @irvineldirector taken in Hillsboro, Oregon by @irvineldirector

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13 days ago

Good People, Good Vibes, @goodwipes ! 🤞🏽🎙️🎥🎬

1 of 3 podcast interviews shot for the @elevatecollection.co . This one, we’re on site at the goodwipes HQ in Atlanta for a conversation with Sam Nebel @sammarcus1forever, CCO of Goodwipes. 🧻💼

Flipped the couch in their main conference room, set up 3 camera angles, gave them their microphones and heard them talk about how & why Goodwipes was founded, what the mission is, advice for entrepreneurs and what future collaborations Goodwipes has coming up 🗣️👀

Watch the full episode on the Elevate Collection YouTube Channel 🔥

Project: Elevate Collection x Goodwipes Podcast 🎙️🎬🎥
Clients: @elevatecollection.co @jordanhawkins.co @alexandriareed.co
Location: Atlanta, Ga 📍 taken in Atlanta, GA by @irvineldirector

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18 days ago

Behind the Scenes of our Music Video & Photoshoot for @grupomparable 🎬🎥📸

Grupo Mparable said that they wanted to shoot 2 music videos at the same theater location but wanted them to look and feel different, so we got to work on creating and bringing their vision to life.

The storyboarding, meetings, and preparation done made it so the shoot day flowed smoothly and efficiently

Appreciate Grupo Mparable for trusting us with the project, thank you to my team for making this possible and a big shoutout to everyone on set the energy everyone had made a “long” fun day fly by 🤞🏽 taken in Salem, Oregon by @irvineldirector

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24 days ago

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3 months ago

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3 months ago

We had our full team on site and partnered with @acesmktg to make sure that every activation, vendor and fan experience throughout the college football playoff was captured. From BEFORE the gates open to well after everyone went into the game, something was happening at all times.

Big thank you to Etzel for trusting us with this massive production! 🙏🏽 Proud of the crew for making this happen and covering every corner of the event 🔥

If you’re planning a large scale event and need to have every part of it documented with intention, we’d love to help bring the vision to life.

Project: CFP Fan Activation 🏈🎥
Client: Etzel Agency
Location: Miami, Fl 📍🌴

Activations included: @tacobell @modelousa @allstate @drpepper @att @dodgeofficial @espn had cheer performances by: @iubloomington @canesfootball
Musical Performance by: @pitbull taken in Miami, Florida by @irvineldirector

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3 months ago

Project: Guariz Jersey Launch 🎬⚽️🇲🇽
Client: @guarizbrand | @mpromando | @lily__bae
Talent: @abigaillfloress 📸
Location: Miami, Fl 🌴

Less than 24 hours to plan, the goal was simple. Create a campaign that we felt PROUD to wear! With @fifaworldcup around the corner we wanted the jersey to represent culture, identity, and pride!🤞🏽🇲🇽⚽️

Shot in 3 different locations in Wynwood, each bringing something unique to the story. What made this shoot even better was finding an absolutely PERFECT set for what we were shooting for inside of a local Mexican restaurant. Part Cantina 🍻, Part Mexican Market 🇲🇽🔥

Huge thank you to Lily Bae and Mando for the trust 🙏🏽 Shoutout to Abigail for taking direction, bringing energy and also seeing the vision 🙏🏽

The Jersey is still available on their website, LIMITED EDITION make sure you get yours before they’re sold out!

¡VIVA MEXICO CABRONES! 🇲🇽🔥⚽️ by @irvineldirector

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