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Florian Arnold

@its_floar

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Photographer for People & Brands
based in Germany — working worldwide
Telling stories through imagery.

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That one was long overdue but we finally made it happen @celinaamayy 🙏🏻

Slowly getting back into portraits which is also something I wanna do more again moving forward. Got inspired to do this shoot being in this part of the city more recently and the light on the buildings amazed me.

Who gets the Brooklyn vibes aswell? 🗽 taken in Dresden, Germany by @its_floar

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9 days ago

Last year in April, when I was still doing a internship at @miomotion_, we travelled to Mallorca to film a documentary about Frederik – a passionate cyclist competing in the world of Everesting.

In 2024, he set a new record on the legendary Sa Calobra climb, only to have it broken again one year later.

The documentary follows Frederik as he returns to Mallorca with one goal: one more climb – to reclaim the record.

Super proud to have been part of the team and capture everything from hero shots to BTS.

After one and a half year in the making, the film is finally out now on YouTube.

Watch the full documentary through the link in my bio. 🚵

Team – on location and in pre-/post-production:
@heyfrederik
@bantko
@tommy.halfter
@marc_pleh
@wallner.dop
@vantagefilmofficial taken in Sa Calobra, Mallorca by @its_floar

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3 months ago

Last week I took the @polarpro x Garrett King Goldstache Filter with me on a trip along the Mediterranean coast of Spain — and it quickly became one of my favorite tools to shoot with.

Building on the signature look of the previously released Everyday Filter by @shortstache, the new Goldstache adds a warmer character that perfectly enhances the atmosphere and glow of golden hour.

Just like the Everyday Filter, it gives you control over reflections and glare, while also delivering those beautifully soft highlights — now paired with a rich, warm rolloff.

Last image says it all – happy about that one!

#PolarPro #GoldFilterCrew #Goldstache #threaditandforgetit taken in Carboneras, Spain by @its_floar

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5 months ago

Still one of my all-time favourite viewpoints in Norway - nothing beats the memories made up here. 🤌🏻
We gambled on the forecast and it paid off, making this trip even better than the last. That sunset glow on the peak is just breathtaking.

Swipe for that glow, BTS and some silly photos of me by @fritziisfunky 🥴

#segla #visitnorway #mountaingoals #wanderlustnorway #norwayhike taken in Senja, Norway by @its_floar

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a year ago

be your own motivation.
 That’s the phrase that resonated most with me wrapping up this project. Either be it in sports, personal growth or lifegoals. You’re always responsible for your own development and progress.

Looking back, I’ve been through all the phases with this one — from being proud of it, to doubting it, to almost shelving it. But in the end, I realized: this is part of the process. Part of learning, evolving, and showing up regardless of perfection.
At the end it’s all part of the journey and you gotta start somewhere.

Grateful for the creative time with @lxrenzmusic and everything I learned along the way.

On to the next video project. 👏🏻 taken in Dresden, Germany by @its_floar

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a year ago

Once in while @lxrenzmusic and I find a window in both our schedules to go out there and get creative. This particular project dates back to the beginning of march.

It originated out of a urge to get more experience in the video world and challenge myself to get out of my comfort zone. Fast forward to today I’ve struggled with myself wether I should post the result.

When I first finished the video behind the project I was pretty happy with it for it being my first video-first project. Soon after work-life got pretty hefty and I lost track of it. In the meantime I learned so much more about the craft and when I got back to the cut I wasn’t satisfied anymore because I knew I could have done better.

To wrap this up:
I decided to get more of my work out there and view it all more like a process and a journey…

PS: even though this was planned as a video project I could not wrap it up without taking any images — so here are some for a little preview.

Also huge thanks to @to.milezofficial for assisting me on site and taking some BTS 👏🏻 taken in Dresden, Germany by @its_floar

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a year ago

Portugal on my mind and dreaming of summer as of now 💆🏻‍♂️
Currently planning the next roadtrip and as far as I can say: We go west again 🤠

PS: that JS x SF track that dropped today 😮‍💨

#portugal #roadtrip #siestacampers #summerroadtrip #algarveportugal #newmusicfriday #johnsummit #subfocus taken in Portugal by @its_floar

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2 years ago

Had the opportunity to get creative again in this concept shoot together with great young artist @mattis.rchtr 🎨🤌🏻
The location and light was crazy that day and worked so well for what we wanted to achieve. More to come!😌

Thanks to Mattis for reaching out to me and trusting in my kind of art. This one ticket one off of my bucket list 👏🏻 taken in Meißen by @its_floar

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2 years ago

Such a beautiful moment from our weekend getaway to Leipzig. We were just on our way to get breakfast when all of this came into play. The bells, the birds and the nearly empty streets. Had to stop and capture it 👏🏻
#leipzig taken in Leipzig, Germany by @its_floar

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3 years ago

One last stroll in the woods before the snow sets nature to sleep. - with @lanushkaa taken in Dresden, Germany by @its_floar

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3 years ago

This is probably my most anticipated track since I’ve been producing music and now it’s finally here!
What a journey it’s been together with @sktr_official . Quite some delays here and there but we made it work!

Also a huge s/o to @its_floar for his amazing work on the visuals for this tune! 🖤

B.o.B ft. Hayley Williams - Airplanes (ToMilez & SKTR Remix)
OUT NOW ON SOUNDCLOUD !

#bassmusic #drumandbass #remix #viral #hayleywilliams taken in Dresden, Germany by @its_floar

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2 years ago

Location goals for this shooting 👏🏻

#photostudio #photographystudio #vintageportraits #studiogoals #creativespace taken in Germany by @its_floar

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2 years ago