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It’s All G

@itsallgpr

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It’s PR. It’s Talent. It’s Content. It’s All G.
Founded by @gemma_sampson
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The brands, founders and creatives we’re proud to work with. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s PR. It’s Talent. It’s Content. It’s All G. by @itsallgpr
6
5 months ago
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Year six, new headshots. A little refresh for @itsallgpr - in the office, with some of the team, just as we are. Very lucky to be doing this with the best clients and people around it. Captured by @eugeini by @itsallgpr
65
5 months ago
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Your favourite boutique communications house is now international. From Melbourne to London, It’s All G is officially global. Since launching in 2020, we’ve been building brands through the moments people actually remember - the stories, the talent, the events and the conversations that cut through. With teams on the ground in Melbourne and London, we’re expanding our global offering, connecting our clients with a carefully curated network of UK editors, tastemakers, creatives, stylists and cultural voices to build meaningful awareness in a new market. As one of the world’s fashion and cultural capitals, London is the perfect gateway for Australian brands looking to grow their presence across the UK and Europe. With @avazonfrillo leading our London presence, we’re combining local insight with global thinking to help brands enter new markets with authenticity, creativity and impact. A new city. The same energy. It’s PR. It’s Talent. It’s Content. It’s All G. by @itsallgpr
41
3 months ago
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An intimate evening last night celebrating 10 years of @saint_valentine_jewellery ++ their first solid gold collection. What a treat it is to be adorned in your beautiful jewellery throughout this time (& now a v. special engraved keepsake!) 🌹 #SaintValentine #10Years by @itsallgpr
7
2 days ago
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Celebrating 10 Years of @saint_valentine_jewellery IAG is delighted to be working with Saint Valentine to celebrate a decade of meaningful jewellery and the launch of the brand’s first solid gold collection. Since 2016, the Australian jewellery house has created pieces that capture life’s meaningful moments, from everyday adornments to treasured keepsakes. Marking its 10th anniversary, Saint Valentine revisits ten of its most-loved designs, reimagined in 9k solid gold to be worn, loved and kept for years to come. Guestlist management, press office and creator relations by @itsallgpr. by @itsallgpr
3
2 days ago
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Something new in the works. Proud to welcome Australian icon, @bunnings to the IAG roster. by @itsallgpr
23
9 days ago
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Checking into Hotel Sol by @billinishoes. Celebrating the launch of Billini’s hero Summer ‘26 collection with an afternoon of Havana glamour, Miami energy, summer dining, cocktails and music at Riva. Guestlist management and press office by @itsallgpr. by @itsallgpr
11
14 days ago
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Game Day done right with @danmurphys. Guestlist and creator relations by @itsallgpr. by @itsallgpr
1
16 days ago
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An intimate evening celebrating the launch of @enapelly x @rubytuesdaymatthews. A considered edit of 12 key pieces, the Ruby Tuesday Matthews x Ena Pelly collection draws on vintage designer references, personal nostalgia and timeless silhouettes. Exploring the tension between the refined and the undone, the collection is grounded in individuality, nostalgia and a distinctly lived-in sensibility. Bringing together friends of the brand, creatives and tastemakers, guests gathered for an evening of cocktails, canapés and vinyl, immersing themselves in the world of the collection. Event management, guestlist, creator relations and press office by @itsallgpr. by @itsallgpr
16
19 days ago
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It’s All G in New York supporting @miasavio for the US Open. Fittings with @charlotte__agnew Showroom appointments More fittings Appointment at @wewear_australian to pickup a @matinstudio match day look. Such a beautiful and considered store @__kelly__atkinson__ Trying on extra looks Meetings with @dairyboy for an exciting pop-up at Australian Open and collaboration with Mia’s brand, @__oivas Kicking off tennis in the city at @nineorchard with @lalospirits @amandaanisimova @zizoubergs Heading on site for @mattearnalds trial match with @djokernole Drinks with @courtingtm before a @hard_court event by @jessicaschiffer Deciding on final looks Match day by @itsallgpr
7
a month ago
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The Ena Pelly × NFL collection came to life at Game Day surrounded by friends of the brand. The NFL x Ena Pelly collection is a limited edition edit of pieces that blend authentic NFL heritage with elevated, fashion-led design. Inspired by classic American sportswear and vintage game-day uniforms, the range reimagines jersey silhouettes and graphics through a refined, effortless lens. Event management, guestlist, creator relations and press office by @itsallgpr. by @itsallgpr
8
a month ago
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A morning in Armadale, previewing the @henne_ Spring Summer Collection. Event and guest list management by It’s All G. by @itsallgpr
18
2 months ago
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