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Mahmoud Ashria

@itsashria

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Mixing stories and music within frames

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• Ashria Directing Ampiano?
Love letter to Omdurman in Slide 6.
قابلت الشباب و سمعوني اغنية زابطة جدا عملتا معالجة للحاجة و قررتا اجرب ستايل جديد بس ماشي بي نفس قواعدي المفضلة، شاركني تيم جبار جدا و شباب زي الورد و عملنا حاجة حلوة و اتوفقنا بأنها عجبت الناس! و فكرة انو إتشاف 1,000,000 مرة في 40 يوم براها قصة تانية و شاوت اوت العيال كلهم GG🥂 taken in Riyadh, Saudi Arabia by @itsashria

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2 years ago

#Ferkesh Ferkesh: Mahmoud Ashria (Walgz - Sana)

Sudanese music video director Mahmoud Ashria joins us on the episode of Ferkesh, where he talks about his approach to conceptualizing a music video’s aesthetic by tapping into the themes explored within the music itself.

In the music video for Walgz’s ‘Sana’ (produced by B-Element), Ashria developed a striking visual identity for the video, where he presents Walgz in isolation throughout the city of Riyadh, making use of spacious locations such as an empty parking lot, a smoke-filled basketball court, and a spiral car ramp, complimenting the track’s moodiness with late-night shots of the distant city lights.

Ashria also talks about some of the problems he faced while working on the video, such as not being able to find a smoke machine on the day of the shoot, and resorting to a non-toxic pesticide spray instead to achieve the same effect.

Ferkesh is SceneNoise’s series that focuses on the exceptional work of directors within the MENA music industry. As music videos have become such a crucial part of an artists’ success, we want to spotlight the people who have been part of creating iconic content seen by millions of fans.

For more episodes of Ferkesh, go to www.scenenoise.com (link in bio), or download the #SceneNow app. by @itsashria

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3 years ago

Had the pleasure to be a part of Mashreq Bank’s latest campaign #مشرق_هنا

مبسوط جداً انو اشتغلت الحاجة الجميلة دي مع بنك النيل الأزرق المشرق مع الشباب الجامدين ديل

Executive Producer @flippter
Producer @flippter
Director @itsashria
DoP: @saeedsalem
Line Producer @yazz188
Music producer @baderabougoda
Mix engineer @husvwvibes
Stylist : @3mryazol
Art director: @model.ayah
Editor: @atifaraky
Colourist: @ahmdbbkr by @itsashria

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2 years ago

حضران مع @4oolx نزلت 🔥🔥 by @itsashria

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2 months ago

The coolest guy from your hometown wishes you and your loved ones a happy new year. by @itsashria

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9 months ago

Been around lately taken in Dubai, United Arab Emirates by @itsashria

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a year ago

Squabbling up and shi by @itsashria

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2 years ago

بس، انا ما بتغير. taken in Riyadh, Saudi Arabia by @itsashria

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2 years ago

جامد على وضعي taken in Riyadh, Saudi Arabia by @itsashria

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2 years ago

|| stills from the last Musicvideo i directed with: @dec26films

• Charleston by: @souljamusic
• Producer: @mhmdxfayez
• DoP/director: @toda0
Assistant Cameraman: @basilgaddal
• Art Director: @maimana_elhassan
• Editors: @uniquetazz & @mustafaelfki
• production manager: @r2w2f
• Photography: @koda_93
• Art team: @yaya_maze & @ma3enabbas
• Stylist: @simba46
• Production team: @bostinsatti & @luqmvn
Gaffer: AlDosh by @itsashria

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5 years ago

|| Nostalgic hours • shot on iPhone 6 taken in Khartoum, Sudan by @itsashria

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7 years ago

|| كان زهجان بس بشتغل بي نفس taken in Riyadh, Saudi Arabia by @itsashria

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7 years ago