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Laycon

@itslaycon

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I create, therefore I am | A STORYTELLER

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Great, now that I have your attention, welcome to my first creative campaign.

I’m building a creative agency called ARC6 and for the next 6 months, we’re going to be creating 6 creative campaigns for 6 different brands.

Campaign number 1: “INNOSON, LET’S CHANGE MY CAR”

@officialinnosonvehicles by @itslaycon

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a month ago

What goes around comes back around biti prodigal…..😱😱💥💥

Witness @itslaycon dominate the mic with effortless lyricism as he returns to SHOWOFF for an encore freestyle.

Hosted by: @amazingklef
Powered by: @monstermusic

[ Watch full video via link on our bio ]

#AKtivatedTV
#SHOWOFF
#freestyle #monsterenergy #monstermusic by @itslaycon

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7 months ago

KÁSHÌMAAWÒÓ official artwork and tracklist !!!

Every story will be told on the project
Every question will be answered on the project
Every experience will be felt on the project

Káshìmaawòó is out now on all platforms !!! by @itslaycon

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7 months ago

33 MOMENTS BEFORE 33
DAY 12/33
The First Time I won something for Music

Sometimes, one small win is all it takes for people to start believing in your dream.

This was the first time I won something for my music, and it meant more than just winning a phone. It was the beginning of my parents seeing that maybe, just maybe, this music thing was worth believing in.

Cheers 🍻 @33exportnigeria

#33MomentsBefore33 #33ExportLager #TasteThatUnites by @itslaycon

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18 hours ago

33 MOMENTS BEFORE 33
DAY 11/33
My Oldest Friend

There was a time at UNILAG when I would walk out of my room at Biobaku Hall, stand across from @biggbyson room, and shout his name.

“BISIIII!”

He would come out and ask, “Why? Why are you shouting my name like that?”

It became a routine. Even his roommates knew what was going on. I would shout his name, he would come out, and we would have our little moment. Looking back, it’s one of those seemingly ordinary memories that I know I’ll carry with me for a long time.

But what makes that memory special is everything that came before it.

Adebisi and I had crossed paths a few times in junior secondary school, and even in SS1, but we weren’t particularly close. We were more like mutual friends. You know how it is in school. “My guy, my guy.” You know each other, you greet each other, but you’re not necessarily spending time together.

We became much closer around the time we were trying to get into university.

My mum had a beer parlour, and his mum had a cold room about two streets away. I started visiting him there regularly. We would hang out, talk about music and rap, and generally spend time together. And I would sometimes visit him at home too.

Bisi was into games, comics and all those things. We had different interests, but music was something we could always talk about. Without either of us planning it, the friendship grew. Then he got into UNILAG before I did.

I remember how he would come home and tell me about his experiences in school. He gave me advice, shared tips about what to expect, and encouraged me through that period when I was still trying to get in myself. He had already experienced what I was hoping to experience, and he was willing to help me find my way.

When I eventually got into UNILAG the following year, we became roommates. He was in a different faculty, but we spent that first year together. It was a different feeling having someone I had known for years right there with me as we started this new chapter of our lives.

As the years went by, we weren’t always in the same room or even the same hostel. Our schedules changed, and we had different things going on. But somehow, we kept find by @itslaycon

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2 days ago

33 MOMENTS BEFORE 33
DAY 10/33
My Secondary School Moments Part 1: Early Years

My secondary school journey didn’t start exactly how I imagined it would.

After primary school, I was supposed to join my brother at Lagos State Model College, Meiran. But for reasons I won’t get into, I ended up at Ebenezer College first.

I spent my first term of JSS1 there. It was calm, and I was already getting into music. I was singing, listening to songs, and finding my way into something that would eventually become a much bigger part of my life.

Then I got into Lagos State Model College and joined in JSS2 second term skipping the remaining terms of JSS1. (Aced the Entrance Test)

By then, I was already used to moving through school a little differently. I had skipped two classes in primary school through double promotion, so I was often younger than the people around me. It was something I had grown used to, even if it made my school journey a little unusual.

JSS2 and JSS3 brought some people into my life whom I still remember fondly: Daniel Akandu, @biggbyson who is my oldest friend, and Myde Ajoje.

Daniel was the one who introduced me to rap. I remember songs like How We Do by 50 Cent and The Game, Chamillionaire’s Ridin’, and Eminem. Those songs opened up a whole new world for me.

I wasn’t just listening to music anymore. I was becoming curious about rap, the way these guys put their words together, their flows, and the possibility of making music myself. And music became one of the things people knew me for in school. That was how I started becoming popular among my schoolmates.

But it wasn’t just music.

While I was in JSS2, I was already playing goalkeeper for some of the senior students, including my brother’s class when he was in SS1. When I moved to JSS3, I was still keeping for them as they moved into SS2. I continued playing with them until they graduated from junior secondary school?

Looking back, those early years were the beginning of a lot of things: friendships, music, football, and memories that have stayed with me long after leaving school.

And this was only the beginning.

There’s a lot more to tell about those years, especially what happened when I by @itslaycon

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3 days ago

33 MOMENTS BEFORE 33
DAY 09/33
The First Birthday I Celebrated

Five-year-old me, dressed like a proper gentleman, with a pin on my chest announcing to the world that I was FIVE.

One detail I didn’t mention in the video: the sitting room where my mum, dad and I took those birthday pictures wasn’t even ours. It was our landlady’s sitting room.

Looking at these pictures now, it’s funny how certain little details from childhood stay with you. Back then, I was just five, enjoying my birthday. Now I’m here, counting down to 33.

Cheers 🍻 @33exportnigeria

#33MomentsBefore33 #33ExportLager #TasteThatUnites by @itslaycon

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4 days ago

33 MOMENTS BEFORE 33
DAY 08/33
My First Crush

Her name was Dorcas Awotula.

I think I was in Primary Two when she joined our school. I’m not entirely sure which class it was, but I remember the day she arrived.

My seatmate wasn’t in school that day, and we had a new student joining the class. They were looking for somewhere to sit her, and I remember telling my class teacher, “Auntie, let her sit beside me.”

Then my teacher asked me, “Do you like her?”

And I said yes.

Looking back, that’s actually funny because I was usually the kind of person who kept to himself. But for some reason, that day, I was bold enough to say I liked this girl I had barely met.

She eventually became my seatmate, and we spent a lot of time together. The funny thing was that her elder brother, Samson Awotula, also became close friends with my elder brother.

I remember that we would sometimes gather with other students and close friends after school, go to their house to hang out for a while, and then head back home. I have a few details about their family and where they lived that are a bit foggy now, but I remember those afternoons together and of course, people started calling us husband and wife.

I don’t remember everything about that period, but I remember that I really liked her.

Then, towards the end of a term, we heard that she and her brother were leaving the school. I knew it was going to be the last day I’d see her in class, so I remember spending time with her that day.

And then she left.

That was it. No dramatic goodbye, no big love story. Just a girl I liked in primary school who eventually moved on to another chapter of her life.

But all these years later, I still remember her name, the day she came into our class, and how I volunteered to let her sit beside me.

So, big shout-out to Dorcas Awotula, my first crush. ❤️

I hope life has been good to you. by @itslaycon

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5 days ago

33 MOMENTS BEFORE 33
DAY 07/33
My Primary School Days

When I think about my primary school days, I realise I remember more than I initially thought.

I went to Emmanuel Children Nursery and Primary School, and one of the things I remember is that I skipped two classes through double promotion. By the time I got to Primary Four, I was younger than most of my classmates and most of the children around my age were in classes below mine, so I found myself somewhere in the middle.

Academically, though, I was doing very well. I was always coming first in class, winning awards and generally being that brilliant student everybody knew. I remember one dictation exercise where we were asked to spell the word purpose. Almost everybody got it wrong because they spelt it with an O instead of a U. I was the only person who got it right: P-U-R-P-O-S-E. For some reason, that memory has stayed with me all these years.

My favourite subjects were English Language, Verbal Reasoning, and Quantitative Reasoning. I genuinely enjoyed those subjects. I also remember a subject we used to call Morals. I liked that one too, until they stopped teaching us. And any subject that involved reading stories or learning about history? I loved those ones. I remember books like Ali and Simbi, Edet Lives in Calabar, The Boy with the Silver Spoon, and The Fruit of Honesty. I also remember Ralia the Sugar Girl and Koku Bamboni, although I might not be remembering every title exactly. I loved reading those stories. They were some of the things I genuinely looked forward to in school.

But outside academics, I was still figuring out where I fitted in. I had friends, but I never really felt like I fitted in with my classmates. I played football, although I often kept goal because I couldn’t physically keep up with the other boys. Sometimes I’d try playing with other children, but it just wasn’t fun for me. I think I was more interested in doing my own thing and observing what was happening around me.

Even at home, my mum wouldn’t let us go outside to play freely after school. We’d be upstairs on the balcony, watching the other children play downstairs. But because I was tiny, I could squeeze my hea by @itslaycon

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6 days ago

33 MOMENTS BEFORE 33
DAY 06/33
The Admission I waited for.

Between 2009 and 2012, I got admission offers from different schools, but all I wanted was UNILAG.

I turned down opportunities, stayed back at my mum’s beer parlour, worked, studied, and kept waiting for the one thing I wanted.

In November 2012, I finally got the admission I had been waiting for.

And funny enough, one of the beers we sold at the parlour was @33exportnigeria beer. 🍻

#33MomentsBefore33 #33ExportLager #TasteThatUnites by @itslaycon

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7 days ago

33 MOMENTS BEFORE 33
DAY 05/33
The Person I Miss the most.

The person I miss the most right now is my brother @alakeoflagos

Since I was old enough to know that I had someone in my life apart from my mum and dad, it has always been him. My brother, my guy. He’s someone I look up to, someone who believes in me, fights for me and wants to see me win.

From primary school to secondary school and through university, we’ve been together. When I was in UNILAG, he would come all the way from Abeokuta to see me, and I would go to Abeokuta to perform at his JCI events. We were figuring life out together.

He believes in me. He believes in my music. He believes in me so much. He was there when I got signed to Fierce Nation. And when I went for Big Brother, he was right there with me. He drove me to and from auditions, and he was the first person who told me I was going to win. Even the idea for that light jacket everybody talked about came from him.

From Big Brother to music and everything that followed, he was there, right up until he left Nigeria in 2023.

Since he left, I’ve gone through things on my own that I would still have had to face even if he were here. I know that. But there’s a difference between going through life knowing you have someone physically around and having to do it without them there.

I’m happy for him and where he is in life. I really am. But I still miss him.

I miss having him around the house. I miss being able to laugh with him and do ordinary things together. I miss knowing that if I was about to do something stupid, he could be right there with me. And if I was doing something beautiful, he’d be there to share it with me.

I can still call him. I can still tell him what’s happening in my life and ask for his advice. But it’s different when your brother isn’t physically around.

That’s my brother. My guy for life, forever.

I love him, and I miss him so much. by @itslaycon

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8 days ago

33 MOMENTS BEFORE 33
DAY 04/33
The First Time I Felt Really Lonely

I got into the University of Lagos in November 2012. By 2013, I was beginning to understand that getting into university and figuring out what to do with your life once you get there were two very different things.

I spent that period moving between the school hostel and my cousin’s @mrdekanye place, which was also my godmother’s home. I was trying to keep up with classes, navigate university life and, somehow, find my place in it all. Then my cousin went to law school.

Looking back, I think his absence made everything else more noticeable. I was already trying to find my feet, but having him around had made that period easier to navigate. When he left, I became more aware of just how much I was trying to figure out on my own.

I had friends. @biggbyson my long-time friend, was even my roommate. I had friends who were my classmates, people I knew around school, people who organised parties and seemed to be finding their own rhythm. But having friends wasn’t the same as having people you could really lean on. And even with people around me, I still felt alone.

I was that weird guy in class. At least, that’s how I imagined people saw me. I never quite felt like I was part of it all.

The truth is, I had never really fitted in anywhere. Not in primary school, not in secondary school. By the time I got to university, I had already accepted that fitting in wasn’t something that came naturally to me. I had made peace with it long before then. I was even beginning to own it. I thought university might be different, but it wasn’t.

I wasn’t created to fit in, and I had come to terms with that.
But knowing that about yourself doesn’t mean you never feel lonely.

For me, that place I could always turn to was music. Music had always been a part of my life. It was something I loved, something I lived with, something I returned to. But during those years, it became especially important in helping me get through what I was feeling.

I would go to the lagoon front at UNILAG, put my headphones on and listen. Sometimes I went to the library. Other times, I took walks at night with music playing in my ears. I by @itslaycon

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9 days ago